{"id":11036,"date":"2018-04-20T10:25:49","date_gmt":"2018-04-20T08:25:49","guid":{"rendered":"https:\/\/chartmogul.com\/blog\/?p=11036"},"modified":"2024-05-01T13:54:38","modified_gmt":"2024-05-01T11:54:38","slug":"how-ulysses-pulled-off-a-controversial-pivot-to-subscription","status":"publish","type":"post","link":"https:\/\/chartmogul.com\/blog\/how-ulysses-pulled-off-a-controversial-pivot-to-subscription\/","title":{"rendered":"How Ulysses pulled off a controversial pivot to subscription"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"alignleft\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/04\/max-seelemann-300x300.jpg\" alt=\"\" class=\"wp-image-11039\" srcset=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/04\/max-seelemann-150x150@2x.jpg 300w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/04\/max-seelemann-150x150.jpg 150w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/04\/max-seelemann.jpg 576w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n\n\n<p>&#8220;For us as developers, it\u2019s important that we have the freedom to experiment and try things out. Recurring payments give us planning security <em class=\"markup--em markup--p-em\">and<\/em> enable deep thought. We are less rushed to release features, and we are more inclined to iterate on them, if we do so on a sound financial basis.&#8221;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<\/blockquote>\n\n\n\n<p>When Max Seelemann and his team at Ulyssess <a href=\"https:\/\/medium.com\/building-ulysses\/why-were-switching-ulysses-to-subscription-47f80b07a9cd\">announced their pivot<\/a> to a subscription model in August 2017, they knew it would cause some controversy among users and the wider tech industry. In fact, Max <em>wanted <\/em>to create a wave in the industry and the operation was poised to make the most of any resulting publicity.<\/p>\n\n\n\n<p>Sitting down with Max at the team&#8217;s headquarters in Leipzig, Germany, it would be easy for him to look back on the period and say everything went as planned &#8212; there were certainly some surprises &#8212; but it&#8217;s hard to argue that shifting Ulysses to a subscription-based product wasn&#8217;t a big success overall.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Topics covered<\/h2>\n\n\n\n<p>This chat with Max is a must listen for anyone evaluating the subscription model for their own business. In this conversation, we discuss:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The carefully planned process of announcing subscriptions, and the following media buzz<\/li>\n\n\n\n<li>How Max and his team finally made the decision to go ahead with the move<\/li>\n\n\n\n<li>The economics of perpetual licensing vs. subscriptions<\/li>\n\n\n\n<li>Some unexpected impact from the move<\/li>\n\n\n\n<li>Finding optimal pricing for the subscription plans<\/li>\n\n\n\n<li>How the team plans to measure success in the subscription world<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Listen to the episode<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler\"><div class=\"wp-block-embed__wrapper\">\n<simplecast-player shortlink=\"https:\/\/saas-open-mic-by-chartmogul.simplecast.com\/episodes\/459ccc42\"><\/simplecast-player>\n<\/div><\/figure>\n\n\n\n<p>I&#8217;d like to extend a huge thanks to Max and the Ulysses team for hosting me at their beautiful office in Leipzig! (and for letting me drool over that 2016 <a href=\"https:\/\/ulyssesapp.com\/blog\/2016\/06\/my-virtual-acceptance-speech\/\">Apple Design Award<\/a> trophy&#8230;)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I sat down with Ulysses founder Max Seelemann to understand the thinking behind the company&#8217;s move to a subscription-based model in 2017 which made waves in the software industry.<\/p>\n","protected":false},"author":9,"featured_media":11037,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,14],"tags":[271,275,219,66,118],"class_list":["post-11036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gtm","category-pricing","tag-apple","tag-bootstrapping","tag-consumer-subscription","tag-podcast","tag-saas-open-mic"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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