{"id":1334,"date":"2015-04-16T16:10:49","date_gmt":"2015-04-16T14:10:49","guid":{"rendered":"http:\/\/chartmogul.com\/?p=1334"},"modified":"2023-08-09T21:00:40","modified_gmt":"2023-08-09T19:00:40","slug":"the-ultimate-guide-to-saas-customer-lifetime-value-ltv","status":"publish","type":"post","link":"https:\/\/chartmogul.com\/blog\/the-ultimate-guide-to-saas-customer-lifetime-value-ltv\/","title":{"rendered":"The Ultimate Guide to SaaS Customer Lifetime Value (LTV)"},"content":{"rendered":"<p>At <a href=\"https:\/\/chartmogul.com\" target=\"_blank\" rel=\"noopener noreferrer\">ChartMogul<\/a> we&#8217;ve distilled and compiled a large collection of guidance and resources, to bring you the ultimate guide on everything you need to know on the topic. This PDF serves as a one-stop shop for LTV formulas and tips for everything LTV-related.<\/p>\n<p>We&#8217;re giving this guide away for free \u2014 no sign-ups or email addresses required. Print it out, save it to your eReader, use it as wallpaper \u2014 whatever you like!<\/p>\n<p><a href=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/06\/screenshot_2016-06-29_15.03.51_720.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4867 size-full\" src=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/06\/screenshot_2016-06-29_15.03.51_720.png\" alt=\"calculate LTV\" width=\"554\" height=\"720\" srcset=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/06\/screenshot_2016-06-29_15.03.51_720.png 554w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/06\/screenshot_2016-06-29_15.03.51_720-231x300.png 231w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/06\/screenshot_2016-06-29_15.03.51_720-231x300@2x.png 462w\" sizes=\"auto, (max-width: 554px) 100vw, 554px\" \/><\/a><\/p>\n<p><strong>Download<\/strong>: <a href=\"https:\/\/chartmogul.com\/resources\/ltv-cheat-sheet\/\">The Ultimate SaaS LTV Cheat Sheet [PDF]<\/a><\/p>\n<p>We&#8217;d like to thank all of the thought leaders on this topic, all of whom contribute great value to the domain. Particularly <a href=\"https:\/\/tomtunguz.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tomasz Tungaz<\/a> (who was kind enough to let us use his charts from <a href=\"https:\/\/tomtunguz.com\/churn-fallacies\/\">Churn Fallacies<\/a>), <a href=\"https:\/\/christophjanz.blogspot.de\/\">Christoph Janz<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.forentrepreneurs.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">David Skok<\/a> for his excellent\u00a0<a href=\"https:\/\/www.forentrepreneurs.com\/saas-metrics-2-definitions\/\">SaaS Metrics 2.0 definitions<\/a>\u00a0piece.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most SaaS-savvy entrepreneurs\u00a0will tell you\u00a0that Customer Lifetime Value (or LTV) is something that you absolutely should be estimating, tracking and improving as one of your key focus metrics. But\u00a0a big problem in this area\u00a0is that with all of the material available on the topic, there&#8217;s no clear answer to the question of how you should be estimating\u00a0or using LTV in your business (in fact, the usual answer is that it&#8217;s very specific to the characteristics of each business).<\/p>\n","protected":false},"author":9,"featured_media":1354,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1998],"tags":[34,37,38,32,31,36,21,35,33],"class_list":["post-1334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retention","tag-customer","tag-download","tag-guide","tag-lifetime","tag-ltv","tag-pdf","tag-saas","tag-subscription","tag-value"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Ultimate Guide to SaaS LTV - ChartMogul<\/title>\n<meta name=\"description\" content=\"Download the Ultimate Guide to SaaS Lifetime Value (LTV) PDF for free - 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