Agorapulse re-thinks the approach to managing social channels
When it comes to social media for B2B businesses, the headaches are very real. As a business wanting to leverage social channels to interact with customers, market my product and develop a stronger brand, there are so questions to which the answer isn’t at all clear.
- What channels should my brand exist on?
- Should I offer support through <insert social channel>?
- How can I keep track of people mentioning my brand?
- How can I maintain a consistent experience across all channels?
…and that’s just the beginning.
Time to talk to one of the most well-informed founders when it comes to knowledge of social media management for businesess: Eric Ernoult.
Eric founded Agorapulse to tackle many of the questions mentioned above, and make social media more measurable for everyone. We had a great discussion, leaving me altogether more enlightened when it comes to Facebook, Twitter, Instagram and whatever the teenagers are using nowadays…
Listen to the full episode here, and don’t forget to subscribe on iTunes or Soundcloud to get the next episode straight to your feed!