GTM

LiveChat CMO on getting to 14K customers with no sales team

…Yes, really! I sat down with Szymon Klimczak, CMO of LiveChat – a SaaS-based live chat and helpdesk product for businesses. Founded in 2002, LiveChat has a remarkable story of pivots, organic growth and selling SaaS before SaaS was really a ‘thing’.

Introducing LiveChat

Based out of Wrocław, Poland, the LiveChat team (now about 60 strong) really feels like a big family of sorts. Headquartered in a sprawling, old house close to the center of Western Poland’s largest city, it’s not hard to see how the company has developed a culture and environment that makes it one of the most desirable places for young Polish graduates to come and work.

It was in this environment that I took some time to sit and chat with Szymon, the company’s CMO. Szymon has been with LiveChat since 2007, shortly before the decision was made to pivot from ‘traditional’ enterprise-focused, on-premise software product to a cloud-based SaaS.

LiveChat CMO Szymon
The LiveChat office, whilst now pretty much at capacity, is filled with small nooks, interesting spaces and antique features.

Listen to the interview

Szymon and I covered a range of topics, including:

  • The struggles of moving to SaaS at a time when SaaS in Europe didn’t really exist
  • Growing the product without any paid marketing or sales team(!)
  • Maintaining company culture through growth
  • The current resurgence of chat-based products, bots and what this means for LiveChat

Avatar

Ed Shelley

Former Director of Content

@Mr_Ed

customer story interview podcast saas open mic