{"id":11233,"date":"2018-05-11T06:03:06","date_gmt":"2018-05-11T04:03:06","guid":{"rendered":"https:\/\/chartmogul.com\/blog\/?p=11233"},"modified":"2024-05-01T13:57:11","modified_gmt":"2024-05-01T11:57:11","slug":"improving-customer-feedback-canny","status":"publish","type":"post","link":"https:\/\/chartmogul.com\/blog\/improving-customer-feedback-canny\/","title":{"rendered":"Improving customer feedback in SaaS with Canny"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;When you&#8217;re a team of two, you have to really be critical about what you decide to prioritize. It creates a lot more responsibility and you have to support such a feature further down the line.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p>We all know that SaaS companies should be collecting customer feedback.<\/p>\n\n\n\n<p>But how you should actually manage, process, quantify, categorize and action that feedback data is far from simple. Especially when you\u2019re operating at scale.<\/p>\n\n\n\n<p>For this topic I reached out to two entrepreneurs who are building a company around this \u2014 it\u2019s called <a href=\"http:\/\/canny.io\">Canny<\/a>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;As a user, it always felt like companies didn&#8217;t care. There was either no way to give feedback at all or it was a simple email form&#8230;After working on this&#8230;it turns out they do care \u2014 Product managers would love to have this data when they&#8217;re making product decisions.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p>Co-Founders Sarah and Andrew left their jobs at Facebook to bootstrap Canny as a SaaS business, because they believe there was a better way to handle customer feedback and feature requests.<\/p>\n\n\n\n<p>I\u2019m really happy that I could pick their brains on a lot of best practices for making feedback more valuable within a business.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone\"><img decoding=\"async\" src=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2021\/06\/ca--y__founders.jpg\" alt=\"\"\/><figcaption class=\"wp-element-caption\">Canny founders Sarah Hum and Andrew Rasmussen<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Topics covered<\/h2>\n\n\n\n<p>Just some of the questions I asked Sarah and Andrew:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What are businesses doing wrong with feedback?<\/li>\n\n\n\n<li>How can we make feedback more actionable?<\/li>\n\n\n\n<li>How do you balance company vision with requested features?<\/li>\n\n\n\n<li>What about feature requests that have revenue attached to them?<\/li>\n\n\n\n<li>How do you make feedback an ongoing conversation?<\/li>\n\n\n\n<li>Is Net Promoter Score (NPS) useful?<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Listen to the episode<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler\"><div class=\"wp-block-embed__wrapper\">\n<simplecast-player shortlink=\"https:\/\/saas-open-mic-by-chartmogul.simplecast.com\/episodes\/0f3f142b\"><\/simplecast-player>\n<\/div><\/figure>\n\n\n\n<p><em>Enjoying SaaS Open Mic? Please take a moment to <a href=\"https:\/\/itunes.apple.com\/gb\/podcast\/saas-open-mic\/id1067803742?mt=2\" target=\"_blank\" rel=\"noopener\">review the podcast on iTunes<\/a> \u2013 it\u2019d really help us reach a wider audience. Thank you!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this episode of SaaS Open Mic: How can businesses be better at gathering, analyzing and learning from customer feedback? I spoke to the founders of SaaS startup Canny who are building a business to do exactly that.<\/p>\n","protected":false},"author":9,"featured_media":11234,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1998],"tags":[275,76,301,21],"class_list":["post-11233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retention","tag-bootstrapping","tag-customer-success","tag-feedback","tag-saas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Improving customer feedback in SaaS with Canny<\/title>\n<meta name=\"description\" content=\"In this episode of SaaS Open Mic: How can businesses be better at gathering, analyzing and learning from customer feedback? I spoke to the founders of SaaS startup Canny who are building a business to do exactly that.\" \/>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/chartmogul.com\/blog\/improving-customer-feedback-canny\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Improving customer feedback in SaaS with Canny\" \/>\n<meta property=\"og:description\" content=\"In this episode of SaaS Open Mic: How can businesses be better at gathering, analyzing and learning from customer feedback? I spoke to the founders of SaaS startup Canny who are building a business to do exactly that.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/chartmogul.com\/blog\/improving-customer-feedback-canny\/\" \/>\n<meta property=\"og:site_name\" content=\"ChartMogul\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/chartmogul\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-11T04:03:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-01T11:57:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/05\/open-mic-canny.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1880\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ed Shelley\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Mr_Ed\" \/>\n<meta name=\"twitter:site\" content=\"@chartmogul\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ed Shelley\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/chartmogul.com\/blog\/improving-customer-feedback-canny\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/improving-customer-feedback-canny\/\"},\"author\":{\"name\":\"Ed Shelley\",\"@id\":\"https:\/\/chartmogul.com\/blog\/#\/schema\/person\/55ca03cbfebabf05e94258e529620fcb\"},\"headline\":\"Improving customer feedback in SaaS with Canny\",\"datePublished\":\"2018-05-11T04:03:06+00:00\",\"dateModified\":\"2024-05-01T11:57:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/improving-customer-feedback-canny\/\"},\"wordCount\":310,\"publisher\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/improving-customer-feedback-canny\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/05\/open-mic-canny.png\",\"keywords\":[\"bootstrapping\",\"customer success\",\"feedback\",\"saas\"],\"articleSection\":[\"Retention\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/chartmogul.com\/blog\/improving-customer-feedback-canny\/\",\"url\":\"https:\/\/chartmogul.com\/blog\/improving-customer-feedback-canny\/\",\"name\":\"Improving customer feedback in SaaS with Canny\",\"isPartOf\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/improving-customer-feedback-canny\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/improving-customer-feedback-canny\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/05\/open-mic-canny.png\",\"datePublished\":\"2018-05-11T04:03:06+00:00\",\"dateModified\":\"2024-05-01T11:57:11+00:00\",\"description\":\"In this episode of SaaS Open Mic: How can businesses be better at gathering, analyzing and learning from customer feedback? 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