{"id":11182,"date":"2018-05-04T14:27:41","date_gmt":"2018-05-04T12:27:41","guid":{"rendered":"https:\/\/chartmogul.com\/blog\/?p=11182"},"modified":"2023-08-10T17:27:10","modified_gmt":"2023-08-10T15:27:10","slug":"saas-roundup-117","status":"publish","type":"post","link":"https:\/\/chartmogul.com\/blog\/saas-roundup-117\/","title":{"rendered":"🚀 SaaS Roundup #117: Stop making pricing decisions in a vacuum"},"content":{"rendered":"

In SaaS Roundup, we comb through the noise to find you only the best SaaS-flavored reads of the week \u2014 just our top three.<\/em><\/p>\n

You can also receive SaaS Roundup in your email inbox every Friday \u2014 just drop your email here<\/a> and you\u2019ll receive the next issue.<\/em><\/p>\n

\n

This week’s top reads<\/h1>\n

Pricing Lessons from Working with 30+ Seed and Series A B2B Startups<\/a><\/h2>\n

An interview with Tyler Gaffney, First Round Capital<\/em><\/p>\n

“People get caught up behind the computer screen trying to figure pricing out, or doing a ton of benchmarking and research. Instead, they should be having conversations. All the answers are in your customers\u2019 heads.”<\/p><\/blockquote>\n

Pricing is such a widely-discussed topic in SaaS, but First Round’s Tyler Gaffney would have us believe that many of us are still underestimating the value of pricing decisions, which are still largely made in a vacuum. This post is full of guidance, pitfalls and ways to get started down the path towards better pricing decisions. Read the full post<\/a><\/p>\n

\n

A guide to improving product quality in a SaaS environment<\/a><\/h2>\n

Oren Raboy, Totango<\/em><\/p>\n

“Improving product quality is really hard. It becomes more manageable when you have a feedback loop that can direct you forward. We found it effective in improving product quality, and in gives us confidence in our progress and direction.”<\/p><\/blockquote>\n

Contrary to pricing, the topic of product quality is not at all widely discussed — that’s why this post from Oren at Totango really caught my eye. Oren has built a well-structured feedback loop which is focused on categorizing product defects and tracking them through to a resolution. Read the full post<\/a><\/p>\n

\n

Dropbox, the ultimate Mouse Hunter<\/a><\/h2>\n

Christoph Janz, Point Nine Capital<\/em><\/p>\n

“…getting a hundred million dollars in ARR within around eight years is incredibly hard and extremely rare. Getting to more than one billion within the same timeframe is completely nuts. If the improbability of reaching a $1B valuation is epitomized by a unicorn, getting to $1B in SaaS revenues within eight years is as unlikely as seeing a unicorn with three heads.”<\/p><\/blockquote>\n

Dropbox was the fastest SaaS company to hit $1B in ARR, and according to its S-1 filing over 70% of paying users are on an individual (rather than business) plan. It’s great to see Christoph’s take on the components of Dropbox’s success, especially after some of the IPO dust has settled. Read the full post<\/a><\/p>\n

\n

That\u2019s all for this week! Don\u2019t forget you can still receive upcoming issues of SaaS Roundup in your email inbox<\/a>. See you next Friday.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

This week: Some excellent pricing lessons from First Round Capital, a framework for improving product quality and a three-headed unicorn.<\/p>\n","protected":false},"author":9,"featured_media":11185,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[75,299,298],"class_list":["post-11182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pricing","tag-industry","tag-newsletter","tag-saas-roundup"],"yoast_head":"\n🚀 SaaS Roundup #117: Stop making pricing decisions in a vacuum | ChartMogul<\/title>\n<meta name=\"description\" content=\"This week: Some excellent pricing lessons from First Round Capital, a framework for improving product quality and a three-headed unicorn.\" \/>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/chartmogul.com\/blog\/saas-roundup-117\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"🚀 SaaS Roundup #117: Stop making pricing decisions in a vacuum | ChartMogul\" \/>\n<meta property=\"og:description\" content=\"This week: Some excellent pricing lessons from First Round Capital, a framework for improving product quality and a three-headed unicorn.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/chartmogul.com\/blog\/saas-roundup-117\/\" \/>\n<meta property=\"og:site_name\" content=\"ChartMogul\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/chartmogul\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-04T12:27:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-10T15:27:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/05\/chartmogul_imageset_03.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"3000\" \/>\n\t<meta property=\"og:image:height\" content=\"1250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ed Shelley\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Mr_Ed\" \/>\n<meta name=\"twitter:site\" content=\"@chartmogul\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ed Shelley\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/chartmogul.com\/blog\/saas-roundup-117\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/saas-roundup-117\/\"},\"author\":{\"name\":\"Ed Shelley\",\"@id\":\"https:\/\/chartmogul.com\/blog\/#\/schema\/person\/55ca03cbfebabf05e94258e529620fcb\"},\"headline\":\"🚀 SaaS Roundup #117: Stop making pricing decisions in a vacuum\",\"datePublished\":\"2018-05-04T12:27:41+00:00\",\"dateModified\":\"2023-08-10T15:27:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/saas-roundup-117\/\"},\"wordCount\":439,\"publisher\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/saas-roundup-117\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/05\/chartmogul_imageset_03.jpg\",\"keywords\":[\"industry\",\"newsletter\",\"SaaS Roundup\"],\"articleSection\":[\"Pricing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/chartmogul.com\/blog\/saas-roundup-117\/\",\"url\":\"https:\/\/chartmogul.com\/blog\/saas-roundup-117\/\",\"name\":\"🚀 SaaS Roundup #117: Stop making pricing decisions in a vacuum | ChartMogul\",\"isPartOf\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/saas-roundup-117\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/saas-roundup-117\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/05\/chartmogul_imageset_03.jpg\",\"datePublished\":\"2018-05-04T12:27:41+00:00\",\"dateModified\":\"2023-08-10T15:27:10+00:00\",\"description\":\"This week: Some excellent pricing lessons from First Round Capital, a framework for improving product quality and a three-headed unicorn.\",\"breadcrumb\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/saas-roundup-117\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/chartmogul.com\/blog\/saas-roundup-117\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/chartmogul.com\/blog\/saas-roundup-117\/#primaryimage\",\"url\":\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/05\/chartmogul_imageset_03.jpg\",\"contentUrl\":\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/05\/chartmogul_imageset_03.jpg\",\"width\":3000,\"height\":1250,\"caption\":\"SaaS Roundup ChartMogul Header\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/chartmogul.com\/blog\/saas-roundup-117\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/chartmogul.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"🚀 SaaS Roundup #117: Stop making pricing decisions in a vacuum\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/chartmogul.com\/blog\/#website\",\"url\":\"https:\/\/chartmogul.com\/blog\/\",\"name\":\"ChartMogul\",\"description\":\"Get all your SaaS & Subscription Metrics with a Single Click! MRR, churn, LTV and much more.\",\"publisher\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/chartmogul.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/chartmogul.com\/blog\/#organization\",\"name\":\"ChartMogul\",\"url\":\"https:\/\/chartmogul.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/chartmogul.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2019\/05\/ChartMogul-Logo.png\",\"contentUrl\":\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2019\/05\/ChartMogul-Logo.png\",\"width\":278,\"height\":52,\"caption\":\"ChartMogul\"},\"image\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/chartmogul\",\"https:\/\/x.com\/chartmogul\",\"https:\/\/www.linkedin.com\/company\/chartmogul\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/chartmogul.com\/blog\/#\/schema\/person\/55ca03cbfebabf05e94258e529620fcb\",\"name\":\"Ed Shelley\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/chartmogul.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0266c82a7f8c5d908b6e777ae14b3f52031ea56eb421b3624c74426e07c751c5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0266c82a7f8c5d908b6e777ae14b3f52031ea56eb421b3624c74426e07c751c5?s=96&d=mm&r=g\",\"caption\":\"Ed Shelley\"},\"description\":\"Former Director of Content\",\"sameAs\":[\"http:\/\/@Mr_Ed\",\"https:\/\/x.com\/Mr_Ed\"],\"url\":\"https:\/\/chartmogul.com\/blog\/author\/ed\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"🚀 SaaS Roundup #117: Stop making pricing decisions in a vacuum | ChartMogul","description":"This week: Some excellent pricing lessons from First Round Capital, a framework for improving product quality and a three-headed unicorn.","robots":{"index":"index","follow":"follow"},"canonical":"https:\/\/chartmogul.com\/blog\/saas-roundup-117\/","og_locale":"en_US","og_type":"article","og_title":"🚀 SaaS Roundup #117: Stop making pricing decisions in a vacuum | ChartMogul","og_description":"This week: Some excellent pricing lessons from First Round Capital, a framework for improving product quality and a three-headed unicorn.","og_url":"https:\/\/chartmogul.com\/blog\/saas-roundup-117\/","og_site_name":"ChartMogul","article_publisher":"https:\/\/www.facebook.com\/chartmogul","article_published_time":"2018-05-04T12:27:41+00:00","article_modified_time":"2023-08-10T15:27:10+00:00","og_image":[{"width":3000,"height":1250,"url":"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/05\/chartmogul_imageset_03.jpg","type":"image\/jpeg"}],"author":"Ed Shelley","twitter_card":"summary_large_image","twitter_creator":"@Mr_Ed","twitter_site":"@chartmogul","twitter_misc":{"Written by":"Ed Shelley","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/chartmogul.com\/blog\/saas-roundup-117\/#article","isPartOf":{"@id":"https:\/\/chartmogul.com\/blog\/saas-roundup-117\/"},"author":{"name":"Ed Shelley","@id":"https:\/\/chartmogul.com\/blog\/#\/schema\/person\/55ca03cbfebabf05e94258e529620fcb"},"headline":"🚀 SaaS Roundup #117: Stop making pricing decisions in a vacuum","datePublished":"2018-05-04T12:27:41+00:00","dateModified":"2023-08-10T15:27:10+00:00","mainEntityOfPage":{"@id":"https:\/\/chartmogul.com\/blog\/saas-roundup-117\/"},"wordCount":439,"publisher":{"@id":"https:\/\/chartmogul.com\/blog\/#organization"},"image":{"@id":"https:\/\/chartmogul.com\/blog\/saas-roundup-117\/#primaryimage"},"thumbnailUrl":"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/05\/chartmogul_imageset_03.jpg","keywords":["industry","newsletter","SaaS Roundup"],"articleSection":["Pricing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/chartmogul.com\/blog\/saas-roundup-117\/","url":"https:\/\/chartmogul.com\/blog\/saas-roundup-117\/","name":"🚀 SaaS Roundup #117: Stop making pricing decisions in a vacuum | ChartMogul","isPartOf":{"@id":"https:\/\/chartmogul.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/chartmogul.com\/blog\/saas-roundup-117\/#primaryimage"},"image":{"@id":"https:\/\/chartmogul.com\/blog\/saas-roundup-117\/#primaryimage"},"thumbnailUrl":"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/05\/chartmogul_imageset_03.jpg","datePublished":"2018-05-04T12:27:41+00:00","dateModified":"2023-08-10T15:27:10+00:00","description":"This week: Some excellent pricing lessons from First Round Capital, a framework for improving product quality and a three-headed unicorn.","breadcrumb":{"@id":"https:\/\/chartmogul.com\/blog\/saas-roundup-117\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/chartmogul.com\/blog\/saas-roundup-117\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/chartmogul.com\/blog\/saas-roundup-117\/#primaryimage","url":"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/05\/chartmogul_imageset_03.jpg","contentUrl":"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/05\/chartmogul_imageset_03.jpg","width":3000,"height":1250,"caption":"SaaS Roundup ChartMogul Header"},{"@type":"BreadcrumbList","@id":"https:\/\/chartmogul.com\/blog\/saas-roundup-117\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/chartmogul.com\/blog\/"},{"@type":"ListItem","position":2,"name":"🚀 SaaS Roundup #117: Stop making pricing decisions in a vacuum"}]},{"@type":"WebSite","@id":"https:\/\/chartmogul.com\/blog\/#website","url":"https:\/\/chartmogul.com\/blog\/","name":"ChartMogul","description":"Get all your SaaS & Subscription Metrics with a Single Click! MRR, churn, LTV and much more.","publisher":{"@id":"https:\/\/chartmogul.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/chartmogul.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/chartmogul.com\/blog\/#organization","name":"ChartMogul","url":"https:\/\/chartmogul.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/chartmogul.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2019\/05\/ChartMogul-Logo.png","contentUrl":"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2019\/05\/ChartMogul-Logo.png","width":278,"height":52,"caption":"ChartMogul"},"image":{"@id":"https:\/\/chartmogul.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/chartmogul","https:\/\/x.com\/chartmogul","https:\/\/www.linkedin.com\/company\/chartmogul\/"]},{"@type":"Person","@id":"https:\/\/chartmogul.com\/blog\/#\/schema\/person\/55ca03cbfebabf05e94258e529620fcb","name":"Ed Shelley","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/chartmogul.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0266c82a7f8c5d908b6e777ae14b3f52031ea56eb421b3624c74426e07c751c5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0266c82a7f8c5d908b6e777ae14b3f52031ea56eb421b3624c74426e07c751c5?s=96&d=mm&r=g","caption":"Ed Shelley"},"description":"Former Director of Content","sameAs":["http:\/\/@Mr_Ed","https:\/\/x.com\/Mr_Ed"],"url":"https:\/\/chartmogul.com\/blog\/author\/ed\/"}]}},"_links":{"self":[{"href":"https:\/\/chartmogul.com\/blog\/wp-json\/wp\/v2\/posts\/11182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chartmogul.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chartmogul.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chartmogul.com\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/chartmogul.com\/blog\/wp-json\/wp\/v2\/comments?post=11182"}],"version-history":[{"count":10,"href":"https:\/\/chartmogul.com\/blog\/wp-json\/wp\/v2\/posts\/11182\/revisions"}],"predecessor-version":[{"id":13030,"href":"https:\/\/chartmogul.com\/blog\/wp-json\/wp\/v2\/posts\/11182\/revisions\/13030"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chartmogul.com\/blog\/wp-json\/wp\/v2\/media\/11185"}],"wp:attachment":[{"href":"https:\/\/chartmogul.com\/blog\/wp-json\/wp\/v2\/media?parent=11182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chartmogul.com\/blog\/wp-json\/wp\/v2\/categories?post=11182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chartmogul.com\/blog\/wp-json\/wp\/v2\/tags?post=11182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}