{"id":10644,"date":"2018-02-27T12:47:26","date_gmt":"2018-02-27T11:47:26","guid":{"rendered":"https:\/\/chartmogul.com\/blog\/?p=10644"},"modified":"2024-05-01T13:51:46","modified_gmt":"2024-05-01T11:51:46","slug":"problem-with-saas-marketing-gia-claire-forget-the-funnel","status":"publish","type":"post","link":"https:\/\/chartmogul.com\/blog\/problem-with-saas-marketing-gia-claire-forget-the-funnel\/","title":{"rendered":"The problem with SaaS marketing ft. Gia and Claire of Forget The Funnel"},"content":{"rendered":"\n

According to Gia and Claire of Forget The Funnel<\/a>:<\/p>\n\n\n\n

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“The vast majority of early- and growth-stage tech companies undervalue marketing \u2014 that is, until marketing becomes an emergency.”<\/p>\n<\/blockquote>\n\n\n\n

Sound familiar?! This episode is for you<\/em>. Given that both Gia and Claire are seasoned veterans in the world of SaaS marketing, I’m inclined to listen.<\/p>\n\n\n

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Claire (@ClaireSuellen<\/a>) served as Director of Marketing and employee #2 at Calendly<\/a>, where she helped the product grow to over 400k monthly users and millions in revenue. Since leaving Calendly she helps high-growth SaaS companies get inside their customers’ heads and increase conversions along their sales, marketing, and onboarding funnels.<\/p>\n\n\n\n

Gia (@ggiiaa<\/a>) was an early employee and the VP of Marketing at Unbounce<\/a>, where she helped grow revenue by 900% in her first 3 years, scale her team from 1 to 35, and go from under $1M to $15.6M in ARR without any major funding.<\/p>\n\n\n\n

In the episode<\/h2>\n\n\n\n
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“When a marketer is eventually hired, they\u2019re often at a disadvantage: their goal is to increase revenue \u2014 the lifeblood of the company \u2014 but their projects are consistently at the mercy of \/ de-prioritized in favor of product development.”<\/p>\n<\/blockquote>\n\n\n\n

This episode is a must-listen for SaaS marketing professionals, particularly those feeling a little lost or struggling to understand their role in the increasingly complex structure of the modern tech business.<\/p>\n\n\n\n

Just a few of the topics we cover:<\/p>\n\n\n\n