{"id":10207,"date":"2018-01-22T16:48:16","date_gmt":"2018-01-22T15:48:16","guid":{"rendered":"https:\/\/chartmogul.com\/blog\/?p=10207"},"modified":"2023-08-10T17:11:31","modified_gmt":"2023-08-10T15:11:31","slug":"dronedeploy","status":"publish","type":"post","link":"https:\/\/chartmogul.com\/blog\/dronedeploy\/","title":{"rendered":"DroneDeploy uses ChartMogul to perform top-down analyses of target industries"},"content":{"rendered":"<p><em>A farmer in the field trying to understand what&#8217;s happening with his crops.<\/em><\/p>\n<p><em>A construction worker trying to check progress on his job site or make design plans and track them against progress.<\/em><\/p>\n<p><em>An Insurance inspector tasked with assessing damage to a site such as from a natural disaster.<\/em><\/p>\n<p>What do all of these scenarios have in common?<\/p>\n<p><strong>They can all benefit from aerial data.<\/strong><\/p>\n<hr \/>\n<p><a href=\"http:\/\/dronedeploy.com\">DroneDeploy<\/a> serves all of the above industries and more. The company has played a central part in making drones and advanced drone technology accessible to businesses in need of aerial data. In many ways, the massively-varied list above is symptomatic of the drone industry radical explosion in availability of low cost technology.<\/p>\n<p>After Hurricane Harvey and the subsequent flooding in Houston, DroneDeploy began <a href=\"https:\/\/blog.dronedeploy.com\/leveraging-drones-in-the-wake-of-hurricane-irma-8cbe086ef39a\">working with drone operators<\/a> on the ground to help assess damage. Speeding up this process is critical in getting insurance payouts moving and getting people back into their homes. When it comes to doing meaningful work, it doesn\u2019t get much more compelling than that.<\/p>\n<p>I paid them a visit in their San Francisco headquarters to chat to Devon Tackels (marketing) and Kevin Charette (operations), to understand how a SaaS company serving such a diverse customer base is able to make decisions and maintain focus.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10221 size-full-column\" src=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2017\/12\/dd-office-720x380.jpg\" alt=\"image of drone\" width=\"720\" height=\"380\" srcset=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2017\/12\/dd-office-720x380.jpg 720w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2017\/12\/dd-office-300x158.jpg 300w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2017\/12\/dd-office-1024x541.jpg 1024w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2017\/12\/dd-office.jpg 1184w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2017\/12\/dd-office-300x158@2x.jpg 600w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/p>\n<h1>About DroneDeploy<\/h1>\n<p>DroneDeploy is the leading cloud software platform for commercial drones. While relatively inexpensive drone hardware is making the technology available to businesses everywhere, DroneDeploy\u2019s mission is to make aerial data from such technology accessible for everyone.<\/p>\n<p>It\u2019s really a combination of the ease and low cost of capturing aerial data, plus the advance in capability for analyzing it that\u2019s driving the core of DroneDeploy\u2019s mission. Drones, and the data they capture, are enabling big leaps in land assessment from the air \u2014 whether for agricultural analysis, disaster assessment, construction site evaluation, you name it. This technology allows businesses to do more in an automated fashion, with less risk <em>and<\/em> lower cost.<\/p>\n<p>Founded by Mike Winn, Jono Millin and Nicholas Pilkington in 2013, DroneDeploy was born out of an effort to help catch illegal poachers in South Africa. In 2013 consumer drone technology was just starting to take off.<\/p>\n<p>Kevin and Devon explained some of the challenges in running a drone operation back then:<\/p>\n<blockquote><p>\u201cIt was extremely difficult and expensive to do aerial photography and mapping. You&#8217;d have to create an entire ground station with PCs in the field, antennas that were entirely self-built. Also there was no software to easily manage all of this tech.\u201d<\/p><\/blockquote>\n<p>Things have changed over the past few years, thanks to advancements in battery technology, mobile computing power and manufacturing.<\/p>\n<blockquote><p>&#8220;Today, you can go to Best Buy and buy a DJI Phantom 4, which is one of the most powerful drones out there. We are the software platform of choice for some of the leading drone products in the world.&#8221;<\/p><\/blockquote>\n<p>The company attracts a lot of aeronautical engineers, helicopter pilots, plane pilots and aerial photography people. In general, most employees have an underlying interest in drones. Some employees also moved to the company from Geographic Information Systems (GIS) and map making industries.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10219 size-full-column\" src=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2017\/12\/DD-Team-Photo-1-1-720x492.jpg\" alt=\"DroneDeploy team photo\" width=\"720\" height=\"492\" srcset=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2017\/12\/DD-Team-Photo-1-1-720x492.jpg 720w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2017\/12\/DD-Team-Photo-1-1-300x205.jpg 300w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2017\/12\/DD-Team-Photo-1-1-1024x699.jpg 1024w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2017\/12\/DD-Team-Photo-1-1-1920x1311.jpg 1920w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2017\/12\/DD-Team-Photo-1-1-720x492@2x.jpg 1440w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2017\/12\/DD-Team-Photo-1-1-300x205@2x.jpg 600w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2017\/12\/DD-Team-Photo-1-1-1024x699@2x.jpg 2048w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/p>\n<h1>Moving drones to the cloud<\/h1>\n<p>SaaS was a clear choice from the get-go with DroneDeploy \u2014 the founders knew that much of the value in such technology would lie in a cloud-based solution capable of processing, manipulating and analyzing aerial data on a larger scale than was possible before.<\/p>\n<blockquote><p>\u201cWhat differentiates us from other drone software solutions is our cloud-based approach \u2014 we do everything in the cloud. One of the cool things about this is that we have insight into the kind of applications people are using our software for and what types of problems they have.\u201d<\/p><\/blockquote>\n<p>Today, DroneDeploy manages the end-to-end process of obtaining and using aerial data. Its software:<\/p>\n<ul>\n<li>Controls the drones autonomously, allowing pilots to plan and schedule flights covering areas of interest<\/li>\n<li>Handles all data capture for each flight and uploads results to the cloud<\/li>\n<li>Stitches captured images into high-resolution 2D or 3D maps<\/li>\n<li>Analyzes captured data with proprietary algorithms capable of determining aspects like crop health from an image<\/li>\n<li>Integrates data with industry platforms<\/li>\n<\/ul>\n<p>The product offers three paid plans (Pro, Business, Enterprise) ranging from $99 per month to custom pricing for large-volume enterprise clients.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10226 size-large\" src=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2017\/12\/multi-device-app-1-1-1024x596.png\" alt=\"DroneDeploy product image\" width=\"1024\" height=\"596\" srcset=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2017\/12\/multi-device-app-1-1-1024x596.png 1024w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2017\/12\/multi-device-app-1-1-300x175.png 300w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2017\/12\/multi-device-app-1-1-720x419.png 720w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2017\/12\/multi-device-app-1-1-1920x1117.png 1920w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2017\/12\/multi-device-app-1-1-1024x596@2x.png 2048w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2017\/12\/multi-device-app-1-1-300x175@2x.png 600w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2017\/12\/multi-device-app-1-1-720x419@2x.png 1440w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2017\/12\/multi-device-app-1-1-1920x1117@2x.png 3840w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h1>How DroneDeploy uses ChartMogul<\/h1>\n<p>The team has been using ChartMogul to measure revenue for most of their existence. I was keen to understand what kind of decisions are made based on ChartMogul&#8217;s insights.<\/p>\n<blockquote><p>&#8220;ChartMogul was pretty much the first visualization tool we had. We integrate our Stripe payment gateway with Chargify, and that actually pushes to ChartMogul. There is a visualization piece to Chargify, but we have the source of truth be ChartMogul. Any enterprise deals we manually push into ChartMogul right now, because of how variable that pricing can be.&#8221;<\/p><\/blockquote>\n<p>A pivotal part of DroneDeploy\u2019s analytics setup involves pushing firmographic data to ChartMogul from their marketing platform, using the ChartMogul API. This adds industry-specific information like business category and number of employees to existing customers in ChartMogul.<\/p>\n<h1>Flexible analysis for a fast-paced industry<\/h1>\n<p>One big impression I took away from my visit to DroneDeploy was the sense that the team is acutely aware of how quickly their industry is changing, and their need to adapt to that change. The company is constantly assessing the business success of different industries.<\/p>\n<blockquote><p>\u201cIt drives a new investigation into what&#8217;s going on. If revenue is down for this industry, is that because lead volume has been lower? Then we&#8217;ll talk to marketing and try to get more of those leads. We know if an industry is a good industry for use because of lower churn, higher ASP [average sale price] &#8212; so we want more of that.\u201d<\/p><\/blockquote>\n<p>It seems like a new use case for drone technology and cheap aerial data could pop up at any time, and with robust data on how each industry is performing within ChartMogul, the team is able to adapt, pivot and adjust their strategy from one day to the next.<\/p>\n<p>Reports from ChartMogul are pushed around the business to relevant stakeholders and communicated to the wider team in regular updates:<\/p>\n<blockquote><p>\u201cSince all the data is housed in ChartMogul, I&#8217;m able to say all this revenue is coming from agriculture for example, and push that into a report that I hand that CEO every month.&#8221;<\/p><\/blockquote>\n<h1>Building for the future<\/h1>\n<p>It\u2019s clear to see that the team at DroneDeploy are all passionate about the problems they\u2019re solving. Whether it\u2019s helping <a href=\"http:\/\/oceansunmanned.org\/\">Oceans Unmanned<\/a> discover <a href=\"https:\/\/blog.dronedeploy.com\/drones-seek-out-lost-shipwrecks-below-lake-huron-1420f8b407b4\">lost shipwrecks<\/a> or archaeologists in South America rushing to <a href=\"https:\/\/www.google.com\/url?q=https:\/\/blog.dronedeploy.com\/drone-mapping-creates-digital-record-of-endangered-archaeological-sites-d298e36c90c7&amp;sa=D&amp;ust=1516315104881000&amp;usg=AFQjCNGJbhchHlaC9Z9BtYjTQJvTS6L-bA\">digitize archeological sites<\/a> at risk of destruction from flooding. It\u2019s hard not to get excited about the possibilities.<\/p>\n<p>As Kevin and Devon explained, they\u2019re well aware of how much more work is needed before drone technology reaches its full potential. Today, the team is hard at work building AI-based algorithms for counting the number of trees in aerial data and automating more of the process around data capture as operations scale up:<\/p>\n<blockquote><p>\u201cOne trend we\u2019re seeing is companies going from having one person with a drone to whole fleets of operators. We expect to see a significant increase in the size of these operations.\u201d<\/p><\/blockquote>\n<p>What\u2019s also clear is that data analysis using SaaS metrics will remain core to their decision making \u2014 and putting that at the center of their business will drive smart decisions for the years to come.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10230 size-full-column\" src=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2017\/12\/drone-operator-720x481.jpg\" alt=\"Guy flying drone\" width=\"720\" height=\"481\" srcset=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2017\/12\/drone-operator-720x481.jpg 720w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2017\/12\/drone-operator-300x200.jpg 300w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2017\/12\/drone-operator-1024x684.jpg 1024w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2017\/12\/drone-operator-1920x1282.jpg 1920w, 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industries.<\/p>\n","protected":false},"author":9,"featured_media":13820,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"customer-story.php","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[25,34,281,153,35],"class_list":["post-10207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gtm","tag-chartmogul","tag-customer","tag-dronedeploy","tag-marketing","tag-subscription"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DroneDeploy uses ChartMogul to perform top-down analyses of target industries | ChartMogul<\/title>\n<meta name=\"description\" content=\"Learn how DroneDeploy uses industry data with ChartMogul to quickly make business decisions selling to a multitude of dynamic industries.\" \/>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<link rel=\"canonical\" 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