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The Ultimate SaaS Metrics Cheat Sheet

By Nick Franklin,January 6, 2015

A lot of people have asked us for help understanding what all the SaaS metrics mean, why they’re useful and how they’re calculated.

We thought we’d invest a little time summarising some of the most important SaaS metrics into a two-page cheat sheet.

Presenting: The Ultimate SaaS Metrics Cheat Sheet – (PDF link below)

cheatsheetblog

The Ultimate SaaS Metrics Cheat Sheet [PDF] – updated to v1.1 Jan 15 2015

Big thanks to Tomasz Tunguz and Christoph Janz who let us use their cohort diagrams and David Skok for providing such a fantastic resource on SaaS metrics for us to draw from.

Want a professionally printed copy – for FREE?

If you would like a professionally printed version of the Cheat Sheet just signup for a trial of ChartMogul and fill in your address under Settings > Address. Then shoot an email to [email protected] (subject line “PRINTED CHEAT SHEET“) and we’ll mail you one to the address stored in your account – completely free.

  • http://www.showdeingressos.com.br Antônio Inocêncio

    Great content! The only metrics that are really important for a SaaS company. Thanks for sharing.

  • Piotr Płachta

    Thanks for sharing!

  • http://www.agorapulse.com Emeric

    Where are the social sharing buttons? :-)

    • Nick Franklin

      Very good point :)

    • Nick Franklin

      Sharing buttons are now on your left :)

  • http://www.sunstonecommunication.com Kenny Fraser

    Great summary. Thanks for sharing. The big challenge is how to get these metrics moving in the right direction!

  • http://www.EGAFutura.com Juan Manuel Garrido

    I love it!

  • Prashant Dang

    Very well summarized. Thanks for sharing.

  • https://atomic.io/ Grant Robinson

    This is great, thanks for sharing. But what about SaaS companies that are pre-revenue? I’d love to see something like an equivalent cheat sheet for them.

  • Glen

    How do you take into consideration a semester subscription sales cycle instead of a monthly subscription?

    • Nick Franklin

      Hi Glen,

      You would just normalise semester period into months, e.g. if it’s a 6 month subscription you just divide the amount paid for the subscription period by 6.

      If it is an irregular subscription length (not measured in months) you can still calculate MRR. In ChartMogul we do this by taking the number of days in the irregular subscription period, say 150 days, then divide this by 30.4375 (this is the average number of days in a month over 4 years) – so you now have 4.93, so you can divide the amount paid for this 150 day subscription period by 4.93 to get the MRR value.

      Hope this helps.

      Best regards,

      Nick

  • http://cbinsights.com/ Emily Veach

    Nice use of sniply on the pdf

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