{"id":20571,"date":"2023-06-16T11:11:24","date_gmt":"2023-06-16T09:11:24","guid":{"rendered":"https:\/\/chartmogul.com\/blog\/?p=20571"},"modified":"2025-09-04T16:44:29","modified_gmt":"2025-09-04T14:44:29","slug":"the-saas-event-strategy-for-in-person-events","status":"publish","type":"post","link":"https:\/\/chartmogul.com\/blog\/the-saas-event-strategy-for-in-person-events\/","title":{"rendered":"The SaaS Event Strategy For In-Person Events"},"content":{"rendered":"\n

Sponsoring events like SaaStr or SaaStock is one of the cornerstones and highlights of our in-person event strategy each year. Why? Our ideal customer profiles (ICPs) are SaaS companies. We know that our customers, partners, and prospects are going to be roaming the halls of conferences like these.<\/p>\n\n\n\n

However, the decision to sponsor a conference is not easy. A sponsorship is a huge time and financial investment. We consider carefully which events we could and should invest in.<\/p>\n\n\n\n

In this post, I\u2019ll share our approach to sponsoring in-person events in 2023, in particular, how we measure ROI and overall success of event sponsorships.<\/p>\n\n\n\n

Jump to the topic that interests you most:<\/p>\n\n\n\n

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  1. Are in-person events worth it? <\/a><\/li>\n\n\n\n
  2. LTV is key to calculating ROI of in-person conference sponsorships<\/a><\/li>\n\n\n\n
  3. Attract as many eyeballs as possible to your activities<\/a><\/li>\n\n\n\n
  4. Engagement is a measure of long-term success<\/a><\/li>\n<\/ol>\n\n\n\n

    Are in-person events worth it? <\/h2>\n\n\n\n

    We\u2019ve always been proponents of in-person events. We\u2019ve been attending and sponsoring key industry events since the inception of ChartMogul. There\u2019s a few reasons for that.<\/p>\n\n\n\n

    ChartMogul is a fully distributed team. We\u2019ve got offices in Toronto, Berlin and Seoul, but most of the company is working from home or in different coworking spaces all over the world. That means that we cherish every opportunity we get to meet in person as a team. <\/p>\n\n\n\n

    Businesses are built on meaningful relationships. Some of them can be started online, absolutely. But when you dig deeper, there\u2019s nothing better than developing relationships in person. <\/p>\n\n\n\n