Gadgets as a service
There’s a big overlap between financing a big purchase, and renting it. Both help you spread the cost of such a spend. But the team at Grover want us to have a flexible way in which we can rent technology and hardware products for as long as we want, and give them back when we’re done.
There’s a lot to take away from this conversation! Clearly building and growing a hardware subscription business carries some unique challenges, but there’s also a large overlap between a lot of the aspects of a SaaS business. Some of the questions we dig into include:
- How do you convert consumers to a subscription-oriented way of thinking?
- What are some of the differences between SaaS and subscriptions for physical products?
- Is there a limit to the transition to subscription models for consumers?
- What kind of metrics are important for optimizing the Grover business?
- How do you approach pricing such a product?
If you want to read more on the experience of using Grover, there’s a great piece in Vice’s Motherboard publication: I Rented All the Expensive Tech I Can’t Afford
Get the full interview below, or in your usual podcast app (I use Pocket Casts, it’s awesome): iTunes | SoundCloud