{"id":1550,"date":"2015-05-15T13:37:54","date_gmt":"2015-05-15T12:37:54","guid":{"rendered":"http:\/\/chartmogul.com\/?p=1550"},"modified":"2023-08-09T21:00:46","modified_gmt":"2023-08-09T19:00:46","slug":"new-choose-when-to-recognise-churn-in-your-chartmogul-data","status":"publish","type":"post","link":"https:\/\/chartmogul.com\/blog\/new-choose-when-to-recognise-churn-in-your-chartmogul-data\/","title":{"rendered":"NEW: Choose when to recognize churn in your ChartMogul data"},"content":{"rendered":"<p>Depending on your own business metrics or how your\u00a0stakeholders or investors\u00a0prefer to view\u00a0your company&#8217;s financial data, you may want to decide either of the following\u00a0churn recognition methods:<\/p>\n<h3><\/h3>\n<h3>Always recognize cancellations as churn at the end of the paid-up billing period<\/h3>\n<p>This is the default setting. Churn will always happen at the end of the current paid-up subscription billing period, even if the subscription is cancelled immediately in your billing system. \u00a0This is often considered as a good practice for MRR reporting. \u00a0One side effect (and\u00a0a\u00a0potential\u00a0benefit) is that your MRR will usually appear to be higher with this setting.<\/p>\n<h3>Always recognize cancellations as churn at the time of cancellation<\/h3>\n<p>Churn will always happen in ChartMogul at the time the subscription is\u00a0cancelled\/expired in your billing system. This gives you a more real-time view of your forward looking MRR\u00a0and is closer to the concept of Committed Monthly Recurring Revenue (CMRR).<\/p>\n\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2021\/06\/ch--k__hc__en-us__article_attachments__201333381__churn_recognition_1.png\" alt=\"\" width=\"676\" height=\"315\" \/><\/p>\n<h2>How to change this setting<\/h2>\n<p>If you&#8217;re an administrator of your ChartMogul account, you can navigate to\u00a0<strong>Settings &gt; Data Settings\u00a0<\/strong>where you&#8217;ll see the\u00a0<em>Churn recognition<\/em>\u00a0option:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3116\" src=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2015\/05\/churn-recognition-updated.png\" alt=\"Churn Recognition\" width=\"781\" height=\"115\" srcset=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2015\/05\/churn-recognition-updated.png 781w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2015\/05\/churn-recognition-updated-300x44.png 300w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2015\/05\/churn-recognition-updated-720x106.png 720w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2015\/05\/churn-recognition-updated-300x44@2x.png 600w\" sizes=\"auto, (max-width: 781px) 100vw, 781px\" \/><\/p>\n\n<p>At ChartMogul we&#8217;re working to constantly make improvements and updates to our\u00a0product, to help subscription businesses succeed. Stay tuned &#8211; we&#8217;ve got many more releases in the pipeline.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today we&#8217;ve rolled\u00a0out a feature in ChartMogul which allows you to choose when the system recognises churn and includes\u00a0it in your data.<\/p>\n","protected":false},"author":9,"featured_media":1563,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39,1998],"tags":[24,30,48,47],"class_list":["post-1550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-updates","category-retention","tag-churn","tag-feature","tag-mrr","tag-product"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Choose when to recognise churn in your ChartMogul data<\/title>\n<meta name=\"description\" content=\"Today we&#039;re rolling out a feature in ChartMogul which allows you to choose when the system recognises churn and reflects it in your data.\" \/>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/chartmogul.com\/blog\/new-choose-when-to-recognise-churn-in-your-chartmogul-data\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Choose when to recognise churn in your ChartMogul data\" \/>\n<meta property=\"og:description\" content=\"Today we&#039;re rolling out a feature in ChartMogul which allows you to choose when the system recognises churn and reflects it in your data.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/chartmogul.com\/blog\/new-choose-when-to-recognise-churn-in-your-chartmogul-data\/\" \/>\n<meta property=\"og:site_name\" content=\"ChartMogul\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/chartmogul\" \/>\n<meta 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