{"id":11811,"date":"2018-08-10T12:18:31","date_gmt":"2018-08-10T10:18:31","guid":{"rendered":"https:\/\/chartmogul.com\/blog\/?p=11811"},"modified":"2023-08-10T17:33:43","modified_gmt":"2023-08-10T15:33:43","slug":"saas-roundup-128","status":"publish","type":"post","link":"https:\/\/chartmogul.com\/blog\/saas-roundup-128\/","title":{"rendered":"&#x1f680; SaaS Roundup #128"},"content":{"rendered":"<p><em>In SaaS Roundup, we comb through the noise to find you only the best SaaS-flavored reads of the week \u2014 just our top three.<\/em><\/p>\n<p><em>You can also receive SaaS Roundup in your email inbox every Friday \u2014 just <a href=\"https:\/\/chartmogul.com\/resources\/saas-roundup\/\">drop your email here<\/a> and you\u2019ll receive the next issue.<\/em><\/p>\n<hr \/>\n<p><strong>SaaS news:<\/strong><\/p>\n<ul>\n<li>The New York Times is <a href=\"https:\/\/www.nytimes.com\/2018\/08\/08\/business\/media\/new-york-times-earnings-subscriptions.html?utm_source=SaaS+Roundup+by+ChartMogul&amp;utm_campaign=8efe1b0555-SaaS_Roundup_128_COPY_01&amp;utm_medium=email&amp;utm_term=0_985dd3c6ea-8efe1b0555-\">succeeding<\/a> with its subscription business, adding more than 100k digital subscription customers in Q2.<\/li>\n<li>Intercom launched <a href=\"https:\/\/www.intercom.com\/blog\/announcing-custom-bots-chatbots-drive-business-growth\/?utm_source=SaaS+Roundup+by+ChartMogul&amp;utm_campaign=8efe1b0555-SaaS_Roundup_128_COPY_01&amp;utm_medium=email&amp;utm_term=0_985dd3c6ea-8efe1b0555-\">custom chat bots<\/a>!<\/li>\n<li>Xero makes a document management <a href=\"https:\/\/betakit.com\/xero-acquires-torontos-hubdoc-for-70-million-usd\/?utm_source=SaaS+Roundup+by+ChartMogul&amp;utm_campaign=8efe1b0555-SaaS_Roundup_128_COPY_01&amp;utm_medium=email&amp;utm_term=0_985dd3c6ea-8efe1b0555-\">acquisition<\/a>.<\/li>\n<\/ul>\n<p><strong>Podcast tip: <\/strong>The Angel VC Christoph Janz did a second &#8220;summer special&#8221; episode of the SaaStr podcast. Can sequels ever be as good as the original? <a href=\"https:\/\/medium.com\/point-nine-news\/saastr-podcast-with-christoph-janz-episode-2-a-new-hope-7c6290d6b327?utm_source=SaaS+Roundup+by+ChartMogul&amp;utm_campaign=8efe1b0555-SaaS_Roundup_128_COPY_01&amp;utm_medium=email&amp;utm_term=0_985dd3c6ea-8efe1b0555-\">Find out here<\/a>.<\/p>\n<h1>Where we&#8217;ve been featured<\/h1>\n<h2><a href=\"https:\/\/www.freshworks.com\/live-chat-software\/mind-the-gap\/chartmogul-content-marketing-ed-shelley\/\">ChartMogul&#8217;s content coup that every marketer should steal<\/a><\/h2>\n<p><em>Mind The Gap \u2013 a Freshchat podcast<\/em><\/p>\n<p><a href=\"https:\/\/www.freshworks.com\/live-chat-software\/mind-the-gap\/chartmogul-content-marketing-ed-shelley\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11824 size-full-column\" src=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/08\/DjmtgOMW0AEePK6-720x360.jpg\" alt=\"Freshchat - mind the gap\" width=\"720\" height=\"360\" srcset=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/08\/DjmtgOMW0AEePK6-720x360.jpg 720w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/08\/DjmtgOMW0AEePK6-300x150.jpg 300w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/08\/DjmtgOMW0AEePK6.jpg 1024w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/08\/DjmtgOMW0AEePK6-300x150@2x.jpg 600w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/a><\/p>\n<p>I had a lot of fun chatting with Abishek about the content strategy at ChartMogul! Listen to the episode to hear about our content ideation process, creating alignment between product and content, and much more.<\/p>\n<p><a href=\"https:\/\/www.freshworks.com\/live-chat-software\/mind-the-gap\/chartmogul-content-marketing-ed-shelley\/\">Listen to the episode<\/a><\/p>\n<hr \/>\n<h1>Our top three reads<\/h1>\n<h2><a href=\"https:\/\/www.appcues.com\/blog\/rethink-freemium?utm_source=SaaS+Roundup+by+ChartMogul&amp;utm_campaign=8efe1b0555-SaaS_Roundup_128_COPY_01&amp;utm_medium=email&amp;utm_term=0_985dd3c6ea-8efe1b0555-\">Is It Time to Rethink Freemium?<\/a><\/h2>\n<p><em>Matt Tharp, Blissfully<\/em><\/p>\n<p><a href=\"https:\/\/www.appcues.com\/blog\/rethink-freemium?utm_source=SaaS+Roundup+by+ChartMogul&amp;utm_campaign=8efe1b0555-SaaS_Roundup_128_COPY_01&amp;utm_medium=email&amp;utm_term=0_985dd3c6ea-8efe1b0555-\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11816 size-full-column\" src=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/08\/rethink-freemium-720x300.jpg\" alt=\"Mosaic image\" width=\"720\" height=\"300\" srcset=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/08\/rethink-freemium-360x150@2x.jpg 720w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/08\/rethink-freemium-300x125.jpg 300w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/08\/rethink-freemium-1024x427.jpg 1024w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/08\/rethink-freemium-360x150.jpg 360w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/08\/rethink-freemium-1920x800.jpg 1920w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/08\/rethink-freemium-720x300@2x.jpg 1440w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/08\/rethink-freemium-300x125@2x.jpg 600w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/08\/rethink-freemium-1024x427@2x.jpg 2048w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/a><\/p>\n<blockquote><p>&#8220;&#8230; if you\u2019re thinking about go to market for your product\u2014even if you\u2019re targeting larger companies\u2014freemium warrants serious consideration. From a SaaS vendor point-of-view, this trend points to the fact that the use of freemium tools isn\u2019t slowing down, and the freemium business model is still valid as a major foothold into organizations of all sizes.&#8221;<\/p><\/blockquote>\n<p>The Freemium model definitely gets a bad rap in the industry. But among the regular cries of &#8220;Freemium nearly killed us&#8221;, there are a number of highly successful SaaS businesses implementing the model in a thoughtful, effective way.<\/p>\n<p><a href=\"https:\/\/www.appcues.com\/blog\/rethink-freemium?utm_source=SaaS+Roundup+by+ChartMogul&amp;utm_campaign=8efe1b0555-SaaS_Roundup_128_COPY_01&amp;utm_medium=email&amp;utm_term=0_985dd3c6ea-8efe1b0555-\">Read the full post<\/a><\/p>\n<hr \/>\n<h2><a href=\"https:\/\/medium.com\/swlh\/slack-copywriting-what-they-say-to-9-6-million-pageviews-every-month-4351888f1c2c?utm_source=SaaS+Roundup+by+ChartMogul&amp;utm_campaign=8efe1b0555-SaaS_Roundup_128_COPY_01&amp;utm_medium=email&amp;utm_term=0_985dd3c6ea-8efe1b0555-\">Slack Copywriting: What They Say to 9.6 Million Pageviews Every Month<\/a><\/h2>\n<p><em>Herbert Lui<\/em><\/p>\n<p><a href=\"https:\/\/medium.com\/swlh\/slack-copywriting-what-they-say-to-9-6-million-pageviews-every-month-4351888f1c2c?utm_source=SaaS+Roundup+by+ChartMogul&amp;utm_campaign=8efe1b0555-SaaS_Roundup_128_COPY_01&amp;utm_medium=email&amp;utm_term=0_985dd3c6ea-8efe1b0555-\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11818 size-full-column\" src=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/08\/slack-copywriting-720x341.png\" alt=\"Where work happens plus cactus\" width=\"720\" height=\"341\" srcset=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/08\/slack-copywriting-720x341.png 720w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/08\/slack-copywriting-300x142.png 300w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/08\/slack-copywriting-1024x485.png 1024w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/08\/slack-copywriting.png 1440w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/08\/slack-copywriting-300x142@2x.png 600w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/a><\/p>\n<blockquote><p>&#8220;Slack\u2019s goal with this site was to disseminate an upgraded sentence easy for readers to share, infused with the social proof that NASA brings them. Whenever one of these pragmatist readers get frustrated with their email or their current group chat solution, they\u2019ll remember Slack not just as \u201ca messaging app,\u201d but \u201ca messaging app used by NASA.\u201d&#8221;<\/p><\/blockquote>\n<p>This is the best teardown of a landing page strategy that I&#8217;ve read for a long time! With a focus on copy, Herbert walks us throught the evolution of the Slack landing page since the product launched, and ties this back to the evolution of the Slack brand.<\/p>\n<p><a href=\"https:\/\/medium.com\/swlh\/slack-copywriting-what-they-say-to-9-6-million-pageviews-every-month-4351888f1c2c?utm_source=SaaS+Roundup+by+ChartMogul&amp;utm_campaign=8efe1b0555-SaaS_Roundup_128_COPY_01&amp;utm_medium=email&amp;utm_term=0_985dd3c6ea-8efe1b0555-\">Read the full post<\/a><\/p>\n<hr \/>\n<h2><a href=\"https:\/\/blog.usejournal.com\/why-saas-content-marketing-sucks-straight-from-the-mouth-of-a-saas-content-marketer-9f8249a8a613?utm_source=SaaS+Roundup+by+ChartMogul&amp;utm_campaign=8efe1b0555-SaaS_Roundup_128_COPY_01&amp;utm_medium=email&amp;utm_term=0_985dd3c6ea-8efe1b0555-\">Why SaaS content marketing sucks: Straight from the mouth of a SaaS content marketer<\/a><\/h2>\n<p><em>Margaret Kelsey, AppCues<\/em><\/p>\n<p><a href=\"https:\/\/blog.usejournal.com\/why-saas-content-marketing-sucks-straight-from-the-mouth-of-a-saas-content-marketer-9f8249a8a613?utm_source=SaaS+Roundup+by+ChartMogul&amp;utm_campaign=8efe1b0555-SaaS_Roundup_128_COPY_01&amp;utm_medium=email&amp;utm_term=0_985dd3c6ea-8efe1b0555-\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11819 size-full-column\" src=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/08\/content-marketing-sux-720x382.png\" alt=\"Person working at computer\" width=\"720\" height=\"382\" srcset=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/08\/content-marketing-sux-720x382.png 720w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/08\/content-marketing-sux-300x159.png 300w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/08\/content-marketing-sux-1024x543.png 1024w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/08\/content-marketing-sux.png 1380w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/08\/content-marketing-sux-300x159@2x.png 600w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/a><\/p>\n<blockquote><p>&#8220;We, as content marketers, have forgotten about\u2014or possibly never considered\u2014the user experience of content. Here\u2019s the thing\u2014the reason why content and inbound marketing works is that it is inherently helpful. It taps into our desire as humans to reciprocate generosity.&#8221;<\/p><\/blockquote>\n<p>As Margaret puts it &#8220;frustrating content isn&#8217;t growth marketing, it&#8217;s gross marketing.&#8221; And I&#8217;m inclined to agree with her that somewhere along the way, things got messed up \u2013 content marketing lost its way. I&#8217;ve spoken and written before about <a href=\"https:\/\/chartmogul.com\/blog\/is-your-content-marketing-making-brand-withdrawals\/?utm_source=SaaS+Roundup+by+ChartMogul&amp;utm_campaign=8efe1b0555-SaaS_Roundup_128_COPY_01&amp;utm_medium=email&amp;utm_term=0_985dd3c6ea-8efe1b0555-\">the UX of content<\/a> which is exactly what Margaret wants us to think about much more.<\/p>\n<p><a href=\"https:\/\/blog.usejournal.com\/why-saas-content-marketing-sucks-straight-from-the-mouth-of-a-saas-content-marketer-9f8249a8a613?utm_source=SaaS+Roundup+by+ChartMogul&amp;utm_campaign=8efe1b0555-SaaS_Roundup_128_COPY_01&amp;utm_medium=email&amp;utm_term=0_985dd3c6ea-8efe1b0555-\">Read the full post<\/a><\/p>\n<hr \/>\n<p><em>That\u2019s all for this week! Don\u2019t forget you can still get upcoming issues of SaaS Roundup delivered straight <a href=\"https:\/\/chartmogul.com\/resources\/saas-roundup\/\">to your email inbox<\/a>. See you next Friday.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week: An analysis of Slack&#8217;s landing page copywriting, why SaaS content marketing sucks and is it time to rethink freemium? <\/p>\n","protected":false},"author":9,"featured_media":11001,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,14],"tags":[75,299,298],"class_list":["post-11811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gtm","category-pricing","tag-industry","tag-newsletter","tag-saas-roundup"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&#x1f680; SaaS Roundup #128 | ChartMogul<\/title>\n<meta name=\"description\" content=\"This week: An analysis of Slack&#039;s landing page copywriting, why SaaS content marketing sucks and is it time to rethink freemium?\" \/>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/chartmogul.com\/blog\/saas-roundup-128\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&#x1f680; SaaS Roundup #128 | ChartMogul\" \/>\n<meta property=\"og:description\" content=\"This week: An analysis of Slack&#039;s landing page copywriting, why SaaS content marketing sucks and is it time to rethink freemium?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/chartmogul.com\/blog\/saas-roundup-128\/\" \/>\n<meta property=\"og:site_name\" content=\"ChartMogul\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/chartmogul\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-10T10:18:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-10T15:33:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/04\/chartmogul_sel-01.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"3000\" \/>\n\t<meta property=\"og:image:height\" content=\"1250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ed Shelley\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Mr_Ed\" \/>\n<meta name=\"twitter:site\" content=\"@chartmogul\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ed Shelley\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/chartmogul.com\/blog\/saas-roundup-128\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/saas-roundup-128\/\"},\"author\":{\"name\":\"Ed Shelley\",\"@id\":\"https:\/\/chartmogul.com\/blog\/#\/schema\/person\/55ca03cbfebabf05e94258e529620fcb\"},\"headline\":\"&#x1f680; 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