{"id":12310,"date":"2018-12-17T10:59:36","date_gmt":"2018-12-17T09:59:36","guid":{"rendered":"https:\/\/chartmogul.com\/blog\/?p=12310"},"modified":"2024-05-01T14:05:56","modified_gmt":"2024-05-01T12:05:56","slug":"david-skok-on-choosing-the-right-metrics-for-the-right-growth-stage","status":"publish","type":"post","link":"https:\/\/chartmogul.com\/blog\/david-skok-on-choosing-the-right-metrics-for-the-right-growth-stage\/","title":{"rendered":"David Skok on choosing the right metrics for the right growth stage"},"content":{"rendered":"\n
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“I found some of my readers were obsessing over getting perfectly accurate CAC-LTV figures before they had a repeatable sales processes, so the data they had was completely meaningless…”<\/p>\n<\/blockquote>\n\n\n\n

In the world of SaaS, this guest needs no introduction. But it would be strange to not give one, so here goes…<\/p>\n\n\n\n

David Skok (@bostonVC<\/a>) is a former entrepreneur turned VC, who founded four companies before he turned his focus to investing. He\u2019s now General Partner at Matrix Partners.<\/p>\n\n\n\n

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“When you feel like you’ve got this repeatability and the playbook is working consistently, that’s really one of the key elements.”<\/p>\n<\/blockquote>\n\n\n

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\"David<\/figure>\n<\/div>\n\n\n

David was thinking about SaaS metrics before I was even starting out on my career. His industry-defining post, SaaS Metrics 2.0<\/a> is the go-to reference for entrepreneurs and VCs alike, and serves as a guiding light for anyone who has a need to understand the principles and measurements behind a SaaS business.<\/p>\n\n\n\n

This conversation was recorded at this year\u2019s SaaStock<\/a> conference in Dublin, where I sat down with David in the SaaStock podcasting studio. We discussed a lot, including:<\/p>\n\n\n\n