{"id":11828,"date":"2018-09-04T10:05:33","date_gmt":"2018-09-04T08:05:33","guid":{"rendered":"https:\/\/chartmogul.com\/blog\/?p=11828"},"modified":"2023-08-10T17:33:43","modified_gmt":"2023-08-10T15:33:43","slug":"saas-metrics-refresher-introduction","status":"publish","type":"post","link":"https:\/\/chartmogul.com\/blog\/saas-metrics-refresher-introduction\/","title":{"rendered":"Introducing our SaaS Metrics Refresher course"},"content":{"rendered":"<p>We\u2019ve been writing on the topic of data-driven SaaS growth since 2015.<\/p>\n<p>Right from that first<a href=\"https:\/\/chartmogul.com\/resources\/saas-metrics-cheat-sheet\/\"> SaaS Metrics Cheat Sheet<\/a>, our vision was \u2014 and remains to this day \u2014 that <b>metrics and data are central to sustainable, measured growth.<\/b> We saw a large barrier in learning and understanding concepts in this space, and we set out to fix that through smart, useful content.<\/p>\n<p>Fast forward more than three years and ChartMogul carries a large body of content that simplifies many of the complex concepts in SaaS \u2014 from LTV modelling to churn prevention \u2014 using our<a href=\"https:\/\/chartmogul.com\/blog\"> blog<\/a>, resources and<a href=\"https:\/\/chartmogul.com\/blog\/category\/podcast\/\"> podcast<\/a>.<\/p>\n<p>But one challenge still remains: How can we effectively bring people up to speed on SaaS metrics and provide an easy path to entry for those who are new to the space?<\/p>\n<p>Today we\u2019re launching SaaS Metrics Refresher to do exactly this \u2014 provide an accessible way for people to get to speed on these critical business concepts. You can register for the course here:<\/p>\n<p><a href=\"https:\/\/chartmogul.com\/resources\/saas-metrics-refresher\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11898\" src=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/08\/join-button-300x86.png\" alt=\"join for free cta\" width=\"200\" height=\"57\" srcset=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/08\/join-button-300x86.png 300w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/08\/join-button.png 504w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/a><\/p>\n<h1>Based on conversations with SaaS experts<\/h1>\n<p>During my time at ChartMogul I\u2019ve been incredibly lucky to have long conversations with some of the smartest thinkers in SaaS. These are the people building the future of the industry and sweating the details on what matters.<\/p>\n<p>There\u2019s a lot of insights locked inside these<a href=\"https:\/\/chartmogul.com\/blog\/category\/podcast\/\"> SaaS Open Mic<\/a> episodes, so to build this course we\u2019ve revisited every one of them (more than 20 hours of content!)<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11919 size-full-column\" src=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/08\/podcasts-overview-bw-720x1074.jpg\" alt=\"Guests on SaaS open mic\" width=\"720\" height=\"1074\" srcset=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/08\/podcasts-overview-bw-720x1074.jpg 720w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/08\/podcasts-overview-bw-201x300.jpg 201w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/08\/podcasts-overview-bw-687x1024.jpg 687w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/08\/podcasts-overview-bw.jpg 1872w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/08\/podcasts-overview-bw-720x1074@2x.jpg 1440w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/08\/podcasts-overview-bw-201x300@2x.jpg 402w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/08\/podcasts-overview-bw-687x1024@2x.jpg 1374w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/p>\n<h1>What you can expect<\/h1>\n<p>The structure of the course is simple: once you sign up, you\u2019ll get:<\/p>\n<ul>\n<li>Each of the 10 lessons delivered each Tuesday via email<\/li>\n<li>Guided further reading and downloadable resources to accompany the course<\/li>\n<li>Exclusive Insights and snippets from thought leaders in SaaS<\/li>\n<li>Answers to your own SaaS questions, which you\u2019ll be able to submit the throughout the course<\/li>\n<\/ul>\n<h2>Course outline<\/h2>\n<p>Here\u2019s what you can look forward to in the coming weeks:<\/p>\n<ol>\n<li><b>Why SaaS Metrics? <\/b>&#8211; We\u2019ll look at why metrics should be at the core of every SaaS business, and introduce you to the course.<\/li>\n<li><b>Recurring Revenue <\/b>&#8211; It\u2019s all about that MRR. Or should we use ARR? Let\u2019s look at different ways revenue can be measured<\/li>\n<li><b>Churn <\/b>&#8211; Churn kills SaaS businesses. Measuring and understanding churn is the first step toward reducing it.<\/li>\n<li><b>Expansion <\/b>&#8211; Great SaaS businesses have healthy revenue expansion by design. Here\u2019s how you can achieve this.<\/li>\n<li><b>Lifetime Value <\/b>&#8211; The most controversial metric in SaaS, LTV promises so much. But can it truly be useful?<\/li>\n<li><b>Cohort Analysis <\/b>&#8211; Learn how you can understand customer behavior across their lifetime and identify trends.<\/li>\n<li><b>Revenue Recognition <\/b>&#8211; MRR is not recognized revenue! Learn how to differentiate and recognize revenue correctly in a SaaS business.<\/li>\n<li><b>Data Literacy <\/b>&#8211; Here\u2019s how you can ensure that the whole team is equipped to work with metrics and data.<\/li>\n<li><b>Segmentation <\/b>&#8211; Segmentation turns average metrics into actionable ones. Discover the power of targeted customer segments.<\/li>\n<li><b>Wrapping it all up <\/b>&#8211; You made it! Let\u2019s summarize everything you\u2019ve learned and take away some key action points.<\/li>\n<\/ol>\n<h1>Enroll in the course today<\/h1>\n<figure id=\"attachment_11926\" aria-describedby=\"caption-attachment-11926\" style=\"width: 720px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11926 size-full-column\" src=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/08\/gia-quote-720x405.png\" alt=\"Gia Laudi quote\" width=\"720\" height=\"405\" srcset=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/08\/gia-quote-720x405.png 720w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/08\/gia-quote-300x169.png 300w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/08\/gia-quote-1024x576.png 1024w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/08\/gia-quote-1920x1080.png 1920w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/08\/gia-quote-720x405@2x.png 1440w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/08\/gia-quote-300x169@2x.png 600w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/08\/gia-quote-1024x576@2x.png 2048w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><figcaption id=\"caption-attachment-11926\" class=\"wp-caption-text\">Thanks to everyone who contributed their insights to the course, including Gia Laudi of the excellent <a href=\"https:\/\/forgetthefunnel.com\/\">Forget The Funnel<\/a>.<\/figcaption><\/figure>\n<p>We\u2019ve all been there: You\u2019ve probably read most of the \u201cdefinitive\u201d content on SaaS metrics and growth before. But it hasn\u2019t been delivered in a structured way. There are elements which you could do with revisiting but there\u2019s no high-level guidance, and most of the information is fragmented and buried in blog posts.<\/p>\n<p>With SaaS Metrics Refresher, we\u2019re changing that and giving you and your colleagues the opportunity to go through a structured, accessible course suitable for anyone who plays a part in helping their subscription business grow.<\/p>\n<p>Drop your email here today, and make sure you\u2019re a part of this from the beginning. See you in the first lesson!<\/p>\n<p><a href=\"https:\/\/chartmogul.com\/resources\/saas-metrics-refresher\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11898\" src=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/08\/join-button-300x86.png\" alt=\"Join for free cta\" width=\"200\" height=\"57\" srcset=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/08\/join-button-300x86.png 300w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/08\/join-button.png 504w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/a><\/p>\n<h1>Bonus: Get a head start with these two resources<\/h1>\n<p>If you&#8217;re itching to get started right away, here are some recommended resources to peruse in your own time:<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-11909 size-medium\" src=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/08\/SaaS-Metrics-cover-2018-271x300.png\" alt=\"Cheat sheet image\" width=\"271\" height=\"300\" srcset=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/08\/SaaS-Metrics-cover-2018-271x300.png 271w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/08\/SaaS-Metrics-cover-2018-925x1024.png 925w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/08\/SaaS-Metrics-cover-2018-720x797.png 720w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/08\/SaaS-Metrics-cover-2018.png 1129w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/08\/SaaS-Metrics-cover-2018-271x300@2x.png 542w\" sizes=\"auto, (max-width: 271px) 100vw, 271px\" \/>Read up on the basics with The Ultimate SaaS Metrics Cheat Sheet<\/h3>\n<p>Our OG cheat sheet covers all of the essential metrics a SaaS business needs to understand and accelerate growth.<\/p>\n<p>It\u2019s since been improved and expanded, and is used by SaaS business leaders worldwide!<\/p>\n<p><a href=\"https:\/\/chartmogul.com\/resources\/saas-metrics-cheat-sheet\/\">Get it here<\/a><\/p>\n<hr \/>\n<h3><a href=\"https:\/\/chartmogul.com\/blog\/saas-open-mic-christoph-janz-nick-franklin\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-11611\" src=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/06\/christoph-300x241.png\" alt=\"Christoph Janz headshot\" width=\"250\" height=\"201\" srcset=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/06\/christoph-300x241.png 300w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/06\/christoph.png 669w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2018\/06\/christoph-300x241@2x.png 600w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><\/a>Understand the state of play from SaaS OG Christoph Janz<\/h3>\n<p>Listen to a live discussion between ChartMogul CEO Nick Franklin and Point Nine Capital\u2019s Christoph Janz. This serves as a great entry point for anyone looking to build or grow a SaaS business and covers everything from metrics to moat-building.<\/p>\n<p><a href=\"https:\/\/chartmogul.com\/blog\/saas-open-mic-christoph-janz-nick-franklin\/\">Listen to the discussion<\/a> (or read the <a href=\"https:\/\/chartmogul.com\/blog\/lessons-from-christoph-janz-nick-franklin-mogul-io-berlin\/\">takeaways<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today we&#8217;re launching an email course enabling anyone in SaaS to get to a baseline level of knowledge on metrics, no matter their level of experience.<\/p>\n","protected":false},"author":9,"featured_media":11834,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,1998],"tags":[310,41,309],"class_list":["post-11828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gtm","category-retention","tag-email-course","tag-metrics","tag-saas-metrics-refresher"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Introducing our SaaS Metrics Refresher course | ChartMogul<\/title>\n<meta name=\"description\" content=\"Today we&#039;re launching an email course enabling anyone in SaaS to get to a baseline level of knowledge on metrics, no matter their level of experience.\" \/>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<link rel=\"canonical\" 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