We’re excited to bring AI-based enrichment to every ChartMogul customer, across both CRM and Subscription Analytics.
Late last year, we quietly rolled out an AI-powered enrichment feature to a small group of customers. What began as an internal tool to enhance our own customer data quickly evolved into something much more impactful. Thanks to valuable feedback from early users and seeing how it transformed the way they engaged with their data, we realized how powerful and useful this feature could be for a wider audience. With growing demand and real-world impact already clear, we’re excited to make AI-based enrichment available to all ChartMogul customers.
What is enrichment?
Enrichment gives you the full picture. With just a click, you can instantly enhance your customer and lead records with key company details like:
- Industry and sub-industry
- Employee count
- Country and city location
- Target market including persona
- Value proposition
- Go-to-market motion
- and more
Whether you’re working a new lead in ChartMogul CRM or analyzing existing accounts in Subscription Analytics, enrichment helps you fill in the blanks, without hours of manual research or expensive tools.
Built-in, accessible, and scalable
For many teams, enrichment tools have traditionally been out of reach; either too costly, too complex, or both. With ChartMogul, we’re making enrichment:
- Accessible – no third-party integrations or complex setup required
- Flexible – enrich both existing customers and new inbound leads
- Scalable – use credits as needed, across both CRM and Subscription Analytics workflows
We’ve productized enrichment so it’s easy to use, directly inside the ChartMogul app. You can trigger enrichment manually on individual contacts or companies, or bulk-enrich entire segments of leads or customers. Every ChartMogul account comes with a free bundle of enrichment credits to get started, and you can purchase additional credits right from within the app when you need them.
Our top 3 use cases for AI enrichment (and how we use it at ChartMogul)
With AI-based enrichment, your sales and success teams can make faster, more informed decisions, by instantly filling in the blanks on your leads and customers. Adding firmographic data like industry, employee count, and location allows you to qualify leads more accurately, route them more efficiently, and create smarter customer segments.
We’ve been using this feature internally for over six months, and it’s now fully integrated into how we work across both ChartMogul CRM and Subscription Analytics. Here’s how enrichment powers our own workflows:
1. Qualifying and routing leads
Enriched data helps us instantly segment new leads against our Ideal Customer Profile (ICP). We can quickly assess whether a lead fits our ICP based on company size, industry, or region—and automatically route them to the right sales rep or funnel. This means less guesswork, faster qualification, and fewer missed opportunities.
2. Boosting sales rep efficiency
Every inbound lead is enriched with key context, like headcount, HQ location, and business type, so our reps can prioritize the right accounts and tailor their outreach from the start. A lead from a 200-person SaaS company in San Francisco? That gets flagged immediately and moved to the front of the line.
3. Smarter customer segmentation
We’ve enriched our entire customer base and use that data to segment by ICP fit, industry, geography, and team size. This allows us to measure how much ARR each segment contributes, identify growth opportunities, and evaluate the effectiveness of our marketing and sales strategies over time.
Incorporating AI-enriched data into your workflow isn’t just about saving time, it’s about making every decision smarter. From faster lead qualification to clearer customer insights, enrichment gives your team the context they need to focus on what matters most: driving growth.
Ready to start enriching your customer data?
Enrichment is available today to all ChartMogul users. You’ll find your initial bundle of credits in your account ready to go, and when you’re ready for more, additional credits can be purchased directly in-app.
Log in to start enriching your data.
