{"id":18090,"date":"2021-07-28T09:59:21","date_gmt":"2021-07-28T07:59:21","guid":{"rendered":"https:\/\/chartmogul.com\/blog\/?p=18090"},"modified":"2024-05-01T14:11:24","modified_gmt":"2024-05-01T12:11:24","slug":"building-a-successful-saas-partnership-program","status":"publish","type":"post","link":"https:\/\/chartmogul.com\/blog\/building-a-successful-saas-partnership-program\/","title":{"rendered":"Building a Successful SaaS Partnership Program with Recurly&#8217;s Jenna Wyer"},"content":{"rendered":"\n<p>The concept of partnerships exists at most early stage startups, but often in an unstructured and unproductive format. <a href=\"https:\/\/twitter.com\/jennawyer\">Jenna Wyer<\/a>, VP of Partnerships and Head of Payments at <a href=\"https:\/\/recurly.com\/\">Recurly<\/a>, joins me on this week\u2019s episode of SaaS Open Mic. We discuss what it takes to build a successful partnership program.<\/p>\n\n\n\n<p>Jenna has an impressive background in partnerships and payments from her time with Recurly, Spreedly, and as the founding VP of Sales at Braintree. This means she\u2019s no stranger to navigating relationships with payment giants like Stripe and the intricacies of how complex software works together.<\/p>\n\n\n\n<p>Our interview covers four main topics:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Partnerships from a revenue generation perspective<\/li>\n\n\n\n<li>Partnerships from a lead generation and brand perspective<\/li>\n\n\n\n<li>Where partnerships go wrong<\/li>\n\n\n\n<li>Resources for partnership strategy and inspiration<\/li>\n<\/ul>\n\n\n\n<p>Listen for golden soundbites like:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>You can also adopt a more proactive approach to partnerships \u2014 especially if there\u2019s a driving strategic need or project that requires partner support. For example, imagine your sales team wants to enter a new vertical. What partnerships, if any, are table stakes? Which can help you build credibility and pipeline?<\/p>\n<cite>Jenna Wyer, Recurly<\/cite><\/blockquote>\n\n\n\n<p>You can find the podcast recording <a href=\"https:\/\/saas-open-mic-by-chartmogul.simplecast.com\/episodes\/episode-38\">here<\/a> and in your favorite players. Don&#8217;t forget to like and subscribe.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler\"><div class=\"wp-block-embed__wrapper\">\n<simplecast-player shortlink=\"https:\/\/saas-open-mic-by-chartmogul.simplecast.com\/episodes\/episode-38\"><\/simplecast-player>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The concept of partnerships exists at most early stage startups, but often in an unstructured and unproductive format. Jenna Wyer, VP of Partnerships and Head of Payments at Recurly, joins me on this week\u2019s episode of SaaS Open Mic. We discuss what it takes to build a successful partnership program. Jenna has an impressive background &hellip;<\/p>\n","protected":false},"author":57,"featured_media":18091,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[1993,1992,66,118],"class_list":["post-18090","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gtm","tag-channel-sales","tag-partnerships","tag-podcast","tag-saas-open-mic"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Building a Successful SaaS Partnership Program with Recurly&#039;s Jenna Wyer | ChartMogul<\/title>\n<meta name=\"description\" content=\"The concept of partnerships exists at most early stage startups, but often in an unstructured and unproductive format. Jenna Wyer, VP of Partnerships and\" \/>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/chartmogul.com\/blog\/building-a-successful-saas-partnership-program\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Building a Successful SaaS Partnership Program with Recurly&#039;s Jenna Wyer | ChartMogul\" \/>\n<meta property=\"og:description\" content=\"The concept of partnerships exists at most early stage startups, but often in an unstructured and unproductive format. 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