{"id":12748,"date":"2019-04-15T12:51:44","date_gmt":"2019-04-15T10:51:44","guid":{"rendered":"https:\/\/chartmogul.com\/blog\/?p=12748"},"modified":"2023-08-11T11:13:52","modified_gmt":"2023-08-11T09:13:52","slug":"google-play-integration","status":"publish","type":"post","link":"https:\/\/chartmogul.com\/blog\/google-play-integration\/","title":{"rendered":"Google Play integration completes mobile subscription analytics puzzle"},"content":{"rendered":"\n<p>Last year, with the advent of our <a href=\"https:\/\/chartmogul.com\/blog\/new-start-analyzing-itunes-connect-data-chartmogul\/\">App Store Connect integration<\/a>, our team took a big step towards helping mobile businesses grow using their subscription and revenue data. Users with native apps synced App Store Connect data directly with ChartMogul and reaped the benefits.<br><\/p>\n\n\n\n<p>Today we\u2019re excited to complete the story. Our new Google Play integration allows you to report revenue for in-app subscriptions alongside other data streams in ChartMogul.<br><\/p>\n\n\n\n<p>With this new integration you can:<br><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Analyze and use all of our favorite subscription metrics like monthly recurring revenue, churn rate, and customer lifetime value.<\/li><li>Unify data from Google Play and the Apple App Store (and web-based applications).<\/li><li>Go beyond basic app reporting.<\/li><li>Run mobile growth experiments tied to revenue.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Subscription analytics for in-app purchases<\/h2>\n\n\n\n<p>Mobile growth teams trust ChartMogul to help make sense of large volumes of data and to generate actionable insights. With Google Play data at your fingertips (read: not in Excel), you can hone in on what\u2019s driving or inhibiting revenue growth and retention at a global level. And that\u2019s really important.<br><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>According to a <a href=\"http:\/\/info.localytics.com\/blog\/mobile-apps-whats-a-good-retention-rate\">March 2018 mobile app retention<\/a> study by Localytics, \u201c71% of app users churn within 90 days.&#8221;<\/p><\/blockquote>\n\n\n\n<p>With our new Google Play integration, you can abandon manual and after-the-fact churn and cohort calculations and instead focus on growth measures like in-app messaging, segmentation, and onboarding.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A Super Impactful, (sort-of) Hidden Feature<\/h3>\n\n\n\n<p>If a subscriber cancels their subscription we import any cancellation reason they provide directly from Google Play to a custom field in ChartMogul. This means that you can segment churn cancellation reason.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Connect Google Play Data to ChartMogul<\/h2>\n\n\n\n<p>If you already have a ChartMogul account, you can head over to Admin &gt; Data Sources and <a href=\"https:\/\/help.chartmogul.com\/hc\/en-us\/articles\/360004023219\">add Google Play<\/a>. If you don\u2019t see this option, send this article to the Admin on your ChartMogul account. <br><\/p>\n\n\n\n<p>Please note that this integration is a bit different than others &#8212; in order to complete the setup for the integration, you\u2019ll need to do a bit of development. Follow the steps in <a href=\"https:\/\/dev.chartmogul.com\/docs\/importing-google-play-purchase-payloads-into-chartmogul\">this developer tutorial<\/a> to import in-app purchase data into ChartMogul directly. And as always, we welcome your feedback and <a href=\"mailto: support@chartmogul.com\">questions<\/a>.<br><\/p>\n\n\n\n<p>If you\u2019re new to ChartMogul, start your free trial today &#8212; then, connect your data and start making the most of your revenue insights.<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With our new Google Play integration, all ChartMogul users can now combine subscription insights from iOS, Android, and web sources.<\/p>\n","protected":false},"author":28,"featured_media":12762,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[318,134,91,286],"class_list":["post-12748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-updates","tag-google-play","tag-integration","tag-mobile","tag-mobile-analytics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - 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