{"id":22597,"date":"2025-08-12T13:56:36","date_gmt":"2025-08-12T11:56:36","guid":{"rendered":"https:\/\/chartmogul.com\/blog\/?p=22597"},"modified":"2025-08-14T12:24:55","modified_gmt":"2025-08-14T10:24:55","slug":"model-your-saas-growth-with-scenarios","status":"publish","type":"post","link":"https:\/\/chartmogul.com\/blog\/model-your-saas-growth-with-scenarios\/","title":{"rendered":"Model your SaaS growth with Scenarios"},"content":{"rendered":"\n<p>What would happen if you reduced churn by 20%? Raised prices by 10%? Doubled your free trial volume? With ChartMogul\u2019s new Scenarios feature, you can explore how key business decisions might impact ARR and subscriber count.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What are Scenarios?<\/strong><\/h2>\n\n\n\n<p>SaaS founders and revenue leaders are constantly thinking <em>&#8220;what if?&#8221;<\/em><\/p>\n\n\n\n<p>What if we reduce churn by 2%?<br>What if we raise prices?<br>What if we double down on expansion revenue?<\/p>\n\n\n\n<p>There are endless levers you <em>could<\/em> pull\u2026 but one of the hardest parts of the job is figuring out which ones will actually move the needle.<\/p>\n\n\n\n<p>That\u2019s where Scenarios comes in. It lets you model how changes in churn, pricing, acquisition, and more could impact your <strong>future ARR<\/strong> and <strong>subscriber count<\/strong>, using your recent performance as the foundation.<\/p>\n\n\n\n<p>Whether you&#8217;re pressure-testing growth plans or aligning your team around what&#8217;s possible, Scenarios helps you model your SaaS growth.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<p class=\"video-container\"><youtube-video videoid=\"Tdc5EDoi4gQ\"><\/youtube-video><\/p>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Here are a few Scenarios you can try:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You&#8217;re considering a price increase and want to see its potential impact on ARR over the next 12 months.<\/li>\n\n\n\n<li>You\u2019re focused on specific churn improvements and want to understand how a 1-point reduction might help you hit this year\u2019s ARR target.<\/li>\n\n\n\n<li>You\u2019re reworking onboarding and want to explore how an improvement in conversion might look.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to model your first Scenario<\/strong><\/h2>\n\n\n\n<p>To get started, head to <a href=\"https:\/\/app.chartmogul.com\/#\/scenarios\">Scenarios<\/a> in your ChartMogul account.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Choose your baseline&nbsp;<\/li>\n<\/ol>\n\n\n\n<p>Scenarios are based on your historical performance, so to start, select whether to base your projection on the last 3, 6, or 9 months of performance.<\/p>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li>Add your \u2018What if\u2026\u2019 conditions<\/li>\n<\/ol>\n\n\n\n<p>Choose from a set of common SaaS growth levers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>New subscriber volume<\/li>\n\n\n\n<li>Pricing changes<\/li>\n\n\n\n<li>Customer churn rate<\/li>\n<\/ul>\n\n\n\n<p>For each lever, define the change you want to simulate:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increase or decrease by a specific percentage<\/li>\n\n\n\n<li>Apply the change immediately or over a defined period of time<\/li>\n<\/ul>\n\n\n\n<p>You can mix and match multiple conditions to build out more complex scenarios.&nbsp;<\/p>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li>Review your projections<\/li>\n<\/ol>\n\n\n\n<p>The chart updates dynamically as you adjust inputs. The gray dashed line shows your scenario-based projection. The blue dashed line shows the baseline, based on historical averages<\/p>\n\n\n\n<p>Use Scenarios to visualize potential outcomes month by month, quarter by quarter, or year by year.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Model your SaaS growth today<\/h2>\n\n\n\n<p>Whether you&#8217;re pressure-testing pricing changes, planning acquisition spend, or modeling retention improvements, Scenarios help you explore what\u2019s possible and rally the team around ambitious targets.<\/p>\n\n\n\n<p><a href=\"https:\/\/app.chartmogul.com\/#\/scenarios\">Try it out now.<\/a><\/p>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>What would happen if you reduced churn by 20%? Raised prices by 10%? Doubled your free trial volume? With ChartMogul\u2019s new Scenarios feature, you can explore how key business decisions might impact ARR and subscriber count. What are Scenarios? SaaS founders and revenue leaders are constantly thinking &#8220;what if?&#8221; What if we reduce churn by &hellip;<\/p>\n","protected":false},"author":4,"featured_media":22616,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[112,1949,47,2020],"class_list":["post-22597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-updates","tag-actionable-saas-metrics","tag-forecasting","tag-product","tag-scenarios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Model your SaaS growth with Scenarios | ChartMogul<\/title>\n<meta name=\"description\" content=\"What if you reduced churn by 20%? Raised prices 10%? Doubled trials? 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