{"id":22207,"date":"2024-12-12T14:06:37","date_gmt":"2024-12-12T13:06:37","guid":{"rendered":"https:\/\/chartmogul.com\/blog\/?p=22207"},"modified":"2024-12-18T08:06:36","modified_gmt":"2024-12-18T07:06:36","slug":"25-predictions-for-saas-in-2025","status":"publish","type":"post","link":"https:\/\/chartmogul.com\/blog\/25-predictions-for-saas-in-2025\/","title":{"rendered":"25 predictions for SaaS in 2025"},"content":{"rendered":"\n<p>This time last year, <a href=\"https:\/\/chartmogul.com\/blog\/24-predictions-for-saas-in-2024\/\">24 SaaS experts predicted big things for 2024<\/a>.&nbsp;<\/p>\n\n\n\n<p>Some predictions were spot on\u2014AI-powered co-pilots, pricing experimentation, consolidation and M&amp;A activity all surged. But not everything played out as expected. SaaS demand remained conservative, capital didn\u2019t aggressively return, and private GPTs failed to gain traction.&nbsp;&nbsp;<\/p>\n\n\n\n<p>So, what might 2025 bring?&nbsp;<\/p>\n\n\n\n<p>We asked 25 SaaS founders, operators, and investors to share their thoughts on the trends, challenges, and shifts that will shape the industry in the coming year.&nbsp;<\/p>\n\n\n\n<p>Oh and spoiler\u2014<em>AI features in everything, everywhere.<\/em><\/p>\n\n\n\n<p>TL;DR:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#The-AI-ification-of-SaaS-continues\">The AI-ification of SaaS continues<\/a><\/li>\n\n\n\n<li><a href=\"#The-2025-(new-and-improved)-SaaS-resurgence\">The 2025 (new and improved) SaaS resurgence<\/a><\/li>\n\n\n\n<li><a href=\"#Prove-ROI-or-suffer\">Prove ROI or suffer<\/a><\/li>\n\n\n\n<li><a href=\"#AI-becomes-everyone\u2019s-favorite-personal-assistant\">AI becomes everyone\u2019s favorite personal assistant<\/a><\/li>\n\n\n\n<li><a href=\"#We\u2019ll-see-the-impact-of-the-personal-touch\">We\u2019ll see the impact of the personal touch<\/a><\/li>\n\n\n\n<li><a href=\"#Vertical-SaaS-and-market-consolidation-will-rise\">Vertical SaaS and market consolidation will rise<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"The-AI-ification-of-SaaS-continues\">The AI-ification of SaaS continues<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/kyle-poyar\/\"><strong>Kyle Poyar<\/strong><\/a>, Author of <a href=\"https:\/\/www.growthunhinged.com\/\">Growth Unhinged&nbsp;<\/a><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWe owned software, then we rented it, then we used it on demand. Next we&#8217;ll be hiring it. The old models won\u2019t die out overnight, but I expect we\u2019ll see new winners and a larger overall pie.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/kathleenslatterybooth\/\"><strong>Kathleen Booth<\/strong><\/a><strong>, <\/strong>SVP of Marketing and Growth at <a href=\"https:\/\/www.joinpavilion.com\/\">Pavilion<\/a><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cSaaS brands will double down on brand-building as AI commoditizes traditional demand gen. In a crowded market, brand differentiation will drive demand and build lasting customer loyalty.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/wilczynskim\/\"><strong>Maciej Wilczy\u0144ski<\/strong><\/a><strong>, <\/strong>Co-founder of <a href=\"https:\/\/www.valueships.com\/\">Valueships<\/a><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cEventually we expect AI costs to be 90% cheaper than they currently are (if the current trajectory holds). However this will take time, so until then, companies will experiment with usage based pricing, and continue the debate whether usage based or licensing is the better pricing model in the long run.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/agazdecki\/\"><strong>Andrew Gazdecki<\/strong><\/a><strong>, <\/strong>CEO of <a href=\"https:\/\/acquire.com\/\">acquire.com<\/a><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWe&#8217;re entering a new era where building software is easier, and AI is accelerating this trend. With countless AI-driven clones flooding the market, product differentiation won&#8217;t be enough. Success will rely on mastering distribution and customer acquisition. Founders must focus on creative marketing, strategic partnerships, and building lasting customer relationships to stay ahead.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/pely\/overlay\/about-this-profile\/\"><strong>Desiree-Jessica Pely<\/strong><\/a><strong>, <\/strong>CEO and Co-founder of <a href=\"http:\/\/loyee.ai\">Loyee.ai<\/a><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cAI agents will drive SaaS into \u201cService-as-a-Software,\u201d combining automation with expert services, where value-based pricing will dominate. Customers will pay for ROI, shifting performance risk to its providers.\u201d<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"The-2025-(new-and-improved)-SaaS-resurgence\">The 2025 (new and improved) SaaS resurgence<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/nickfranklin\/\"><strong>Nick Franklin<\/strong><\/a><strong>, <\/strong>Founder and CEO of <a href=\"https:\/\/chartmogul.com\/\">ChartMogul<\/a><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201c2025 will mark SaaS\u2019s resurgence. AI will complement, not replace traditional SaaS platforms. Code generators will be less deflationary than open source, and recurring revenue pricing will continue to be the greatest business model in the history of capitalism.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/jaredkleinert\/\"><strong>Jared Kleinert<\/strong><\/a><strong>, <\/strong>Founder and CEO of <a href=\"http:\/\/offsite.com\">Offsite.com&nbsp;<\/a><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201c2025 will be the best year for SaaS companies (and tech in general) since 2021, but it won\u2019t always feel like it. We still need to be mindful of spend, and growth can\u2019t come at all costs, but things will finally start to feel a *little* easier.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/marrai\/\"><strong>Martin Rai\u00dfle<\/strong><\/a><strong>, <\/strong>VP of Finance &amp; Operations at <a href=\"https:\/\/chartmogul.com\/\">ChartMogul<\/a><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cThere will be more and more niche SaaS products. Bootstrapped by small, efficient teams they will solve the specific needs of a few thousand customers and make good money along the way.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/machielkunst\/overlay\/about-this-profile\/\"><strong>Machiel Kunst<\/strong><\/a><strong>, <\/strong>Founder and CEO of <a href=\"https:\/\/bluebirdrecruitment.com\/\">Bluebird<\/a> <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201c2025 will be a breakout year for SaaS, driven by renewed VC funding, increased and smarter hiring, and innovative AI tools. Companies will scale faster with flexible solutions replacing rigid legacy systems.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/polisp\/\"><strong>Polis Pilavas<\/strong><\/a><strong>,<\/strong> VP of Engineering at <a href=\"https:\/\/chartmogul.com\/\">ChartMogul<\/a><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cSaaS will shift to real-time personalization, enhancing individual user experiences by learning from every interaction, in an attempt to boost retention, increase satisfaction, and drive growth.\u201d<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Prove-ROI-or-suffer\">Prove ROI or suffer<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/philippwolf\/\"><strong>Philipp Wolf<\/strong><\/a><strong>, <\/strong>CEO of <a href=\"https:\/\/www.custify.com\/\">Custify<\/a><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cIn 2025, SaaS will see a reckoning: providers will be forced to prove ROI or face churn. AI hype won\u2019t save weak businesses\u2014only those offering real, measurable customer impact will survive the shakeout.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/jahic\/\"><strong>Semir Jahic<\/strong><\/a><strong>, <\/strong>CEO and Co-founder of <a href=\"https:\/\/salesmotion.io\/\">Salesmotion&nbsp;<\/a><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cSaaS in 2025 will bring a reality check for AI startups. As enthusiasm cools, the market will reward substance over hype. Startups that deliver value will survive and others will face a reckoning.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/sofia-simarro-faustino\/\"><strong>Sofia Faustino<\/strong><\/a><strong>, <\/strong>Senior Manager of Insights at <a href=\"https:\/\/chartmogul.com\/\">ChartMogul<\/a><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;AI and no-code tools make it easier than ever to launch SaaS products, and we\u2019ll see plenty of new players entering the game. But building a SaaS that delivers real value is still tough. In 2025, experimentation will flourish, but customers will demand clear ROI. Only SaaS businesses that can effectively demonstrate their impact will survive and thrive into 2026.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/krzysztof-szyszkiewicz\/\"><strong>Krzysztof Szyszkiewicz<\/strong><\/a><strong>, <\/strong>Co-founder of <a href=\"https:\/\/www.valueships.com\/\">Valueships&nbsp;<\/a><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cSaaS will evolve into \u2018Outcome-as-a-Service,\u2019 with buzz around paying for results, not tools. Many will adopt this model, but long-term success will be tough due to predictability, attribution, and retention issues.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/scastiglione\/\"><strong>Sabrina Castiglione<\/strong><\/a>, Chief Financial Officer at <a href=\"https:\/\/www.omnea.co\/\">Omnea<\/a><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cVCs will swing further back towards prioritising growth rates, but SaaS buyers continue a hard focus on ROI, leading to some interesting growth-stage funding dynamics.\u201d<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"AI-becomes-everyone\u2019s-favorite-personal-assistant\">AI becomes everyone\u2019s favorite personal assistant<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/marco-rosmarini\/\"><strong>Marco Rosmarini<\/strong><\/a><strong>,<\/strong> CEO and Co-founder of <a href=\"https:\/\/www.crono.one\/\">Crono<\/a><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cAs AI becomes more common and takes over manual tasks, SaaS companies will focus less on helping users work faster and more on teaching them how to work with AI to get the job done faster and smarter.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/smarcher18\/\"><strong>Sara Archer<\/strong><\/a><strong>, <\/strong>VP of Sales at <a href=\"https:\/\/chartmogul.com\/\">ChartMogul&nbsp;<\/a><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cSmart sales teams will work faster using AI to automate administrative tasks and customer-facing follow-up. This will trigger a &#8216;back-to-basics&#8217; wave, where the best reps will close more business using sharp discovery and negotiation skills. Along with this, SaaS businesses will be able to refine their understanding of their customers with better enrichment data and improved research techniques.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/bruna-de-guimaraes\/\"><strong>Bruna de Guimar\u00e3es<\/strong><\/a><strong>,<\/strong> Fractional CPO &amp; COO at <a href=\"https:\/\/bebold.business\/\">BeBold<\/a><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cSaaS will see a surge in vertical solutions, voice and conversational interfaces, and advanced AI-driven automation, enabling teams to focus more on creativity and innovation.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/cvilavives\/\"><strong>Cristina Vila Vives<\/strong><\/a><strong>, <\/strong>Founder and CEO of <a href=\"https:\/\/www.cledara.com\/\">Cledara&nbsp;<\/a><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cAI SaaS spend will more than double as buyers shift from experimentation to implementation.\u201d<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"We\u2019ll-see-the-impact-of-the-personal-touch\">We\u2019ll see the impact of the personal touch<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/ryanemilligan\/\"><strong>Ryan Milligan<\/strong><\/a><strong>, <\/strong>VP of Sales and RevOps at <a href=\"https:\/\/www.quotapath.com\/\">Quotapath<\/a><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWarm outbound is going to be essential for pipeline generation in 2025. Former closed lost opps, former admins of your product, etc. will be key to generating pipeline in such a noisy environment.\u201d<br><\/p>\n<\/blockquote>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/dipakvadera\/\"><strong>Dipak Vadera<\/strong><\/a><strong>, <\/strong>Director of Community and Ecosystem Marketing at <a href=\"https:\/\/www.dealfront.com\/\">Dealfront<\/a><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201c2025 will be the year of community-led growth in B2B marketing. Brands will double down on ambassadors and influencers to drive top-of-funnel awareness, proving that even in B2B, the power of authority, thought leadership and trust is what moves the needle. The lines between B2B and B2C will only blur further because, at the end of the day, people buy from people.\u201d<br><\/p>\n<\/blockquote>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/jfdimark\/\"><strong>Mark Walker<\/strong><\/a><strong>, <\/strong>Co-founder of <a href=\"http:\/\/revvedup.ai\">RevvedUp.ai<\/a><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cAccount Based Marketing will become mainstream. Traditionally it&#8217;s been seen as complex and costly, suitable only for large enterprise motions. With advances in AI, automation and workflow integrations, ABM will be available to even small teams going after SMB and mid-market sized deals.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/zgropper\/\"><strong>Zachary Gropper<\/strong><\/a><strong>, <\/strong>CEO of <a href=\"https:\/\/www.insightrevenue.com\/\">InsightRevenue<\/a><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cIn 2025, SaaS success will hinge on investing in the buyer experience. Those neglecting it will face a self-fulfilling prophecy of decline, leading to reduced sales force sizes, more AI-guided selling, lower quality deals and increased buyer remorse. A golden opportunity awaits those prioritizing human connection and value. These companies will attract top talent, deliver exceptional experiences, and ultimately dominate the market.\u201d<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Vertical-SaaS-and-market-consolidation-will-rise\">Vertical SaaS and market consolidation will rise<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/scottleese\/\"><strong>Scott Leese<\/strong><\/a><strong>, <\/strong>Fractional CRO and GTM Advisor<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWe will see a return to liquidity, cloud migration, vertical-focused apps, low-code platforms, consolidation, enhanced security, and AI-powered automation driving the industry forward &#8211; or to ruin.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/heysidjain\/\"><strong>Sid Jain<\/strong><\/a><strong>, <\/strong>Head of Insights at <a href=\"http:\/\/gain.pro\">Gain.pro<\/a><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201c2025 would be a year of SaaS consolidation. Winners would start to emerge and we&#8217;d start to see many more companies getting acquired.\u201d<\/p>\n<\/blockquote>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>2024 was a big year for SaaS with AI in the spotlight and new pricing models shaking things up. What will 2025 bring?<\/p>\n","protected":false},"author":100,"featured_media":22216,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2013,11],"tags":[159,82,75,190,21],"class_list":["post-22207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-market-insights","tag-ai","tag-growth","tag-industry","tag-roi","tag-saas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>25 predictions for SaaS in 2025 | ChartMogul<\/title>\n<meta name=\"description\" content=\"2024 was a big year for SaaS with AI in the spotlight and new pricing models shaking things up. 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