{"id":10605,"date":"2018-02-14T10:46:45","date_gmt":"2018-02-14T09:46:45","guid":{"rendered":"https:\/\/chartmogul.com\/blog\/?p=10605"},"modified":"2023-08-10T17:11:45","modified_gmt":"2023-08-10T15:11:45","slug":"new-start-analyzing-itunes-connect-data-chartmogul","status":"publish","type":"post","link":"https:\/\/chartmogul.com\/blog\/new-start-analyzing-itunes-connect-data-chartmogul\/","title":{"rendered":"New: Start analyzing your App Store Connect data in ChartMogul"},"content":{"rendered":"\n<p>Growing user expectations is one of the key factors behind the success of SaaS and subscription businesses. Businesses and consumers alike want outstanding services that are convenient and easy to use. This focus on user experience has led many companies to develop native apps \u2014\u00a0in addition to web-based apps \u2014\u00a0in an effort to best support customers on whichever device they prefer. <\/p>\n<p>Native app subscriptions are growing in popularity, with Apple and Google both throwing more support behind the payment model in the past two years. As adoption has increased, so has demand for a way to analyze this information and produce meaningful and actionable metrics. <\/p>\n<p>I\u2019m thrilled to share that, as of today, all ChartMogul customers can now bring their subscription data from App Store Connect into ChartMogul. With this integration, businesses can now better understand metrics such as:<\/p>\n<ul>\n<li>Monthly recurring revenue and the movements that impact it <\/li>\n<li>Customer lifetime value based on plan type, device type, time of subscription and much more<\/li>\n<\/ul>\n<h3>Finally \u2014\u00a0all your important revenue metrics in one place<\/h3>\n<p>Companies who support both web-based and in-app payments have up until now had a hard time getting a complete view of their revenue and customers. They could go deep on their customers paying through Stripe, for instance, and optimize acquisition channels and pricing. However, they were limited to top-level and aggregated metrics on mobile. <\/p>\n<p>Things weren\u2019t necessarily easier for mobile-first subscription businesses. While they could get big-picture numbers on customers and revenue, metrics like churn rate and customer lifetime value weren\u2019t automatically calculated. So unless they had the bandwidth and the Excel skills, they couldn\u2019t get those metrics with any level of frequency. <\/p>\n<h3>Start segmenting and analyzing App Store Connect customers<\/h3>\n<p>With ChartMogul\u2019s Enrichment API, businesses can enrich and analyze their App Store Connect data in ways that once weren\u2019t possible. In addition to our built-in filters like plan type, time of purchase and device type, \u00a0ChartMogul users can create custom segments based on attributes like product usage and NPS score. <a href=\"https:\/\/help.chartmogul.com\/hc\/en-us\/articles\/207346675-Segmentation\">Learn more about our segmentation features<\/a>. <\/p>\n<h3>Connect your App Store data to ChartMogul<\/h3>\n<p>Getting started is simple. If you already have a ChartMogul account, you can head over to <a href=\"https:\/\/app.chartmogul.com\/#\/data-platform\/home\"><i>Admin\u2014&gt;Data Sources<\/i><\/a> and add App Store Connect. (Don\u2019t see this option? Then send this article to the Admin of your ChartMogul account.) <\/p>\n<p>If you\u2019re new to ChartMogul, <a href=\"https:\/\/app.chartmogul.com\/sign_up\/1\">start your free trial<\/a>. Then <a href=\"https:\/\/help.chartmogul.com\/hc\/en-us\/articles\/360000109609-How-to-integrate-iTunes-Connect-with-ChartMogul\">connect your data<\/a> and start analyzing your subscription metrics straight away. <\/p>\n<p>I hope you enjoy our latest integration! If you need support or have any questions, please reach out to <a href=\"mailto:support@chartmogul.com\">support@chartmogul.com<\/a>. <\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>We\u2019re excited to announce that our App Store Connect integration is now available to all ChartMogul customers! Now you have a single source of truth for your web and iOS subscription metrics.<\/p>\n","protected":false},"author":14,"featured_media":10606,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[323,90,286],"class_list":["post-10605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-updates","tag-app-store-connect","tag-ios","tag-mobile-analytics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New: Start analyzing your App Store Connect data in ChartMogul<\/title>\n<meta name=\"description\" content=\"Our App Store Connect integration is now available to all customers! Now you have a single source of truth for your web and iOS subscription metrics\" \/>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/chartmogul.com\/blog\/new-start-analyzing-itunes-connect-data-chartmogul\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New: Start analyzing your App Store Connect data in ChartMogul\" \/>\n<meta property=\"og:description\" content=\"Our App Store Connect integration is now available to all customers! Now you have a single source of truth for your web and iOS subscription metrics\" \/>\n<meta property=\"og:url\" content=\"https:\/\/chartmogul.com\/blog\/new-start-analyzing-itunes-connect-data-chartmogul\/\" \/>\n<meta property=\"og:site_name\" content=\"ChartMogul\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/chartmogul\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-14T09:46:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-10T15:11:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/02\/iTunes_Connect_blog3000_1250.png\" \/>\n\t<meta property=\"og:image:width\" content=\"3000\" \/>\n\t<meta property=\"og:image:height\" content=\"1250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Vinay Seshadri\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@chartmogul\" \/>\n<meta name=\"twitter:site\" content=\"@chartmogul\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vinay Seshadri\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/chartmogul.com\/blog\/new-start-analyzing-itunes-connect-data-chartmogul\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/new-start-analyzing-itunes-connect-data-chartmogul\/\"},\"author\":{\"name\":\"Vinay Seshadri\",\"@id\":\"https:\/\/chartmogul.com\/blog\/#\/schema\/person\/4806d25491af05297c471149bd6dc61b\"},\"headline\":\"New: Start analyzing your App Store Connect data in ChartMogul\",\"datePublished\":\"2018-02-14T09:46:45+00:00\",\"dateModified\":\"2023-08-10T15:11:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/new-start-analyzing-itunes-connect-data-chartmogul\/\"},\"wordCount\":449,\"publisher\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/new-start-analyzing-itunes-connect-data-chartmogul\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/02\/iTunes_Connect_blog3000_1250.png\",\"keywords\":[\"app store connect\",\"iOS\",\"mobile analytics\"],\"articleSection\":[\"Product Updates\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/chartmogul.com\/blog\/new-start-analyzing-itunes-connect-data-chartmogul\/\",\"url\":\"https:\/\/chartmogul.com\/blog\/new-start-analyzing-itunes-connect-data-chartmogul\/\",\"name\":\"New: Start analyzing your App Store Connect data in ChartMogul\",\"isPartOf\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/new-start-analyzing-itunes-connect-data-chartmogul\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/new-start-analyzing-itunes-connect-data-chartmogul\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/02\/iTunes_Connect_blog3000_1250.png\",\"datePublished\":\"2018-02-14T09:46:45+00:00\",\"dateModified\":\"2023-08-10T15:11:45+00:00\",\"description\":\"Our App Store Connect integration is now available to all customers! 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