How Maxime Berthelot grew PixelMe to $5k MRR and kept his day job at Buffer
I spoke to Max about his experience with complete transparency at Buffer and how he managed to get his first paying customers for his side project PixelMe.
A lesson in early-stage B2B growth
“You just have to think about what you really want to achieve with a side project…I really wanted to have a sort of laboratory to be able to experiment with ideas…”
Today really excited to share this conversation with Maxime Berthelot (@Maxberthelot). Maxime is Product Manager of Growth at Buffer and Co-Founder of PixelMe. If you follow the SaaS universe on Twitter you might have seen his inspiring tweets tracking PixelMe’s growth:
Max, along with his co-founders Tom Benattar (@TomBenattar) and Jérémie Doucy (@jdoucy), have done an incredible job of validating and launching their concept to the world — their approach to generating interest and initial signups is a textbook example of a low-budget growth strategy for B2B.
If you’re thinking about launching something new — whether a side project or a full-scale startup — there’s a lot you’ll learn from this story.
Topics covered
“Don’t think too much, and just go…if you want to, just start.”
Here are just a few of the questions I asked Maxime about his experience building and scaling products:
How did you manage to validate your idea without writing code?
How did you get those important first few paying customers?
What’s your view on the radical transparency at both Buffer and PixelMe?
How do you balance your time on PixelMe with your primary job?
Listen to the episode
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