{"id":11289,"date":"2018-05-17T10:52:58","date_gmt":"2018-05-17T08:52:58","guid":{"rendered":"https:\/\/chartmogul.com\/blog\/?p=11289"},"modified":"2024-05-01T14:01:29","modified_gmt":"2024-05-01T12:01:29","slug":"maxime-berthelot-grew-pixelme-5k-mrr-buffer","status":"publish","type":"post","link":"https:\/\/chartmogul.com\/blog\/maxime-berthelot-grew-pixelme-5k-mrr-buffer\/","title":{"rendered":"How Maxime Berthelot grew PixelMe to $5k MRR and kept his day job at Buffer"},"content":{"rendered":"\n

A lesson in early-stage B2B growth<\/h2>\n\n\n\n
\n
\"\"<\/figure>\n<\/div>\n\n\n

“You just have to think about what you really want to achieve with a side project…I really wanted to have a sort of laboratory to be able to experiment with ideas…”<\/p>\n<\/blockquote>\n\n\n\n

Today really excited to share this conversation with Maxime Berthelot (@Maxberthelot<\/a>). Maxime is Product Manager of Growth at Buffer<\/a> and Co-Founder of PixelMe<\/a>. If you follow the SaaS universe on Twitter you might have seen his inspiring tweets tracking PixelMe’s growth:<\/p>\n\n\n\n

\nhttps:\/\/twitter.com\/Maxberthelot\/status\/966684771496742912\n<\/div><\/figure>\n\n\n\n

Max, along with his co-founders Tom Benattar (@TomBenattar<\/a>) and J\u00e9r\u00e9mie Doucy (@jdoucy<\/a>), have done an incredible job of validating and launching their concept to the world — their approach to generating interest and initial signups is a textbook example of a low-budget growth strategy for B2B.<\/p>\n\n\n\n

If you’re thinking about launching something new — whether a side project or a full-scale startup — there’s a lot you’ll learn from this story.<\/p>\n\n\n\n

Topics covered<\/h2>\n\n\n\n
\n

“Don’t think too much, and just go…if you want to, just start.”<\/p>\n<\/blockquote>\n\n\n\n

Here are just a few of the questions I asked Maxime about his experience building and scaling products:<\/p>\n\n\n\n

    \n
  • How did you manage to validate your idea without writing code?<\/li>\n\n\n\n
  • How did you get those important first few paying customers?<\/li>\n\n\n\n
  • What’s your view on the radical transparency at both Buffer and PixelMe?<\/li>\n\n\n\n
  • How do you balance your time on PixelMe with your primary job?<\/li>\n<\/ul>\n\n\n\n

    Listen to the episode<\/h2>\n\n\n\n

    As always, you can find this episode — along with previous ones — in your podcast player. Just search for “SaaS Open Mic”.  If you enjoy it, please take a moment to leave us a review, it\u2019d really help us reach a wider audience. Thank you!<\/p>\n\n\n\n

    \n<\/simplecast-player>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"

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