{"id":20811,"date":"2023-09-15T12:13:50","date_gmt":"2023-09-15T10:13:50","guid":{"rendered":"https:\/\/chartmogul.com\/blog\/?p=20811"},"modified":"2024-08-06T10:48:33","modified_gmt":"2024-08-06T08:48:33","slug":"best-saas-blogs","status":"publish","type":"post","link":"https:\/\/chartmogul.com\/blog\/best-saas-blogs\/","title":{"rendered":"The best SaaS blog posts and resources library"},"content":{"rendered":"\n<p>For years we have been reading and hand-picking the best SaaS blog posts to share with 24K+ <a href=\"https:\/\/chartmogul.com\/resources\/saas-roundup\/\">SaaS Roundup<\/a> subscribers. In the process, we&#8217;ve selected the creme de la creme of all the content we&#8217;ve shared in the Roundup. <\/p>\n\n\n\n<p>Subscriber or not, anyone who wants to increase their SaaS knowledge will benefit by reading the curated posts below. These materials will take you from the basics <a href=\"#101\">SaaS Metrics \u2014 101<\/a> to more advanced topics like <a href=\"#gtm\">Go-To-Market<\/a> and <a href=\"#plg\">Product-Led Growth (PLG)<\/a>. Feel free to jump into whichever sections suite your knowledge and experience\u2014this is a library for everyone. <\/p>\n\n\n\n<p><strong>The library encompasses hours and hours of reading, listening, and viewing material. Please, use it as a reference tool and don&#8217;t try to get it all in one sitting! <\/strong><\/p>\n\n\n\n<p>ps. Keep an eye out as we will be making regular updates.<\/p>\n\n\n\n<p>Use this index to quickly navigate sections:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#101\">SaaS Metrics \u2014 101<\/a><\/li>\n\n\n\n<li><a href=\"#201\">SaaS Metrics \u2014 201<\/a><\/li>\n\n\n\n<li><a href=\"#fpa\">Financial Planning &amp; Analysis&nbsp;(FP&amp;A)<\/a><\/li>\n\n\n\n<li><a href=\"#IR\">Investor Reporting<\/a><\/li>\n\n\n\n<li><a href=\"#fund\">Fundraising<\/a><\/li>\n\n\n\n<li><a href=\"#strat\">Strategy Development<\/a><\/li>\n\n\n\n<li><a href=\"#gtm\">Go-To-Market<\/a><\/li>\n\n\n\n<li><a href=\"#mds\">Modern Data Stack<\/a><\/li>\n\n\n\n<li><a href=\"#cs\">Customer Success and Onboarding<\/a><\/li>\n\n\n\n<li><a href=\"#sales\">Sales<\/a><\/li>\n\n\n\n<li><a href=\"#plg\">Product-Led Growth (PLG)<\/a><\/li>\n\n\n\n<li><a href=\"#prod\">Product<\/a><\/li>\n\n\n\n<li><a href=\"#price\">Pricing<\/a><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"101\">SaaS Metrics \u2014 101<\/h2>\n\n\n\n<p>The terms and metrics used to describe SaaS business performance can often get confusing. Here is a comprehensive list of SaaS blogs that goes through the most common metrics and terms.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/sacks.substack.com\/p\/the-saas-metrics-that-matter?utm_source=SaaS+Roundup+by+ChartMogul&amp;utm_campaign=17c2357c8a-SaaS_Roundup_351&amp;utm_medium=email&amp;utm_term=0_985dd3c6ea-17c2357c8a-\">The SaaS Metrics That Matter<\/a> <\/h3>\n\n\n\n<p>by David Sacks, Ethan Ruby<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>One of the best features of SaaS businesses is how easy they are to measure. Only a handful of metrics really matter. <\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-2.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"842\" src=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-2-1024x842.png\" alt=\"\" class=\"wp-image-20878\" srcset=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-2-1024x842.png 1024w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-2-300x247.png 300w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-2-720x592.png 720w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-2.png 1376w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-2-300x247@2x.png 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/sacks.substack.com\/p\/the-saas-metrics-that-matter?utm_source=SaaS+Roundup+by+ChartMogul&amp;utm_campaign=17c2357c8a-SaaS_Roundup_351&amp;utm_medium=email&amp;utm_term=0_985dd3c6ea-17c2357c8a-\">Source<\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/a16z.com\/2015\/08\/21\/16-metrics\/?utm_source=SaaS+Roundup+by+ChartMogul&amp;utm_campaign=f3885e0ab8-SaaS_Roundup_345&amp;utm_medium=email&amp;utm_term=0_985dd3c6ea-f3885e0ab8-\">16 Startup Metrics<\/a>&nbsp; <\/h3>\n\n\n\n<p>by Jeff Jordan, Anu Hariharan, Frank Chen, and Preethi Kasireddy, a16z<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>We have the privilege of meeting with thousands of entrepreneurs every year, and in the course of those discussions are presented with all kinds of numbers, measures, and metrics that illustrate the promise and health of a particular company.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.youtube.com\/watch?v=RoFzvfP4NEE\">5 Core Startup Metrics<\/a> <\/h3>\n\n\n\n<p>by NFX<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<p class=\"video-container\"><youtube-video videoid=\"RoFzvfP4NEE\"><\/youtube-video><\/p>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"http:\/\/email.chartmogul.com\/e\/c\/eyJlIjoxMjU0MTIsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3d3dy5pY29uaXFjYXBpdGFsLmNvbS9ncm93dGgvaW5zaWdodHMvdGhlLXNhYXMtZ2xvc3NhcnkiLCJ0IjoxNjgwMTc3ODUyfQ\/fc74adb82e97bfa2b34d2db2ae62d8366f29f5203c67a77c013aa7f27a9f48f3\">The SaaS Glossary: A Guide to Understanding Key SaaS Metrics<\/a> <\/h3>\n\n\n\n<p>by Vivian Guo, Iconiq Capital<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>One of the best ways to measure the health of your business is to look at what happened with new customers (new logo ARR), your install base (expansion, churn rate), and the sum of all the above (net new ARR) on both a quarterly and annual basis.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.mostlymetrics.com\/p\/the-top-metrics-for-vertical-saas\">The Top Metrics for Vertical SaaS Companies<\/a> <\/h3>\n\n\n\n<p>by CJ Gustafson, Mostly Metrics<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>You can\u2019t be everything to everyone. I\u2019ve tried &#8211; just ask my in laws.<\/p>\n\n\n\n<p>In all seriousness though, that\u2019s kinda what Horizontal SaaS promises (or tries) to be. You can think of Horizontal SaaS as broad-based tech that is industry agnostic; a sales person at a Cybersecurity company can use HubSpot the same way a sales person at a Health Supplements company might use it. It literally tries to make all industries happy.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.youtube.com\/watch?v=5RR6M_d6eKc\">The SaaS Business Model &amp; Metrics: Understand the Key Drivers for Success<\/a> <\/h3>\n\n\n\n<p>by David Skok, Matrix Partners<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<p class=\"video-container\"><youtube-video videoid=\"5RR6M_d6eKc\"><\/youtube-video><\/p>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"201\"><strong>SaaS Metrics \u2014 201<\/strong><\/h2>\n\n\n\n<p>A slightly deeper dive into SaaS industry metrics. You might want to review the 101 section above before diving in. But if you&#8217;re in the know\u2014jump in!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/saasiest.com\/5-reasons-i-hate-the-rule-of-40\/?utm_source=SaaS+Roundup+by+ChartMogul&amp;utm_campaign=041e7e8f06-SaaS_Roundup_348&amp;utm_medium=email&amp;utm_term=0_985dd3c6ea-041e7e8f06-562078036\">5 Reasons I Hate the Rule of 40<\/a> <\/h3>\n\n\n\n<p>by Mikael Johnsson, SaaS Nordic<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>While not necessarily completely useless, I would strongly argue that R40 is a metric applicable to the world of PE and public markets investing and is not a good metric for assessing the quality of venture-stage companies.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/blog.asmartbear.com\/important-saas-metric.html\">No Wait, of Course That Is the Single Most Important SaaS Metric<\/a> <\/h3>\n\n\n\n<p>by Jason Cohen, A Smart Bear<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>The purpose of a metric is to be a tool in service of your goals, timeline, size, circumstance, even philosophy, not as a master you are thoughtlessly obligated to obey.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/dataanalysis.substack.com\/p\/saas-metrics-reporting-a-peek-behind?utm_source=SaaS+Roundup+by+ChartMogul&amp;utm_campaign=d6c70634a7-SaaS_Roundup_349&amp;utm_medium=email&amp;utm_term=0_985dd3c6ea-d6c70634a7-\">SaaS Metrics Reporting: A Peek Behind The Curtain<\/a> <\/h3>\n\n\n\n<p>by Olga Berezovsky<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>I\u2019ll walk you behind the curtain of reporting to illustrate&nbsp; how both easy and challenging it can be to create a true story of the business&#8217;s health and growth.&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-3.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"416\" src=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-3-1024x416.png\" alt=\"\" class=\"wp-image-20879\" srcset=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-3-1024x416.png 1024w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-3-300x122.png 300w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-3-720x292.png 720w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-3.png 1456w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-3-300x122@2x.png 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/dataanalysis.substack.com\/p\/saas-metrics-reporting-a-peek-behind\">Source<\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/youtu.be\/mFQ03tknhg8?si=HGtg1uzIjsmnDMW9\">From Mice to Whales \u2013 5 Ways to Build a $100 Million SaaS Company<\/a> <\/h3>\n\n\n\n<p>by Christoph Janz, Point Nine Capital&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<p class=\"video-container\"><youtube-video videoid=\"mFQ03tknhg8\"><\/youtube-video><\/p>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.growthunhinged.com\/p\/your-guide-to-saas-product-metrics\">Your Guide to SaaS Product Metrics<\/a> <\/h3>\n\n\n\n<p>by Kyle Poyar, OpenView Partners<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li><strong>How do you compare?<\/strong>&nbsp;Benchmarks across the PLG user journey<\/li>\n\n\n\n<li><strong>The hardest part of PLG might actually be\u2026 marketing?!<\/strong><\/li>\n\n\n\n<li><strong>Forget about Threads.<\/strong>&nbsp;What\u2019s your TikTok strategy?<\/li>\n\n\n\n<li><strong>Reverse trials:<\/strong>&nbsp;We\u2019re talking about them more than we\u2019re doing them<\/li>\n\n\n\n<li><strong>Activation:<\/strong>&nbsp;One of the most misunderstood metrics in SaaS<\/li>\n<\/ul>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/medium.com\/point-nine-news\/the-p9-guide-to-cohort-analysis-in-saas-v0-9-63ce366ab427\">The P9 Guide to Cohort Analysis<\/a> <\/h3>\n\n\n\n<p>by Christoph Janz, Point Nine Capital<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8230;everyone is now aware of cohort analyses, and every major web, product, or revenue analytics product offers features for cohort analysis, it still requires time to fully comprehend everything you need to know about cohort analyses and, perhaps more importantly, to utilize them to obtain real, actionable insights.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-4.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"331\" src=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-4-1024x331.png\" alt=\"\" class=\"wp-image-20880\" srcset=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-4-1024x331.png 1024w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-4-300x97.png 300w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-4-720x233.png 720w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-4.png 1100w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-4-300x97@2x.png 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/medium.com\/point-nine-news\/the-p9-guide-to-cohort-analysis-in-saas-v0-9-63ce366ab427\">Source<\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/openviewpartners.com\/blog\/saas-metrics-2-0-the-case-for-next-era-metrics-playbook\/\">SaaS Metrics 2.0: The Case For Next Era Metrics Playbook<\/a> <\/h3>\n\n\n\n<p>by Kyle Poyar, OpenView Partners<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Here\u2019s the thing: the traditional SaaS metrics playbook can be extremely misleading when it comes to managing a PLG, vertical SaaS, or usage-based software business. (AKA, it\u2019s misleading for the majority of new software businesses being founded today.)<\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"fpa\"><strong>SaaS Financial Planning &amp; Analysis<\/strong>&nbsp;(FP&amp;A)<\/h2>\n\n\n\n<p>Financial planning and analysis is a multi-faceted subject that can make or break a SaaS business. We&#8217;ve gathered several blog posts on the topic. Happy reading!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.onlycfo.io\/p\/how-to-trick-investors-and-vcs?r=q9cha&amp;utm_campaign=post&amp;utm_medium=web\">How To Trick Investors &amp; VCs<\/a> <\/h3>\n\n\n\n<p>by Only CFO<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>The purpose of this post is not to educate you on how to commit\/detect fraud, but to help you understand some of the accounting\/finance nuances that might deceive investors.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.mostlymetrics.com\/p\/how-cfos-think-about-software-spend\">How CFOs Think About Software Spend<\/a> <\/h3>\n\n\n\n<p>by CJ Gustafson, Mostly Metrics<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>What I can attest to is that there\u2019s a business case behind why we need each tool, supported by an executive who is directly accountable for results. We trust leaders to make decisions on what tools they need to get the most out of their teams.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.thesaascfo.com\/deferred-revenue-saas\/?utm_source=SaaS+Roundup+by+ChartMogul&amp;utm_campaign=826a10955d-SaaS_Roundup_340&amp;utm_medium=email&amp;utm_term=0_985dd3c6ea-826a10955d-\">Guide to SaaS Revenue Recognition and Deferred Revenue in SaaS<\/a> <\/h3>\n\n\n\n<p>by Ben Murray, The SaaS CFO<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>SaaS revenue recognition is an ongoing priority for SaaS accounting teams. Software subscriptions are the life of every SaaS business and must be accounted for properly in your general ledger.<\/p>\n\n\n\n<p>However, most SaaS companies I have spoken with are incorrectly recording their most important revenue stream. That is SaaS subscription revenue and the corresponding deferred revenue balance.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-5.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"169\" src=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-5.png\" alt=\"\" class=\"wp-image-20881\" srcset=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-5.png 1024w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-5-300x50.png 300w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-5-720x119.png 720w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-5-300x50@2x.png 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.thesaascfo.com\/deferred-revenue-saas\">Source<\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/openviewpartners.com\/blog\/from-10m-to-100m-arr-five-cfo-learnings\/\">From $10M to $100M+ ARR: Five CFO Learnings<\/a><\/h3>\n\n\n\n<p>by Mark Khavkin, Pantheon<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>I joined Pantheon, the leading SaaS website operations (WebOps) platform, in early 2017 as the company demonstrated its product-market fit (PMF). With the benefit of hindsight, below are my five key lessons that I hope could help someone scale the next SaaS unicorn (I have a lot more to learn myself):<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.onlycfo.io\/p\/how-to-read-income-statements-software?r=q9cha&amp;utm_campaign=post&amp;utm_medium=web\">How to Read Income Statements &#8211; Software Edition<\/a> <\/h3>\n\n\n\n<p>by OnlyCFO&#8217;s Software World<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Every investor, company leader, and aspiring leader should understand how to read an income statement (aka profit &amp; loss or P&amp;L). The income statement is a window into the performance of a company over a specific period of time by reporting on a company\u2019s revenue and expenses.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.bvp.com\/atlas\/forecasting-101\/\">SaaS Forecasting 101<\/a> <\/h3>\n\n\n\n<p>by Bessemer Venture Partners<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Whether you\u2019re thinking about expanding into a new geography, launching a new product line, or trying to ensure you\u2019re on track toward your&nbsp;<a href=\"https:\/\/www.bvp.com\/atlas\/how-cfos-build-a-just-right-budget\">profit target<\/a>, forecasting the next month, quarter, and year can make new terrain can make an unknown horizon feel more certain.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-6.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-6-1024x576.png\" alt=\"\" class=\"wp-image-20882\" srcset=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-6-1024x576.png 1024w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-6-300x169.png 300w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-6-1536x864.png 1536w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-6-720x405.png 720w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-6.png 1600w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-6-300x169@2x.png 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.bvp.com\/atlas\/forecasting-101\/\">Source<\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.bvp.com\/atlas\/how-to-hire-a-cfo-and-build-a-finance-team\/\">How to Hire a CFO and Build a Finance Team<\/a> <\/h3>\n\n\n\n<p>by Bessemer Venture Partners<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>No startup founder achieves success and growth alone\u2014finance leaders play a mission-critical role in laying the infrastructure for a startup&#8217;s growth trajectory and help businesses weather all economic climates. <\/p>\n\n\n\n<p>Seasoned chief financial officers (CFOs) help a business ramp toward IPO, optimize treasury management, and even navigate major external crises, as we&#8217;ve seen with recent collapse of Silicon Valley Bank. But it&#8217;s not always clear when and how to find the right finance leader.&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"IR\"><strong><strong><strong>SaaS Business Investor Reporting<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Investor reporting is especially important for SaaS founders. The blog posts below lay out the fundamentals for making financial presentations within the SaaS industry.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/sacks.substack.com\/p\/the-saas-board-meeting\">The SaaS Board Meeting<\/a> <\/h3>\n\n\n\n<p>by David Sacks, Craft Ventures<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Soon after a startup raises its Series A round, it begins to have board meetings for the first time, and I\u2019m often asked what the agenda and format should be. This post describes my recommendations for SaaS board meetings. <\/p>\n\n\n\n<p>To make things easier, you can use this&nbsp;<a href=\"https:\/\/quaestor.com\/board-deck\/david-sacks-saas-board-deck\/\">board deck template<\/a>&nbsp;that my team and I developed with&nbsp;<a href=\"https:\/\/quaestor.com\/\">Quaestor<\/a>.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-7.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"484\" src=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-7-1024x484.png\" alt=\"\" class=\"wp-image-20883\" srcset=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-7-1024x484.png 1024w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-7-300x142.png 300w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-7-720x340.png 720w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-7.png 1456w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-7-300x142@2x.png 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/sacks.substack.com\/p\/the-saas-board-meeting\">Source<\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.battery.com\/blog\/the-five-must-have-board-slides\/\">The Five Must-Have Board Slides for Sales\/Revenue Leaders<\/a> <\/h3>\n\n\n\n<p>by Bill Binch, Battery Ventures<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>As a revenue leader at large and small technology companies, I\u2019ve spent the last 15 years of my career attending a LOT of quarterly board meetings. These meetings\u2014once-a-quarter events that take countless hours to prepare for\u2014can create a lot of stress.&nbsp; <\/p>\n\n\n\n<p>The prep and the practice can be draining and, more importantly, distracting from your daily grind. This is all necessary because the board meeting is such a high-stakes event. As a wise mentor once told me, no one ever gets a promotion from a board meeting\u2014but people sure do get fired afterwards.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/kellblog.com\/2022\/11\/23\/how-to-present-an-operating-plan-to-your-board\/?utm_source=SaaS+Roundup+by+ChartMogul&amp;utm_campaign=f3885e0ab8-SaaS_Roundup_345&amp;utm_medium=email&amp;utm_term=0_985dd3c6ea-f3885e0ab8-\">How to Present an Operating Plan to your Board<\/a> <\/h3>\n\n\n\n<p>by Dave Kellogg<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Finance types on the board might view these as simple canapes served before the meal.&nbsp; I view them as critical strategic context.&nbsp; <\/p>\n\n\n\n<p>But, either way, the one thing on which everyone can agree is that the numbers are always the main course. Thus, in this post, I\u2019m going to focus on how to best present the numbers in an annual operating plan.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.nfx.com\/post\/investor-updates-tough-times\">Investor Updates in Tough Times: A Guide for Founders<\/a><\/h3>\n\n\n\n<p> by NFX Team<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Your communication style, especially during challenging times, says a lot about what kind of leader you are out on the battlefield \u2013 and your investor updates will be a leading indicator of your success.<\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"fund\"><strong>SaaS Fundraising<\/strong><\/h2>\n\n\n\n<p>For most SaaS startups fundraising is a crucial step for accelerating growth. Here is a collection of the best SaaS blogs covering SaaS company fundraising.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/medium.com\/point-nine-news\/deconstructing-vcs-decision-making-frameworks-70fa12058145\">Deconstructing VCs\u2019 Decision Making Frameworks<\/a> <\/h3>\n\n\n\n<p>by Louis Coppey, Point Nine<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Most of our daily job as VCs consists of identifying these uncertainties and spending time on trying to build a strong enough conviction on what the distribution of outcomes might look like. Why? Because this drives investment decisions.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-8.png\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"405\" src=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-8.png\" alt=\"\" class=\"wp-image-20884\" srcset=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-8.png 720w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-8-300x169.png 300w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-8-300x169@2x.png 600w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/medium.com\/point-nine-news\/deconstructing-vcs-decision-making-frameworks-70fa12058145\">Source<\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.speedinvest.com\/blog\/annual-recurring-revenue-a-new-framework-to-assess-quality-of-revenue\">A Framework and Benchmarks To Assess Revenue Quality<\/a> <\/h3>\n\n\n\n<p>by Frederik Hagenauer, Speedinvest<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>The following is supposed to be a quick outline of factors that a VC may look at to assess your traction. It\u2019s also helpful to understand internally for steering your company. <\/p>\n\n\n\n<p>Please be aware that there is a trade-off. The more quantitative a measure is, the more comparable it is. At the same time, the more likely it is that a quantitative measure will overlook something in the aggregate.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.mostlymetrics.com\/p\/how-much-dilution-is-normal?utm_source=SaaS+Roundup+by+ChartMogul&amp;utm_campaign=ba927cc783-SaaS_Roundup_350&amp;utm_medium=email&amp;utm_term=0_985dd3c6ea-ba927cc783-\">How Much Dilution Is \u201cNormal\u201d?<\/a> <\/h3>\n\n\n\n<p>by CJ Gustafson, Mostly Metrics<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Dilution is one of the most misunderstood concepts in startup land. But many employees are afraid to ask for a simple explanation.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.stage2.capital\/blog\/how-to-raise-venture-capital-with-poor-customer-retention\">How to Raise Venture Capital with Poor Customer Retention<\/a> <\/h3>\n\n\n\n<p>by Mark Roberge, Stage 2 Capital<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>However, if a startup\u2019s customer retention is off the mark, even significantly, they can still position the company as an attractive investment. This article outlines the strategy, execution details, and resulting investor narrative needed to do so.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-9.png\"><img loading=\"lazy\" decoding=\"async\" width=\"786\" height=\"166\" src=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-9.png\" alt=\"\" class=\"wp-image-20885\" srcset=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-9.png 786w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-9-300x63.png 300w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-9-720x152.png 720w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-9-300x63@2x.png 600w\" sizes=\"auto, (max-width: 786px) 100vw, 786px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.stage2.capital\/blog\/how-to-raise-venture-capital-with-poor-customer-retention\">Source<\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.antler.co\/blog\/ability-to-raise-cheat-sheet-a-guide-for-founders-on-how-much-to-raise-in-their-first-round\">How Much to Raise in Your First Round?<\/a> <\/h3>\n\n\n\n<p>by Alan Poensgen, Antler VC<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Since we are usually the very first investors, we discuss this a lot with our founders. So, I have come up with a simplified framework to give some directional guidance. <\/p>\n\n\n\n<p>The framework is most certainly not scientific and you will find exceptions all over the place, but I believe it is directionally right for the Berlin Ecosystem in 2023. So let\u2019s dig into it.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/review.firstround.com\/how-to-sell-your-startup-the-complete-guide-to-running-an-manda-process-as-a-founder\">How to Sell Your Startup: The Complete Guide to Running an M&amp;A Process as a Founder<\/a><\/h3>\n\n\n\n<p>by First Round Capital<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>In this exclusive interview, Debow opens up his playbook for running an M&amp;A process at a startup. Debow covers tactics founders can use to settle on the right price for their startup, concrete tips for building sturdy business relationships and analyzes the psychology of a buyer at a larger company.&nbsp;&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"strat\"><strong>SaaS Strategy Development<\/strong><\/h2>\n\n\n\n<p>SaaS entrepreneurs know the importance of nailing down a business strategy, but also staying agile when the time calls. These blogs cover many important aspects of strategy development in the SaaS industry.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"http:\/\/email.chartmogul.com\/e\/c\/eyJlIjoxMjU0MTIsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL25hbmR1LnN1YnN0YWNrLmNvbS9wL21vZGVybi1zb2Z0d2FyZS1tb2F0cyIsInQiOjE2ODAxNzc4NTJ9\/4c8c2215767b0199e3a87a8201a9c1c7b5563134885cfcdc47dca44fd173c649\">Modern Software Moats: 7 Powers and Defensibility in the Software Era<\/a> <\/h3>\n\n\n\n<p>by Nandu Anilal<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>For the unindoctrinated, Hamilton\u2019s book describes the 7 ways in which a business can create durable competitive positions over time. While these principles are generalized, the examples lean heavily towards consumer (social networks, marketplaces, goods) or mature, static industries (airlines, railroads). <\/p>\n\n\n\n<p>The purpose of this piece of writing is to extend the 7 Powers framework to examples from modern b2b and software-centric businesses.&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/blog.eladgil.com\/p\/defensibility-and-competition\">Defensibility, Competition &amp; Moats in SaaS<\/a> <\/h3>\n\n\n\n<p>by Elad Gil<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>In this post I argue most SaaS software starts off default non-defensible (hence all the HackerNews&nbsp;<a href=\"https:\/\/news.ycombinator.com\/item?id=9224\">posts<\/a>&nbsp;&amp; Reddit threads saying as much), and tend to build a moat over time. In parallel this post delves into different forms of moats as well as competition more generally.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.saastr.com\/how-to-figure-out-your-competitors-revenues-in-about-70-seconds\/?utm_source=SaaS+Roundup+by+ChartMogul&amp;utm_campaign=ba927cc783-SaaS_Roundup_350&amp;utm_medium=email&amp;utm_term=0_985dd3c6ea-ba927cc783-\">How to Figure Out Your Competitors\u2019 Revenues in About 70 Seconds<\/a> <\/h3>\n\n\n\n<p>by Jason Lemkin, SaaStr<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>A friend of mine who heads business intelligence at a public web company taught me a little hack that does seem to work pretty well to figure out the revenues of any pre-public SaaS\/web services company.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-10.png\"><img loading=\"lazy\" decoding=\"async\" width=\"561\" height=\"282\" src=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-10.png\" alt=\"\" class=\"wp-image-20886\" srcset=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-10.png 561w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-10-300x151.png 300w\" sizes=\"auto, (max-width: 561px) 100vw, 561px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.saastr.com\/how-to-figure-out-your-competitors-revenues-in-about-70-seconds\/\">Source<\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"http:\/\/email.chartmogul.com\/e\/c\/eyJlIjoxMjU0MTIsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL2V2ZXJ5LnRvL3AvaG93LXRvLWJ1aWxkLWEtc3VjY2Vzc2Z1bC1jb25zdW1lci1zdWJzY3JpcHRpb24tYnVzaW5lc3M_cmVmPXNhYXMtcm91bmR1cC1ieS1jaGFydG1vZ3VsXHUwMDI2dXRtX2NhbXBhaWduPVNhYVMrUm91bmR1cCslMjMzNzdcdTAwMjZ1dG1fbWVkaXVtPWVtYWlsXHUwMDI2dXRtX3NvdXJjZT1jdXN0b21lcmlvIiwidCI6MTY5NDQ1MzExMn0\/88e15fbdfb5da52fe9042bf47f11cd6b9dc30141f3758bb09992966839da6c13\">How to Build a Successful Consumer Subscription Business<\/a><\/h3>\n\n\n\n<p>by Casey Winters<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>I was the chief product officer at Eventbrite, a business that launched its first B2B subscription product a couple years ago. I\u2019m also a board member of&nbsp;<a href=\"https:\/\/beek.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">Beek<\/a>, a B2C subscription audiobook company, and I\u2019ve advised many companies across both models. <\/p>\n\n\n\n<p>So I\u2019ve had to confront their differences many times firsthand. I\u2019ll dig into the reasons for the disparity in their performance, and then explain how to produce superior returns in the consumer subscription category.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"http:\/\/email.chartmogul.com\/e\/c\/eyJlIjoxMjU0MTIsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL2RyaXZlLmdvb2dsZS5jb20vZmlsZS9kLzFWTVgzNTU4Q0F3d05ZVVZlNkYySm5yVnRGLWlNZ21CRS92aWV3P3V0bV9jYW1wYWlnbj1TYWFTK1JvdW5kdXArJTIzMzc0XHUwMDI2dXRtX21lZGl1bT1lbWFpbFx1MDAyNnV0bV9zb3VyY2U9Y3VzdG9tZXJpbyIsInQiOjE2OTQ0NTMyODZ9\/36718cf9a1492a97d4741c8dd3ee4f7592a0e69a58e00f25cd5c4105da2eb7f1\">HubSpot Case Study by Meritech Capital<\/a><\/h3>\n\n\n\n<p>by Meritech<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Almost 10 years later, HubSpot is a $1.9B ARR business (40% revenue CAGR since IPO) with a $21.5B market cap that has executed on a multi-product strategy to become a true platform with almost 170,000 customers.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"http:\/\/email.chartmogul.com\/e\/c\/eyJlbWFpbF9pZCI6ImRnVGswd2NEQUxHZ0JiQ2dCUUdHNzM3VVRvQW94aktNbV9zd2taOD0iLCJocmVmIjoiaHR0cHM6Ly95b3V0dS5iZS85c210Wkl4TFR3WSIsImludGVybmFsIjoiZTRkMzA3MDJkMGNiMDFiMWEwMDUiLCJsaW5rX2lkIjo4MH0\/8b78ffd22402cb55f92d2153ee3006b527aa5f2859d3626da969ee1ba8e7dbfd\">8 Initiatives To Increase Efficiency in an Economic Downturn<\/a> <\/h3>\n\n\n\n<p>by Michael Robinson, Craft Ventures<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<p class=\"video-container\"><youtube-video videoid=\"9smtZIxLTwY\"><\/youtube-video><\/p>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"http:\/\/email.chartmogul.com\/e\/c\/eyJlIjoxMjU0MTIsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3d3dy5tb3N0bHltZXRyaWNzLmNvbS9wL2EtdG90YWwtYWRkcmVzc2FibGUtbWFya2V0LW1hc3RlcmNsYXNzLz9yZWY9c2Fhcy1yb3VuZHVwLWJ5LWNoYXJ0bW9ndWxcdTAwMjZ1dG1fY2FtcGFpZ249U2FhUytSb3VuZHVwKyUyMzM3MVx1MDAyNnV0bV9tZWRpdW09ZW1haWxcdTAwMjZ1dG1fc291cmNlPWN1c3RvbWVyaW8iLCJ0IjoxNjk0NDUzNTg4fQ\/dddb4594b8909177cfee51b9797ff973cffbec929b693635b77db204f0bde50a\">A Total Addressable Market (TAM) Masterclass<\/a><\/h3>\n\n\n\n<p>Interviewing Sebastian Duesterhoeft, Partner at Lightspeed Venture Partners<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Total Addressable Market&nbsp;is something you can\u2019t unsee once you see it. It changes the way you assess the world around you. To the chagrin of my wife, I can\u2019t visit a bakery without doing the back-of-the-envelope TAM on blueberry muffin sales in the greater Boston area.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"http:\/\/email.chartmogul.com\/e\/c\/eyJlIjoxMjU0MTIsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3BtYXJjaGl2ZS5jb20vZ3VpZGVfdG9fc3RhcnR1cHNfcGFydDQuaHRtbD91dG1fY2FtcGFpZ249U2FhUytSb3VuZHVwKyUyMzM2Mlx1MDAyNnV0bV9tZWRpdW09ZW1haWxcdTAwMjZ1dG1fc291cmNlPWN1c3RvbWVyaW8iLCJ0IjoxNjk0NDU0MTMwfQ\/1d4e0ad40102b07d7545cafbb637d16052ba8e0db9b3805d92dcb6ae58ad4c15\">The Only Thing That Matters for a New Startup<\/a><\/h3>\n\n\n\n<p>by Marc Andreessen<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>And so you start to wonder\u2014what correlates the most to success\u2014team, product, or market? Or, more bluntly, what causes success? And, for those of us who are students of startup failure\u2014what\u2019s most dangerous: a bad team, a weak product, or a poor market?<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"http:\/\/email.chartmogul.com\/e\/c\/eyJlIjoxMjU0MTIsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3d3dy5ncm93dGh1bmhpbmdlZC5jb20vcC93aG8tb3ducy1ncm93dGgtaXRzLWNvbXBsaWNhdGVkP3JlZj1zYWFzLXJvdW5kdXAtYnktY2hhcnRtb2d1bFx1MDAyNnV0bV9jYW1wYWlnbj1TYWFTK1JvdW5kdXArJTIzMzgzXHUwMDI2dXRtX21lZGl1bT1lbWFpbFx1MDAyNnV0bV9zb3VyY2U9Y3VzdG9tZXJpbyIsInQiOjE2OTQ0NTI3NTB9\/dc75584eef68a0fd6c69fee32d32133fa46e18b48b36845145425ca92a322267\">Who Owns \u201cGrowth\u201d? It\u2019s Complicated<\/a><\/h3>\n\n\n\n<p>by Kyle Polar<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Rather than simply opine, I wanted to investigate what the data had to say. I combed through the OpenView and Pendo Product Benchmarks report, which featured survey data from 1,000+ companies ranging from pre-revenue to $50M+ ARR.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-11.png\"><img loading=\"lazy\" decoding=\"async\" width=\"877\" height=\"687\" src=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-11.png\" alt=\"\" class=\"wp-image-20887\" srcset=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-11.png 877w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-11-300x235.png 300w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-11-720x564.png 720w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-11-300x235@2x.png 600w\" sizes=\"auto, (max-width: 877px) 100vw, 877px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.growthunhinged.com\/p\/who-owns-growth-its-complicated?ref=saas-roundup-by-chartmogul&amp;utm_campaign=SaaS+Roundup+%23383&amp;utm_medium=email&amp;utm_source=customerio\">Source<\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"http:\/\/email.chartmogul.com\/e\/c\/eyJlIjoxMjU0MTIsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3d3dy5pbmRleHZlbnR1cmVzLmNvbS91cy1leHBhbnNpb24vP3JlZj1zYWFzLXJvdW5kdXAtYnktY2hhcnRtb2d1bFx1MDAyNnV0bV9jYW1wYWlnbj1TYWFTK1JvdW5kdXArJTIzMzgyXHUwMDI2dXRtX21lZGl1bT1lbWFpbFx1MDAyNnV0bV9zb3VyY2U9Y3VzdG9tZXJpbyIsInQiOjE2OTQ0NTI4MTR9\/57b2f7fb335ef0fed0ab08673465a647b4d620ebad7e333c48e4a63c2b874233\">Expanding Your SaaS Business to the US<\/a><\/h3>\n\n\n\n<p>by Index Ventures<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Transforming into a global tech player by making it in the hyper-competitive US environment is a daunting challenge. This guide has been written to help you. <\/p>\n\n\n\n<p>We provide frameworks you can use to plan and execute the right combination of strategic, tactical and practical moves. We aim to help you understand what you need to do, when you need to do it, and how to do it, in order to win in the US.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"http:\/\/email.chartmogul.com\/e\/c\/eyJlIjoxMjU0MTIsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3d3dy5oZWxsZXJocy5jb20vcG9zdC93aHktc2Fhcy1pcy1saWtlLXdhbG1hcnQvP3JlZj1zYWFzLXJvdW5kdXAtYnktY2hhcnRtb2d1bFx1MDAyNnV0bV9jYW1wYWlnbj1TYWFTK1JvdW5kdXArJTIzMzc1XHUwMDI2dXRtX21lZGl1bT1lbWFpbFx1MDAyNnV0bV9zb3VyY2U9Y3VzdG9tZXJpbyIsInQiOjE2OTQ0NTMyMjJ9\/4b9b82eb2d995c22ad0d2fcd9f1d533a2f50d618e96a64c82bb77f881dcbcf71\">Why SaaS Is Like Walmart<\/a><\/h3>\n\n\n\n<p>by Heller House<\/p>\n\n\n\n<p>Listen to the episode or read the summary <a href=\"https:\/\/www.hellerhs.com\/post\/why-saas-is-like-walmart\">here<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"http:\/\/email.chartmogul.com\/e\/c\/eyJlIjoxMjU0MTIsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL2Jsb3Nzb21zdHJlZXR2ZW50dXJlcy5tZWRpdW0uY29tL2JlaW5nLWZpcnN0LXRvLW1hcmtldC1tZWFucy1ub3RoaW5nLTRhMWRjMzUzZGVkMC8_cmVmPXNhYXMtcm91bmR1cC1ieS1jaGFydG1vZ3VsXHUwMDI2dXRtX2NhbXBhaWduPVNhYVMrUm91bmR1cCslMjMzNzBcdTAwMjZ1dG1fbWVkaXVtPWVtYWlsXHUwMDI2dXRtX3NvdXJjZT1jdXN0b21lcmlvIiwidCI6MTY5NDQ1MzY0NX0\/6168c11a3377bd318fe29e2d96481697fccee8d2294854a754f7557650bafa7c\">Being First to Market Means Nothing<\/a><\/h3>\n\n\n\n<p>by Sammy Abdullah<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>There are countless examples of \u2018first to market\u2019 not being a sustainable competitive advantage. Comparing the 2018 public offering of Spotify to Pandora\u2019s original IPO in 2011 is a major example.<\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"fs\"><strong>SaaS Management<\/strong><\/h2>\n\n\n\n<p>Hear it firsthand from SaaS founders! Real-world accounts of wins, losses, and strategies in Saas business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"http:\/\/email.chartmogul.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\">100 Mistakes I\u2019ve Made Building a SaaS Company<\/a><\/h3>\n\n\n\n<p>by Anand Sanwal<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Some of you will vehemently disagree with the things I say.<br>And that\u2019s ok.<br>These are MY learnings.<br>These are not laws.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/docs.google.com\/document\/d\/18FiJbYn53fTtPmphfdCKT2TMWH-8Y2L-MLqDk-MFV4s\/?utm_source=SaaS+Roundup+by+ChartMogul&amp;utm_campaign=e480625c1e-EMAIL_CAMPAIGN_2022_11_17_12_44&amp;utm_medium=email&amp;utm_term=0_985dd3c6ea-e480625c1e-\">The Mochary Method Curriculum<\/a> <\/h3>\n\n\n\n<p>by Matt Mochary<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Top CEOs trust Mochary Method for the practical tools they need to be effective leaders, provide top-notch products and services to clients, and lead their industries.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"http:\/\/email.chartmogul.com\/e\/c\/eyJlIjoxMjU0MTIsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL21lZGl1bS5jb20vcG9pbnQtbmluZS1uZXdzL2hvdy1tdWNoLXNob3VsZC15b3UtcGF5LXlvdXJzZWxmLTk3ZGY4YjFhMjdlMD9yZWY9c2Fhcy1yb3VuZHVwLWJ5LWNoYXJ0bW9ndWxcdTAwMjZ1dG1fY2FtcGFpZ249U2FhUytSb3VuZHVwKyUyMzM3N1x1MDAyNnV0bV9tZWRpdW09ZW1haWxcdTAwMjZ1dG1fc291cmNlPWN1c3RvbWVyaW8iLCJ0IjoxNjk0NDUzMTEyfQ\/233eacef8b1ccf20a209532eaaf22db334406db8acee2674fee843e4a5055233\">How Much Should You Pay Yourself?<\/a><\/h3>\n\n\n\n<p>by Christoph Janz<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Several years ago, I did a bit of research into founder compensation and created a simple model that calculates what a typical founder salary might look like based on a few input factors. <\/p>\n\n\n\n<p>The post became surprisingly popular \u2014 not because it was based on particularly extensive benchmarking research (it wasn\u2019t) but because \u201cHow much should I pay myself?\u201d is a question that every founder needs to answer, and there had been little data or guidance available.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-22.png\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"531\" src=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-22.png\" alt=\"\" class=\"wp-image-20900\" srcset=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-22.png 640w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-22-300x249.png 300w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-22-300x249@2x.png 600w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/medium.com\/point-nine-news\/how-much-should-you-pay-yourself-97df8b1a27e0\">Source<\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"http:\/\/email.chartmogul.com\/e\/c\/eyJlIjoxMjU0MTIsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3d3dy5pbmRleHZlbnR1cmVzLmNvbS9yZXdhcmRpbmd0YWxlbnQvP3V0bV9jYW1wYWlnbj1TYWFTK1JvdW5kdXArJTIzMzgwXHUwMDI2dXRtX21lZGl1bT1lbWFpbFx1MDAyNnV0bV9zb3VyY2U9Y3VzdG9tZXJpbyIsInQiOjE2OTQ0NTI5MjN9\/d4353d9893bf7252a389efdbc7c9c1a65ff34a0bdaef32f78ff4fbc7c93b2615\">Stock Options 101: How to Reward and Compensate Employees?<\/a><\/h3>\n\n\n\n<p>by Index Ventures<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>A guide to stock options for European entrepreneurs<\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"gtm\"><strong>SaaS Go-To-Market<\/strong><\/h2>\n\n\n\n<p>These SaaS blogs address GTM strategies from many angles. From metrics to unit economics, check out the posts below to learn more about GTM.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.youtube.com\/watch?v=prLzBINL4tI\">Optimizing GTM for PLG<\/a> <\/h3>\n\n\n\n<p>by Mark Roberge, Stage 2 Capital<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<p class=\"video-container\"><youtube-video videoid=\"prLzBINL4tI\"><\/youtube-video><\/p>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.gtmf.oxx.vc\/\">Go-To-Market Fit Toolkit<\/a> <\/h3>\n\n\n\n<p>by Oxx.vc&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Perfecting GTMF means building a repeatable, scalable growth engine. It&#8217;s about creating a Go-To-Market (GTM) strategy that drives continuous growth. <\/p>\n\n\n\n<p>In 2022, we published our first version of this GTMF Toolkit, where the Oxx team and our network collected decades worth of B2B software and SaaS expertise and turned it into a guide. <\/p>\n\n\n\n<p>In the 2023 updated version of the toolkit, we go even further. We have doubled the length of the section on Go To Market Fit Accelerators, with a particular focus on further developing the chapters on positioning, pricing and marketing.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/open.spotify.com\/episode\/1z9qSM6379izZ99nJ65bso?nd=1\">Why Is It Important to Build for Go-to-Market Fit Before Scaling?<\/a> <\/h3>\n\n\n\n<p>by SaaS Nordic &amp; Mikael Johnsson<\/p>\n\n\n\n<p>Listen to the episode or read more <a href=\"https:\/\/saasiest.com\/mikael-johnsson-general-partner-oxx-ola-sars-ceo-soundtrack-your-brand-why-is-it-important-to-build-for-go-to-market-fit-before-scaling\/\">here<\/a>. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"http:\/\/email.chartmogul.com\/e\/c\/eyJlIjoxMjU0MTIsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3RyaWJlY2FwLmNvL3VuaXQtZWNvbm9taWNzLWFuZC10aGUtcHVyc3VpdC1vZi1zY2FsZS1pbnZhcmlhbmNlLyIsInQiOjE2ODAxNzc4NTJ9\/721a05f0c8d8fe6490de3d67a03da1039ef0d0fc8de1ef92fa2c462598f45d0a\">SaaS Unit Economics and The Pursuit of Scale Invariance<\/a> <\/h3>\n\n\n\n<p>by Tribe Capital<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>The concept of unit economics (UE) is quite often discussed amongst founders and investors in the early stage ecosystem. <\/p>\n\n\n\n<p>In this article we will present our approach to UE which goes hand in hand with our previously published quantitative approach to product-market fit (PMF) to form the backbone of how we think about evaluating businesses.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-13.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"394\" src=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-13-1024x394.png\" alt=\"\" class=\"wp-image-20891\" srcset=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-13-1024x394.png 1024w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-13-300x116.png 300w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-13-1536x591.png 1536w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-13-720x277.png 720w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-13.png 1600w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-13-300x116@2x.png 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/tribecap.co\/unit-economics-and-the-pursuit-of-scale-invariance\/\">Source<\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.stage2.capital\/blog\/the-four-drivers-of-a-successful-gtm-plan?utm_source=SaaS+Roundup+by+ChartMogul&amp;utm_campaign=0b64eddcf6-SaaS_Roundup_352&amp;utm_medium=email&amp;utm_term=0_985dd3c6ea-0b64eddcf6-\">The Four Drivers of a Successful GTM Plan<\/a> <\/h3>\n\n\n\n<p>by Mandy Cole, Stage 2 Capital<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Since it\u2019s the time of year when companies are finalizing annual revenue plans and rolling out quotas, comp changes and KPIs, I am sharing the four drivers you need to monitor to hit your plan this year AND a template you can use to summarize \/ get buy-in from your executive team.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"http:\/\/email.chartmogul.com\/e\/c\/eyJlIjoxMjU0MTIsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3d3dy5zdGFnZTIuY2FwaXRhbC9ibG9nL2x0dmNhYy1pcy1hLW1pc2xlYWRpbmctbWV0cmljLXRvLW1lYXN1cmUtcGVyZm9ybWFuY2UtaGVyZXMtd2hhdC10by10cmFjay1pbnN0ZWFkLz9yZWY9c2Fhcy1yb3VuZHVwLWJ5LWNoYXJ0bW9ndWxcdTAwMjZ1dG1fY2FtcGFpZ249U2FhUytSb3VuZHVwKyUyMzM2Nlx1MDAyNnV0bV9tZWRpdW09ZW1haWxcdTAwMjZ1dG1fc291cmNlPWN1c3RvbWVyaW8iLCJ0IjoxNjk0NDUzODk4fQ\/1d2c98c9fe13f6c32b55fed7f5dfb086b55a2801b4b705dba447353858ea2818\">LTV:CAC Is a Misleading Metric. Here\u2019s What to Track Instead<\/a><\/h3>\n\n\n\n<p>by Jay Po<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>How are you measuring sales efficiency and customer value?<\/p>\n\n\n\n<p>If you use LTV:CAC, you\u2019re not alone. When I speak with founders about tracking metrics, 90%+ of conversations include this as a north star measurement of success: \u201c4:1 LTV:CAC! We\u2019re doing well.\u201d<\/p>\n\n\n\n<p>But how can you be sure?<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"http:\/\/email.chartmogul.com\/e\/c\/eyJlIjoxMjU0MTIsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL2FuZHJld2NoZW4uY29tL2NvbnNlcnZhdGlvbi1vZi1pbnRlbnQvP3V0bV9jYW1wYWlnbj1zYWFzX3JvdW5kdXBfYnlfY2hhcnRtb2d1bFx1MDAyNnV0bV9tZWRpdW09ZW1haWxcdTAwMjZ1dG1fc291cmNlPWN1c3RvbWVyaW9cdTAwMjZ1dG1fY2FtcGFpZ249U2FhUytSb3VuZHVwKyUyMzM2NVx1MDAyNnV0bV9tZWRpdW09ZW1haWxcdTAwMjZ1dG1fc291cmNlPWN1c3RvbWVyaW8iLCJ0IjoxNjk0NDUzOTc3fQ\/6c57da6bf79136f737344a9f25da61563b184fd28fb1539588fa36909caef979\">The Hidden Reason Why A\/B Tests Aren\u2019t As Effective As They Look<\/a><\/h3>\n\n\n\n<p>by Andrew Chen<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>OK, this is an infuriating startup experience: You ship an experiment that\u2019s +10% in your conversion funnel. Then your revenue\/installs\/whatever goes up by +10% right?<\/p>\n\n\n\n<p>Wrong :(<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"http:\/\/email.chartmogul.com\/e\/c\/eyJlIjoxMjU0MTIsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3d3dy5zdGFnZTIuY2FwaXRhbC9ibG9nL3RoZS1zZWNyZXQtd2VhcG9uLXRvLWd0bS1zY2FsaW5nLWJvdHRvbXMtdXAtbW9kZWw_dXRtX2NhbXBhaWduPVNhYVMrUm91bmR1cCslMjMzNjNcdTAwMjZ1dG1fbWVkaXVtPWVtYWlsXHUwMDI2dXRtX3NvdXJjZT1jdXN0b21lcmlvIiwidCI6MTY5NDQ1NDA5N30\/91ff6ab1fc8539918e856d4ce9597512ba42d581dab90a80307c242a928fb1b0\">The Secret Weapon to GTM Scaling: Bottoms Up Model<\/a><\/h3>\n\n\n\n<p>by Mandy Cole<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Why do most startups fail?<\/p>\n\n\n\n<p>Sometimes it\u2019s a product or market issue, or sometimes it\u2019s an unforeseen circumstance like Covid-19. Still, 3 of the top 5 reasons involve go-to-market execution. <\/p>\n\n\n\n<p>You can\u2019t execute on anything without a plan, which is where the disconnect begins for a lot of companies.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/newsletter.mkt1.co\/p\/agencies?utm_source=SaaS+Roundup+by+ChartMogul&amp;utm_campaign=d6c70634a7-SaaS_Roundup_349&amp;utm_medium=email&amp;utm_term=0_985dd3c6ea-d6c70634a7-\">How &amp; When To Hire Marketing Agencies &amp; Contractors<\/a> <\/h3>\n\n\n\n<p>by Emily Kramer, MKT1<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Startups waste way too much money hiring contractors for all the wrong things, mismanaging agencies, placing blame on agencies when the issue is the startup\u2019s own strategy, and leaving contractors to fend for themselves. I\u2019ve even seen an early-stage startup use an agency to manage contractors, who then managed more contractors\u2014it sounds confusing because it is confusing.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-12.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"487\" src=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-12-1024x487.png\" alt=\"\" class=\"wp-image-20888\" srcset=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-12-1024x487.png 1024w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-12-300x143.png 300w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-12-720x342.png 720w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-12.png 1213w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-12-300x143@2x.png 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/newsletter.mkt1.co\/p\/agencies\">Source<\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/blog.hubspot.com\/the-hustle\/2022-business-data-recap\">Web Traffic, Conversion, and Deal Insights from 158k+ Companies<\/a> <\/h3>\n\n\n\n<p>by Sara Friedman, The Hustle<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><p>HubSpot aggregated data from 158k+ of its global customers across industries, and tracked the changes that took place in 2022 for web traffic, inbound leads, web conversion rates, and more to generate insights.\u00a0<\/p>To plan for 2023, it\u2019s important to first understand how businesses succeeded \u2014 or floundered \u2014 in the year before.<\/p>\n<\/blockquote>\n\n\n\n\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/mobiledevmemo.com\/retire-the-lifetime-customer-value-metric\/\">It\u2019s time to retire the LTV metric<\/a> <\/h3>\n\n\n\n<p>by Eric Benjamin Seufert<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>But the LTV metric is an anachronism on mobile. For one, no one thinks about monetization on the basis of some abstract \u201clifetime\u201d: in this second act of the mobile economy, users are sticky, products are enduring, and monetization streams are complex. <\/p>\n\n\n\n<p>The \u201cLTV paradigm\u201d really represents the first act of the mobile economy, when products could launch and gain traction with relatively modest budgets and users casually, frictionlessly flitted between them as fungible commodities.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/abovethecrowd.com\/2012\/09\/04\/the-dangerous-seduction-of-the-lifetime-value-ltv-formula\/\">The Dangerous Seduction of the Lifetime Value (LTV) Formula<\/a> <\/h3>\n\n\n\n<p>by Bill Gurley<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>The LTV formula, when used correctly, can be a good tactical tool for monitoring and comparing like-minded variable market programs, especially across channels. <\/p>\n\n\n\n<p>But like any model, its proper use is entirely dependent on the assumptions used in that model. Also, people who have a hidden agenda or who confuse a model with reality can misuse it. For many companies that subscribe to its wisdom, the formula slowly takes on more importance than it should.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-14.png\"><img loading=\"lazy\" decoding=\"async\" width=\"659\" height=\"188\" src=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-14.png\" alt=\"\" class=\"wp-image-20892\" srcset=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-14.png 659w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-14-300x86.png 300w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-14-300x86@2x.png 600w\" sizes=\"auto, (max-width: 659px) 100vw, 659px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/abovethecrowd.com\/2012\/09\/04\/the-dangerous-seduction-of-the-lifetime-value-ltv-formula\/\">Source<\/a><\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"mds\"><strong>Modern <strong>SaaS <\/strong>Data Stack<\/strong><\/h2>\n\n\n\n<p>Utilize the data you have at hand to make decisions moving forward. How can you build a &#8220;Modern Data Stack&#8221; and what does it even mean? Check out the SaaS blogs below:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/chartmogul.us9.list-manage.com\/track\/click?u=a4c2738e44c3a9e98f352fbf5&amp;id=cb0e3e1408&amp;e=b4ff010b16\">Understanding the Modern Data Stack<\/a> <\/h3>\n\n\n\n<p>by Tanay Jaipuria<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>This will be more of a 101\/102 type explainer than I typically write, but I hope that a portion of you enjoy it. In future posts over the coming month, I\u2019ll build on this and discuss the opportunities and implications of the move to the modern data stack.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-15.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-15-1024x577.png\" alt=\"\" class=\"wp-image-20893\" srcset=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-15-1024x577.png 1024w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-15-300x169.png 300w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-15-720x406.png 720w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-15.png 1342w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-15-300x169@2x.png 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/tanay.substack.com\/p\/understanding-the-modern-data-stack\">Source<\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"http:\/\/email.chartmogul.com\/e\/c\/eyJlbWFpbF9pZCI6ImRnVGswd2NEQUtGOG9Id0JocWRscS1YNnNsSzh4WDlOMS03TyIsImhyZWYiOiJodHRwczovL3RlY2huaWNhbGx5LnN1YnN0YWNrLmNvbS9wL3doYXRzLXRoZS1tb2Rlcm4tZGF0YS1zdGFjayIsImludGVybmFsIjoiZTRkMzA3MDBhMDdjYTE3YyIsImxpbmtfaWQiOjh9\/a4bac384ed40f41a1c4bf4e297ef4580517e17c680637e1e04ae05de35c2e28c\">What&#8217;s the Modern Data Stack?<\/a><\/h3>\n\n\n\n<p>by Justin Gage, Technically<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>In this post we\u2019ll cut through the marketing noise and focus on what\u2019s actually important about the MDS, how it helps data teams be more effective, and what specific tools people are using to do that.<\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"cs\">SaaS Customer Success and Onboarding<\/h2>\n\n\n\n<p>Customer success plays a huge role in retention, up\/cross-selling, onboarding, and more. Below, you can find the top SaaS blogs on the subject.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"http:\/\/email.chartmogul.com\/e\/c\/eyJlbWFpbF9pZCI6ImRnVGswd2NEQUpaZmxWOEJoc3VnNkxRNVFBQ1Z2Z2lZZWx5UiIsImhyZWYiOiJodHRwczovL3Byb2R1Y3RsZWQuY29tL2Jsb2cvYmVzdC11c2VyLW9uYm9hcmRpbmctZXhhbXBsZXMiLCJpbnRlcm5hbCI6ImU0ZDMwNzAwOTU1Zjk2NWYiLCJsaW5rX2lkIjoxNn0\/294c0c56f7dac15fc4dbf119654c9dc3cc14b3df9476b5ab7c99d6551619a43c\">Best Onboarding Examples From Over 150 Product-Led Businesses<\/a> <\/h3>\n\n\n\n<p>by Laura Kluz, Ramli John, ProductLed<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>That\u2019s why we set out to analyze more than 150+&nbsp;<a href=\"https:\/\/productled.com\/blog\/user-onboarding\/\">user onboarding<\/a>&nbsp;experiences. We looked at emails. We looked at product tours. We looked at social proof.<\/p>\n\n\n\n<p>Guess what? The world\u2019s best&nbsp;<a href=\"https:\/\/productled.com\/blog\/product-led-growth-definition\/\">product-led companies<\/a>&nbsp;share some common user onboarding traits.&nbsp;<\/p>\n\n\n\n<p>And today, I\u2019m going to share them with you.&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-16.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"549\" src=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-16-1024x549.png\" alt=\"\" class=\"wp-image-20894\" srcset=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-16-1024x549.png 1024w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-16-300x161.png 300w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-16-1536x824.png 1536w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-16-720x386.png 720w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-16.png 1600w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-16-300x161@2x.png 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/productled.com\/blog\/best-user-onboarding-examples\">Source<\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"http:\/\/email.chartmogul.com\/e\/c\/eyJlIjoxMjU0MTIsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3d3dy5yZWZvcmdlLmNvbS9ibG9nL2hvdy10by1tZWFzdXJlLW5wcy8_cmVmPXNhYXMtcm91bmR1cC1ieS1jaGFydG1vZ3VsXHUwMDI2dXRtX2NhbXBhaWduPVNhYVMrUm91bmR1cCslMjMzNzNcdTAwMjZ1dG1fbWVkaXVtPWVtYWlsXHUwMDI2dXRtX3NvdXJjZT1jdXN0b21lcmlvIiwidCI6MTY5NDQ1MzM0N30\/632d3f804a88b96df4249dc9958b9c29ddbd4c1e89ec19e0c695f0e350f8bd60\">You\u2019re (Probably) Using NPS Wrong<\/a> <\/h3>\n\n\n\n<p>by Behzod Sirjani<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Despite becoming the poster child for measuring how customers feel about a product, most companies misuse NPS, either by measuring it incorrectly (often at the wrong time), or using it to measure something it can\u2019t possibly measure.&nbsp;<\/p>\n\n\n\n<p>The reality is: Most of us don\u2019t go around sharing our favorite enterprise software, and more problematically, NPS doesn\u2019t directly tell you how well you are meeting customer needs.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/kylepoyar.substack.com\/p\/your-guide-to-product-led-onboarding?utm_source=SaaS+Roundup+by+ChartMogul&amp;utm_campaign=0b64eddcf6-SaaS_Roundup_352&amp;utm_medium=email&amp;utm_term=0_985dd3c6ea-0b64eddcf6-\">Your Guide to Product-Led Onboarding<\/a> <\/h3>\n\n\n\n<p>by Kyle Poyar, Esben Friis-Jensen<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Whether you\u2019re implementing a PLG strategy for the first time or optimizing from a strong foundation, odds are you\u2019re thinking about product-led onboarding. You might have questions like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How do you get new users to see value as fast as possible?<\/li>\n\n\n\n<li>How do you enable users to try and buy via self-service rather than through a rep?<\/li>\n\n\n\n<li>Which experiments should you run to improve product activation and conversion?<\/li>\n<\/ul>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"http:\/\/email.chartmogul.com\/e\/c\/eyJlIjoxMjU0MTIsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3d3dy5yZWZvcmdlLmNvbS9ibG9nL2NodXJuLXJhdGUtbXl0aHMvP3JlZj1zYWFzLXJvdW5kdXAtYnktY2hhcnRtb2d1bFx1MDAyNnV0bV9jYW1wYWlnbj1TYWFTK1JvdW5kdXArJTIzMzc1XHUwMDI2dXRtX21lZGl1bT1lbWFpbFx1MDAyNnV0bV9zb3VyY2U9Y3VzdG9tZXJpbyIsInQiOjE2OTQ0NTMyMjJ9\/0f294425d6d70cee3f8cd6840a36400c905c3ad2bf0b8dee427dada3e67a4dcd\">Trying To Reduce Churn Rate? Avoid These 3 Common Myths<\/a> <\/h3>\n\n\n\n<p>by Natalie Rothfels, Behzod Sirjani, and Ely Lerner<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Reducing churn is frustrating because most product teams approach it incorrectly:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>They see all churn as bad and avoidable<\/li>\n\n\n\n<li>They myopically focus on customer resurrection<\/li>\n\n\n\n<li>They assume churn is the end of a journey<\/li>\n<\/ul>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"http:\/\/email.chartmogul.com\/e\/c\/eyJlIjoxMjU0MTIsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3d3dy5zYWFzdHIuY29tL2ktd2FzLXdyb25nLW5wcy1pcy1hLWdyZWF0LWNvcmUtbWV0cmljLz91dG1fY2FtcGFpZ249c2Fhc19yb3VuZHVwX2J5X2NoYXJ0bW9ndWxcdTAwMjZ1dG1fbWVkaXVtPWVtYWlsXHUwMDI2dXRtX3NvdXJjZT1jdXN0b21lcmlvXHUwMDI2dXRtX2NhbXBhaWduPVNhYVMrUm91bmR1cCslMjMzNjVcdTAwMjZ1dG1fbWVkaXVtPWVtYWlsXHUwMDI2dXRtX3NvdXJjZT1jdXN0b21lcmlvIiwidCI6MTY5NDQ1Mzk3N30\/112f2cdf1a0ab16c3caca996403b4f48d7e7fc3cf0ce7c02af96dd90106aaa91\">I Was Wrong. NPS is A Great Core Metric<\/a><\/h3>\n\n\n\n<p>by Jason Lemkin<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>I was wrong. &nbsp;Track NPS as a core, monthly metric. &nbsp;Share it with everyone. &nbsp;And, importantly \u2014 use it for a cross-functional discussion across Sales, Support, Customer Success, Marketing, Engineering, and Product. &nbsp;It\u2019s the one metric all of them directly impact,&nbsp;<em>and<\/em>&nbsp;all of them are equally responsible for.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/reidtandy.substack.com\/p\/how-to-improve-retention\/?ref=saas-roundup-by-chartmogul\">How to Improve Retention<\/a><\/h3>\n\n\n\n<p>by Reid Deramus<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Improving retention is an intricate topic, so let\u2019s break it down into a few separate posts:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>How to reduce voluntary cancels \u2014 the growth tactics<\/li>\n\n\n\n<li>How to reduce voluntary cancels \u2014 delivering more value<\/li>\n\n\n\n<li>How to reduce involuntary cancels<\/li>\n<\/ol>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-17.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"549\" src=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-17-1024x549.png\" alt=\"\" class=\"wp-image-20895\" srcset=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-17-1024x549.png 1024w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-17-300x161.png 300w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-17-720x386.png 720w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-17.png 1456w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-17-300x161@2x.png 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.reidtandy.com\/p\/how-to-improve-retention\">Source<\/a><\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"sales\"><strong>SaaS Sales<\/strong><\/h2>\n\n\n\n<p>If you want to broaden your SaaS sales knowledge look no further. Here are the best SaaS blogs (we&#8217;ve read) on the subject:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"http:\/\/email.chartmogul.com\/e\/c\/eyJlbWFpbF9pZCI6ImRnVGswd2NEQUpaZmxWOEJoc3VnNkxRNVFBQ1Z2Z2lZZWx5UiIsImhyZWYiOiJodHRwczovL2Jsb3Nzb21zdHJlZXR2ZW50dXJlcy5tZWRpdW0uY29tL3NhYXMtc2RyLWRhdGEtYW5kLW1ldHJpY3MtYTY1MTEyYmM3NGI0IiwiaW50ZXJuYWwiOiJlNGQzMDcwMDk1NWY5NjVmIiwibGlua19pZCI6MTV9\/3ed4c3192fa88f1cf2664e2e723c2a99a9a4fd41a348103fb8af7ab899c9a2ab\">SaaS SDR Data and Metrics<\/a> <\/h3>\n\n\n\n<p>by Sammy Abdullah, Blossom Street Ventures<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>We got another great survey from Bridge Group which looks at the SDR teams of 406 B2B businesses. The survey is dominated by SaaS companies, and while it\u2019s well worth the read, our favorite findings are below&#8230;<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.balderton.com\/playbooks\/balderton-b2b-founder-ceo-sales-guide\/welcome\/?utm_source=SaaS+Roundup+by+ChartMogul&amp;utm_campaign=e480625c1e-EMAIL_CAMPAIGN_2022_11_17_12_44&amp;utm_medium=email&amp;utm_term=0_985dd3c6ea-e480625c1e-\">Founder\u2019s guide to B2B sales<\/a> <\/h3>\n\n\n\n<p>by Dave Kellogg, Michael Lavner, Balderton Capital<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>This guide is written for founders and CEOs of early- and growth-stage startups.<\/p>\n\n\n\n<p>It starts at the beginning \u2014 how to do sales yourself and builds from there. We\u2019ll cover everything from how to be your company\u2019s best salesperson to how to manage your VP of sales and align your marketing team.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.saastr.com\/smb-sales-reps-how-low-can-you-and-your-acv-go\/?utm_source=SaaS+Roundup+by+ChartMogul&amp;utm_campaign=826a10955d-SaaS_Roundup_340&amp;utm_medium=email&amp;utm_term=0_985dd3c6ea-826a10955d-\">How Cheap a Product Can You Have And Still Have Salespeople?<\/a> <\/h3>\n\n\n\n<p>by Jason Lemkin, SaaStr<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>But how low can you go? Can you really sustain a sales team around a $299\/mo product? A $2000 ACV? What about a $199 or even a $99\/mo price point?<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/sacks.substack.com\/p\/simple-math-to-set-up-a-sales-team\">Simple Math to Set Up a Sales Team<\/a> <\/h3>\n\n\n\n<p>by David Sacks, Craft Ventures<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Oftentimes, the biggest hurdle in hiring the first sales rep is not knowing how to incentivize them. This post provides simple rules that you can use to set up a sales team. Structured properly, the process is surprisingly mathematical.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-18.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"319\" src=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-18-1024x319.png\" alt=\"\" class=\"wp-image-20896\" srcset=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-18-1024x319.png 1024w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-18-300x93.png 300w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-18-720x224.png 720w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-18.png 1258w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-18-300x93@2x.png 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/sacks.substack.com\/p\/simple-math-to-set-up-a-sales-team\">Source<\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"http:\/\/email.chartmogul.com\/e\/c\/eyJlIjoxMjU0MTIsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3d3dy5zYWFzdHIuY29tL3doeS1zbWItc2FsZXMtYW5kLWVudGVycHJpc2Utc2FsZXMtaGF2ZS1ub3RoaW5nLWluLWNvbW1vbi8_cmVmPXNhYXMtcm91bmR1cC1ieS1jaGFydG1vZ3VsXHUwMDI2dXRtX2NhbXBhaWduPVNhYVMrUm91bmR1cCslMjMzODJcdTAwMjZ1dG1fbWVkaXVtPWVtYWlsXHUwMDI2dXRtX3NvdXJjZT1jdXN0b21lcmlvIiwidCI6MTY5NDQ1MjgxNH0\/bd683f99f7bf03ac0864ac30af71fb61abd83509582555d46da1f810b12f51a9\">Why SMB and Enterprise Sales Have Nothing In Common<\/a><\/h3>\n\n\n\n<p>by Jason Lemkin<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>When you go to hire a VP of Sales or even your first sales rep, one of the top qualifying questions I always recommend asking is if they have experience at your deal size, at your ACV (Annual Contract Value).<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"http:\/\/email.chartmogul.com\/e\/c\/eyJlIjoxMjU0MTIsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3d3dy5pbnNpZ2h0cGFydG5lcnMuY29tL2lkZWFzL3NjYWxlLXVwLWJ5LXRoZS1udW1iZXJzLXNhYXMtc2FsZXMta3Bpcy1mcm9tLW92ZXItMzAwLWNvbXBhbmllcy8_cmVmPXNhYXMtcm91bmR1cC1ieS1jaGFydG1vZ3VsXHUwMDI2dXRtX2NhbXBhaWduPVNhYVMrUm91bmR1cCslMjMzNzBcdTAwMjZ1dG1fbWVkaXVtPWVtYWlsXHUwMDI2dXRtX3NvdXJjZT1jdXN0b21lcmlvIiwidCI6MTY5NDQ1MzY0NX0\/1c27a6ca2ee8411077194a94edcad5c1f855694153a6a1e7e2301547d9abf81d\">SaaS Sales KPI Report: Scale up by the Numbers<\/a><\/h3>\n\n\n\n<p>by Pablo Dominguez, and Dawit Wondimagegn<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>This report measures software sales operating performance by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ScaleUp company stage, represented by company size (2022 year-end ARR)<\/li>\n\n\n\n<li>Go-to-market motion: Transactional, solution, or consultative motions represented by average selling price (ASP)<\/li>\n<\/ul>\n\n\n\n\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"http:\/\/email.chartmogul.com\/e\/c\/eyJlIjoxMjU0MTIsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3NhY2tzLnN1YnN0YWNrLmNvbS9wL3RoZS1kaWZmaWN1bHR5LXJhdGlvP3V0bV9jYW1wYWlnbj1TYWFTK1JvdW5kdXArJTIzMzYyXHUwMDI2dXRtX21lZGl1bT1lbWFpbFx1MDAyNnV0bV9zb3VyY2U9Y3VzdG9tZXJpbyIsInQiOjE2OTQ0NTQxMzB9\/dcc5491a920c59f924f8ae16ada371a6921af7ba98f0629eb2af3875c0f43e47\">The Size of a Deal Must Be Large Enough to Justify the Effort<\/a><\/h3>\n\n\n\n<p>by David Sacks, and Brian Murray<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>However, all successful SaaS companies share a trait in common: the size of their deals is commensurate with the time required to close them. We call this the Difficulty Ratio (deal size\/cycle time). Larger deals can take longer to close; smaller deals must close quickly.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-19.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"613\" src=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-19-1024x613.png\" alt=\"\" class=\"wp-image-20897\" srcset=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-19-1024x613.png 1024w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-19-300x180.png 300w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-19-720x431.png 720w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-19.png 1456w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-19-300x180@2x.png 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/sacks.substack.com\/p\/the-difficulty-ratio\">Source<\/a><\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"plg\">Product-Led Growth (PLG)<\/h2>\n\n\n\n<p>PLG or SLG? Whichever route you choose read these blogs to find out more about product-led growth.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"http:\/\/email.chartmogul.com\/e\/c\/eyJlbWFpbF9pZCI6ImRnVGswd2NEQUpaZmxWOEJoeE9MT0RsZ0N2ZnU4S2hKQTk5ZyIsImhyZWYiOiJodHRwczovL2FtcGxpdHVkZS5jb20vYmxvZy9ub3QtYWxsLWNvbXBhbmllcy1zaG91bGQtZG8tcGxnIiwiaW50ZXJuYWwiOiJlNGQzMDcwMDk1NWY5NjVmIiwibGlua19pZCI6ODZ9\/c605da57c74300de237567cf64979a799e805eab99d4678ff9d0835d66b23bf1\">Not All B2B Companies Should Be Doing Product-Led Growth<\/a> <\/h3>\n\n\n\n<p>by Elena Verna<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>In some situations, you need to postpone PLG and work to evolve other areas of your business first. I\u2019ll walk you through four of those situations and explain what needs to happen before you can move on to a product-led motion. But first, let\u2019s be clear on what PLG is and what all the fuss is about.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/amplitude.com\/blog\/reverse-trial?utm_source=SaaS+Roundup+by+ChartMogul&amp;utm_campaign=17c2357c8a-SaaS_Roundup_351&amp;utm_medium=email&amp;utm_term=0_985dd3c6ea-17c2357c8a-\">Trial or Freemium? Get the Best of Both with a Reverse Trial<\/a> <\/h3>\n\n\n\n<p>by Elena Verna<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Companies considering a free trial model and a freemium plan don\u2019t need to choose. A reverse trial gives you the best of both while minimizing the downsides.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-20.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-20-1024x640.png\" alt=\"\" class=\"wp-image-20898\" srcset=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-20-1024x640.png 1024w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-20-300x188.png 300w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-20-720x450.png 720w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-20.png 1200w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-20-300x188@2x.png 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/amplitude.com\/blog\/reverse-trial\">Source<\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.notion.vc\/resources\/how-to-choose-between-a-product-led-and-a-sales-led-go-to-market-motion?utm_source=SaaS+Roundup+by+ChartMogul&amp;utm_campaign=f3885e0ab8-SaaS_Roundup_345&amp;utm_medium=email&amp;utm_term=0_985dd3c6ea-f3885e0ab8-\">How to Choose Between a Product-Led and a Sales-Led Go-to-Market Motion<\/a> <\/h3>\n\n\n\n<p>by Harrison Rose, Notion VC<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>There are a few topics to cover to provide a basic framework for GTM model decision-making:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A breakdown of the SaaS landscape today<\/li>\n\n\n\n<li>Some surprising trends around how many Sales Led vs. PLG companies are out there and how they\u2019re performing.<\/li>\n\n\n\n<li>The evaluation criteria for picking your GTM motion; and finally&nbsp;<\/li>\n\n\n\n<li>Some real-world stories of what different GTM motions have looked like&nbsp;<\/li>\n<\/ul>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/openviewpartners.com\/blog\/inside-hotjars-bootstrapped-plg-strategy\/?utm_source=SaaS+Roundup+by+ChartMogul&amp;utm_campaign=ae081155f5-SaaS_Roundup_344&amp;utm_medium=email&amp;utm_term=0_985dd3c6ea-ae081155f5-\">Inside Hotjar\u2019s Bootstrapped PLG Strategy<\/a> <\/h3>\n\n\n\n<p>by Kyle Poyar, OpenView Partners<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Today folks are under pressure to do more with less. We\u2019re seeing calls to extend runway, slow down hiring plans, and be prepared for capital to be harder to come by.<\/p>\n\n\n\n<p>One company in particular stands out: Hotjar, the product experience insights software.<\/p>\n<cite>I had a wide-ranging fireside chat with Hotjar CEO Mohannad Ali at SaaStock in Dublin, and it\u2019s my pleasure to share that conversation here (lightly edited for clarity).<\/cite><\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"prod\"><strong>SaaS Product<\/strong><\/h2>\n\n\n\n<p>Product-market fit. For many, it&#8217;s a huge goal and an even bigger accomplishment. These SaaS blogs cover the marketing, metrics, benchmarks behind PMF, and more.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"http:\/\/email.chartmogul.com\/e\/c\/eyJlbWFpbF9pZCI6ImRnVGswd2NEQUtGOG9Id0JocWRscS1YNnNsSzh4WDlOMS03TyIsImhyZWYiOiJodHRwczovL3Jldmlldy5maXJzdHJvdW5kLmNvbS9maW5kaW5nLWxhbmd1YWdlLW1hcmtldC1maXQtaG93LXRvLW1ha2UtY3VzdG9tZXJzLWZlZWwtbGlrZS15b3V2ZS1yZWFkLXRoZWlyLW1pbmRzIiwiaW50ZXJuYWwiOiJlNGQzMDcwMGEwN2NhMTdjIiwibGlua19pZCI6OX0\/8f266416d549dcf3a0c06a5241e416baeee0bc9dff09eb776e461e25c9ba67c7\">Finding Language\/Market Fit: How to Make Customers Feel Like You\u2019ve Read Their Minds<\/a> <\/h3>\n\n\n\n<p>by Matt Lerner<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>What\u2019s going on here isn\u2019t magic, nor is it \u201cjust marketing tactics.\u201d It\u2019s language\/market fit at work \u2014 when you find the exact right words to explain your product or service to prospective customers, words that resonate with goals and struggles that are already in their brains. <\/p>\n\n\n\n<p>When you talk about your product, a lightbulb in their heads switches on that says, \u201cThat is EXACTLY what I\u2019m looking for\u201d \u2014 they feel like you\u2019ve read their minds.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-21.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"727\" src=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-21-1024x727.png\" alt=\"\" class=\"wp-image-20899\" srcset=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-21-1024x727.png 1024w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-21-300x213.png 300w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-21-1536x1091.png 1536w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-21-2048x1455.png 2048w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-21-720x511.png 720w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-21-1920x1364.png 1920w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-21-300x213@2x.png 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/review.firstround.com\/finding-language-market-fit-how-to-make-customers-feel-like-youve-read-their-minds\">Source<\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/brianbalfour.com\/essays\/product-market-fit?utm_source=SaaS+Roundup+by+ChartMogul&amp;utm_campaign=93f9b85807-SaaS_Roundup_354&amp;utm_medium=email&amp;utm_term=0_985dd3c6ea-93f9b85807-\">The Never-Ending Road To Product-Market Fit (PMF)<\/a> <\/h3>\n\n\n\n<p>by Brian Balfour<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Instead of thinking about product\/market fit as a definitive point on the startup path, I think about it as a series of tests and check points that increase in difficulty, but also in definitiveness. Knowing where you are along this path also helps you understand when to go from traction, to transition, to growth.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/tribecap.co\/a-quantitative-approach-to-product-market-fit\/?utm_source=SaaS+Roundup+by+ChartMogul&amp;utm_campaign=826a10955d-SaaS_Roundup_340&amp;utm_medium=email&amp;utm_term=0_985dd3c6ea-826a10955d-\">A Quantitative Approach to Product-Market Fit<\/a> <\/h3>\n\n\n\n<p>by Tribe Capital<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>This article will first go into greater detail of why we believe a quantitative approach to product-market fit is important. Then it will outline in detail three types of analyses we employ at Tribe Capital to understand product-market fit in a given company. <\/p>\n\n\n\n<p>Finally, there are some closing thoughts regarding opportunities for further analysis as well as an appendix that addresses some frequently asked questions.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"http:\/\/email.chartmogul.com\/e\/c\/eyJlIjoxMjU0MTIsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL29wZW52aWV3cGFydG5lcnMuY29tL2Jsb2cvMW0tYXJyLWFjaGlldmVkLXByb2R1Y3QtbWFya2V0LWZpdC10aGluay1hZ2Fpbi8_cmVmPXNhYXMtcm91bmR1cC1ieS1jaGFydG1vZ3VsXHUwMDI2dXRtX2NhbXBhaWduPVNhYVMrUm91bmR1cCslMjMzNjZcdTAwMjZ1dG1fbWVkaXVtPWVtYWlsXHUwMDI2dXRtX3NvdXJjZT1jdXN0b21lcmlvIiwidCI6MTY5NDQ1Mzg5OH0\/fabea714c10cf961f5d96e9620bb90dbdd7b337840bdf931b6c04ca0913ec6e1\">Think $1M ARR Means You\u2019ve Achieved Product-Market Fit? Think Again<\/a><\/h3>\n\n\n\n<p>by Kaitlyn Henry<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>It\u2019s an enticing idea, but it\u2019s shallow thinking at best. Having evaluated hundreds of companies for signs of product-market fit, I can assure you that there\u2019s no specific revenue benchmark that definitively signifies product-market fit.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"http:\/\/email.chartmogul.com\/e\/c\/eyJlIjoxMjU0MTIsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3BtZi5oaWdoYWxwaGEuY29tLz9yZWY9c2Fhcy1yb3VuZHVwLWJ5LWNoYXJ0bW9ndWxcdTAwMjZ1dG1fY2FtcGFpZ249U2FhUytSb3VuZHVwKyUyMzM3OVx1MDAyNnV0bV9tZWRpdW09ZW1haWxcdTAwMjZ1dG1fc291cmNlPWN1c3RvbWVyaW8iLCJ0IjoxNjk0NDUyOTkwfQ\/0bf40fc0a4279802c439f65f78a463a84126d405975654f417032fb9b108ac7d\">Product-Market Fit Report<\/a><\/h3>\n\n\n\n<p>by High Alpha<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Product-market fit (PMF) is the key that unlocks a start-up&#8217;s growth. Therefore, finding PMF is the most important job for a start-up founder or founding team. This report was created to help those founders benchmark their own progress against others on the same exact journey.<\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"price\"><strong>SaaS Pricing<\/strong><\/h2>\n\n\n\n<p>Here you can find a plethora of blog posts from all over the SaaS community on a variety of pricing topics.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"http:\/\/email.chartmogul.com\/e\/c\/eyJlbWFpbF9pZCI6ImRnVGswd2NEQUtGOG9Id0JocWRscS1YNnNsSzh4WDlOMS03TyIsImhyZWYiOiJodHRwczovL3d3dy5uZnguY29tL3Bvc3QvdGhlLWhpZGRlbi13b3JsZC1vZi1wcmljaW5nIiwiaW50ZXJuYWwiOiJlNGQzMDcwMGEwN2NhMTdjIiwibGlua19pZCI6MTB9\/b5451dfa052d946e1691f403231ca62858cf5a5a30f19032162d1ef4b4bfc1ad\">The Hidden World of Pricing: Uber, Trulia, Etsy, Superhuman &amp; More<\/a> <\/h3>\n\n\n\n<p>by Pete\u2008Flint, NFX<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Pricing is often treated as an afterthought at many startups, and a study of nearly 2,000 companies shows that pricing has an extremely high 72% correlation to startup failure.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/medium.com\/inside-personio\/developing-a-data-driven-packaging-for-your-saas-product-703a67648dc4?utm_source=SaaS+Roundup+by+ChartMogul&amp;utm_campaign=93f9b85807-SaaS_Roundup_354&amp;utm_medium=email&amp;utm_term=0_985dd3c6ea-93f9b85807-\">A Data-Driven Framework for SaaS Packaging and Pricing<\/a> <\/h3>\n\n\n\n<p>by Jonas Rieke, Personio<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>With this article, I address SaaS enthusiasts, executives and founders who look for a comprehensive and data-driven approach how to improve their packaging and pricing.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.bvp.com\/atlas\/linear-volumetric-or-bundling-which-type-of-usage-based-pricing-is-right-for-you?utm_source=SaaS+Roundup+by+ChartMogul&amp;utm_campaign=ba927cc783-SaaS_Roundup_350&amp;utm_medium=email&amp;utm_term=0_985dd3c6ea-ba927cc783-\">Which Type of Usage-Based Pricing Is Right for You?<\/a> <\/h3>\n\n\n\n<p>by Sameer Dholakia, Bessemer VP<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Far from a passing fad, usage-based pricing is well on its way to becoming standard practice for SaaS businesses. As an alternative to traditional subscription models, usage-based pricing offers attractive advantages that let software companies grow as their customers grow\u2014a win-win for all.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.battery.com\/blog\/three-steps-to-changing-software-prices-successfully\/?utm_source=SaaS+Roundup+by+ChartMogul&amp;utm_campaign=d6c70634a7-SaaS_Roundup_349&amp;utm_medium=email&amp;utm_term=0_985dd3c6ea-d6c70634a7-\">3 Steps to Changing Software Prices Successfully<\/a> <\/h3>\n\n\n\n<p>by Morad Elhafed, Battery Ventures<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>In&nbsp;<a href=\"https:\/\/www.forbes.com\/sites\/forbesbusinesscouncil\/2022\/09\/07\/the-dangers-of-inflation-for-software-ceos-and-one-way-to-fight-it\/?sh=2c84380507d1\">my last article<\/a>, I shared three reasons companies should consider a price increase. First, internal costs are rising faster than you realize\u2013including the costs of investing in your product. Second, the competitive market has probably evolved since you last looked at pricing. Third, raising prices can act as a vote of confidence in your product.<\/p>\n\n\n\n<p>If you\u2019re ready to adjust your product pricing, where to start? Here I\u2019ll offer a more-tactical guide to pricing increases in three steps.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"http:\/\/email.chartmogul.com\/e\/c\/eyJlIjoxMjU0MTIsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL2t5bGVwb3lhci5zdWJzdGFjay5jb20vcC9ob3ctdG8tb3B0aW1pemUteW91ci1wcmljaW5nLXBhZ2U_dXRtX3NvdXJjZT1wb3N0LWVtYWlsLXRpdGxlXHUwMDI2cHVibGljYXRpb25faWQ9MzExNDMwXHUwMDI2cG9zdF9pZD0xMzMyMjQ2MjkvP3JlZj1zYWFzLXJvdW5kdXAtYnktY2hhcnRtb2d1bFx1MDAyNnV0bV9jYW1wYWlnbj1TYWFTK1JvdW5kdXArJTIzMzc1XHUwMDI2dXRtX21lZGl1bT1lbWFpbFx1MDAyNnV0bV9zb3VyY2U9Y3VzdG9tZXJpbyIsInQiOjE2OTQ0NTMyMjJ9\/e023d35c86366ecd108599d6d93bc73555c4dcf5ba0270d6c6d6319830737736\">How To Optimize Your Pricing Page<\/a><\/h3>\n\n\n\n<p>by Kyle Poyar<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Your pricing page is the 2nd most important page on your website. Are you neglecting it?<\/p>\n\n\n\n<p>Many prospects (&#x1f44b;) use it as a go-to resource for learning about a product and deciding whether to try it. In my experience, an optimized pricing page can lead to increases in signups even as you raise prices (&#x1f4b0;).<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-23.png\"><img loading=\"lazy\" decoding=\"async\" width=\"509\" height=\"455\" src=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-23.png\" alt=\"\" class=\"wp-image-20901\" srcset=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-23.png 509w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2023\/09\/image-23-300x268.png 300w\" sizes=\"auto, (max-width: 509px) 100vw, 509px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.growthunhinged.com\/p\/how-to-optimize-your-pricing-page\">Source<\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"http:\/\/email.chartmogul.com\/e\/c\/eyJlIjoxMjU0MTIsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL2t5bGVwb3lhci5zdWJzdGFjay5jb20vcC95b3VyLWd1aWRlLXRvLXBsZy1wcmljaW5nLTIwMS8_cmVmPXNhYXMtcm91bmR1cC1ieS1jaGFydG1vZ3VsXHUwMDI2dXRtX2NhbXBhaWduPVNhYVMrUm91bmR1cCslMjMzNjhcdTAwMjZ1dG1fbWVkaXVtPWVtYWlsXHUwMDI2dXRtX3NvdXJjZT1jdXN0b21lcmlvIiwidCI6MTY5NDQ1Mzc0Nn0\/fbd5491715413ecc500c8b04a5895b700e7be55ff4d87c47bb40260fd74f3d7f\">Your Guide to PLG Pricing 201<\/a><\/h3>\n\n\n\n<p>by Kyle Poyar<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Here I\u2019ll start to unpack PLG pricing 201. I\u2019ll walk through the most common PLG pricing mistakes that I see time and again \u2013 and what to do instead. Be on the lookout for real-life examples from Canva, Notion, Figma, and more.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ind\"><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>For years we have been reading and hand-picking the best SaaS blog posts to share with 24K+ SaaS Roundup subscribers. In the process, we&#8217;ve selected the creme de la creme of all the content we&#8217;ve shared in the Roundup. Subscriber or not, anyone who wants to increase their SaaS knowledge will benefit by reading the &hellip;<\/p>\n","protected":false},"author":90,"featured_media":20909,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-20811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-insights"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The best SaaS blog posts and resources library | ChartMogul<\/title>\n<meta name=\"description\" content=\"For years we have been reading and hand-picking the best SaaS blog posts to share with 24K+ SaaS Roundup subscribers. In the process, we&#039;ve selected the\" \/>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/chartmogul.com\/blog\/best-saas-blogs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The best SaaS blog posts and resources library | ChartMogul\" \/>\n<meta property=\"og:description\" content=\"For years we have been reading and hand-picking the best SaaS blog posts to share with 24K+ SaaS Roundup subscribers. 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