LiveChat CMO on getting to 14K customers with no sales team

…Yes, really! I sat down with Szymon Klimczak, CMO of LiveChat – a SaaS-based live chat and helpdesk product for businesses. Founded in 2002, LiveChat has a remarkable story of pivots, organic growth and selling SaaS before SaaS was really a ‘thing’.

Introducing LiveChat

Based out of Wrocław, Poland, the LiveChat team (now about 60 strong) really feels like a big family of sorts. Headquartered in a sprawling, old house close to the center of Western Poland’s largest city, it’s not hard to see how the company has developed a culture and environment that makes it one of the most desirable places for young Polish graduates to come and work.

It was in this environment that I took some time to sit and chat with Szymon, the company’s CMO. Szymon has been with LiveChat since 2007, shortly before the decision was made to pivot from ‘traditional’ enterprise-focused, on-premise software product to a cloud-based SaaS.

LiveChat CMO Szymon
The LiveChat office, whilst now pretty much at capacity, is filled with small nooks, interesting spaces and antique features.

Listen to the interview

Szymon and I covered a range of topics, including:

  • The struggles of moving to SaaS at a time when SaaS in Europe didn’t really exist
  • Growing the product without any paid marketing or sales team(!)
  • Maintaining company culture through growth
  • The current resurgence of chat-based products, bots and what this means for LiveChat

Listen to the full interview below, and don’t forget to subscribe to SaaS Open Mic on SoundCloud or iTunes to get each new episode delivered straight to you!

Ed Shelley

Former Director of Content


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