Strategies to Reignite SaaS Growth
Best for Founders/CEOs, Growth Leaders, Marketing Leaders, Sales Leaders, Finance Leaders
Growth in B2B SaaS hasn’t been the same since 2021. The median year-on-year recurring revenue growth rate in February 2024 was 24%, down from 63% in Q2 2021.
Behind us are the times of lower interest rates and easy access to capital. SaaS businesses have to adapt to the new normal while finding new ways to reignite growth.
Join Jean-Christophe from TravelPerk and Kathleen Booth from Pavilion, as they discuss how companies can reignite growth to extend their runway, increase profitability, and attract VC funding.
Panelists
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Jean-Christophe Taunay-Bucalo COO at TravelPerk Jean-Christophe Taunay-Bucalo, has led 4 SaaS companies to global prominence with multiple 100M+ exits.
Jean is an expert in sales strategy, international expansion, and VC relations. Currently the Chief Operating Officer at TravelPerk, revolutionizing business travel. Also, an investor and board member in stellar SaaS ventures.
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Kathleen Booth SVP Marketing & Growth at Pavilion Kathleen Booth is SVP of Marketing and Growth at Pavilion, a 10,000+ member global community of go-to-market executives.
Prior to joining Pavilion, Kathleen was Founder and CEO of Quintain Marketing, and head of marketing at Attila Security, clean.io, and Tradeswell. She has been named one of 50 Top B2B Marketers to Watch by TopRank and 6 Global Marketing Advisors Who Are Rising Stars by USA Today.
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Sara Archer VP Sales at ChartMogul Sara is a SaaS startup operator and has 10+ years building ambitious, international sales teams.
She is absolutely determined to convince the skeptics that ‘sales’ is not a dirty word. In her current role with ChartMogul, she helps top-tier subscription businesses globally grow faster using their revenue data (think recurring revenue, churn, customer lifetime value).
About the panel
After the growth boom of 2021, many SaaS companies are stuck in a lull. Maintaining a rapid growth rate has proven to be incredibly difficult.
What worked in 2021 is no longer working. It’s time to try something new.
If you need inspiration, join TravelPerk, Acquire, and Pavilion to discuss how they jump-started their growth again, offering practical tips you can apply to your own growth strategy.
In this webinar we'll discuss:
- The role innovation plays in a company’s growth strategy
- Challenges encountered in scaling a SaaS business, and how to overcome them
- Key principles to embrace for rapid growth