This list was compiled by looking at the articles with the most engagement across all of our SaaS Roundup newsletters in 2018, taking list growth into account.<\/p>\n
Special mentions go to the team at OpenView Labs<\/a> for appearing multiple times, along with Steli Efti<\/a> of close.io<\/a>! 👏 Finally, a huge thanks to YOU for being a part of SaaS Roundup this year. We’ll be back with more great reads in the new year.<\/p>\n And finally<\/em> finally<\/em>, if at this point for whatever reason you’re still not subscribed, you can fix that by going here<\/a> and adding yourself to the list. See you in January!<\/p>\n Ryan Berg<\/em><\/p>\n “Creating 25k landing pages is one of those things that sounds crazy without some hack or workaround. But Zapier\u2019s \u201chacks\u201d look a lot more like persistent effort combined with smart systems thinking and a solid understanding of SEO.”<\/p><\/blockquote>\n What I had to say:<\/strong><\/p>\n This is an excellent case study which highlights some of the challenges that a company like Zapier faces \u2014 how do you approach demand generation when you’re effectively a “middleware” tool, that’s invisible to the end user most of the time?<\/em><\/p>\n Nilesh Surana on Hacker Noon<\/em><\/p>\n “Analyze data early and often. Most customer churn happens in the first 90 days. You need to know why so you can plug the leaky bucket. It will also help point out flaws in your product, sales, pricing plan and \/ or customer success strategy.”<\/p><\/blockquote>\n What I had to say:<\/strong><\/p>\n It’s nice to see a concrete, practical plan for implementing a customer success management practice \u2013 right from day one. This includes high level advice like “spend the first 30 days on customer personas, customer data and segments” down to the nitty gritty components of a successful strategy.<\/em><\/p>\n Maxime Berthelot, PixelMe<\/em><\/p>\n “NPS will help you gather feedback and face reality. It can be a bit hard sometimes, but remember\u200a\u2014\u200ayou\u2019re making a product for your customers, not for you!”<\/p><\/blockquote>\n What I had to say:<\/strong><\/p>\n Maxime and his Co-Founder Tom Benattar have been sharing their experience of bootstrapping PixelMe from the very beginning. This update is packed full of metrics, discoveries and some surprises that will no-doubt be useful to anyone at the very early stages of building a SaaS business.<\/em><\/p>\n Amy Hoy, Stacking The Bricks<\/em><\/p>\n “Poorly thought-out price increases are actually much worse than accidental overcharging because it\u2019s a willful act and violates the trust in the relationship. Raising your price isn\u2019t bad. Doing it badly is bad.”<\/p><\/blockquote>\n What I had to say:<\/strong><\/p>\n This is a great piece! Amy goes far deeper than your average list post. It’s also clear that her considerable experience mopping up issues in SaaS support have given her a highly-trained sense of customer hate. I don’t want to spoil the ranking here, but make sure you read into the reasoning too.<\/em><\/p>\n Andrew Chen, Andreessen Horowitz<\/p>\n “Unfortunately, this is how products are often shipped and released. You have someone with a vision, who builds some features and does a launch. They might get an initial spike of traction, but when growth flattens, it\u2019s not clear where to take things. They talk to some customers, ask what they want, and try again. They add a few more features, re-launch, and so the cycle goes on.”<\/p><\/blockquote>\n What I had to say:<\/strong><\/p>\n The term “growth” in SaaS has become somewhat tangled with the concept of growth hacking and the numerous various that it brings. But a growth team, as Andrew explains, is not simply a team of growth hackers.<\/em><\/p>\n Every week we scour the web to pick our top three SaaS reads and share them in our SaaS Roundup newsletter. As we approach the end of 2018, I thought it would be a good time to take stock of the articles that resonated most with our audience. Here’s a rundown of the top 20 for your reading pleasure.<\/p>\n","protected":false},"author":9,"featured_media":11065,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,1998],"tags":[75,299,298],"class_list":["post-12374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gtm","category-retention","tag-industry","tag-newsletter","tag-saas-roundup"],"yoast_head":"\nTop five<\/h2>\n
1. How Zapier Reached $35M ARR With This SaaS SEO Strategy<\/a><\/h3>\n
\n2. First 90 Days Plan for Customer Success Management<\/a><\/h3>\n
\n3. How we went from 10 to 200 paying customers in less than 6 months<\/a><\/h3>\n
\n4. 9 Ways to Make Your SaaS Customers Hate You, Ranked<\/a><\/h3>\n
\n5. How to build a growth team – lessons from Uber, Hubspot, and others (50 slides)<\/a><\/h3>\n
\nThe best of the rest<\/h2>\n
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