{"id":22663,"date":"2025-10-30T16:00:19","date_gmt":"2025-10-30T15:00:19","guid":{"rendered":"https:\/\/chartmogul.com\/blog\/?p=22663"},"modified":"2025-10-30T16:06:13","modified_gmt":"2025-10-30T15:06:13","slug":"fast-forever-how-to-keep-shipping-at-speed-as-your-saas-company-grows","status":"publish","type":"post","link":"https:\/\/chartmogul.com\/blog\/fast-forever-how-to-keep-shipping-at-speed-as-your-saas-company-grows\/","title":{"rendered":"Fast forever: how to keep shipping at speed as your SaaS company grows"},"content":{"rendered":"\n

We\u2019ve been building ChartMogul for more than a decade. I\u2019m a product-focused generalist and a solo founder with a deep love for design and detail. Over the years, I\u2019ve come to believe that a company\u2019s rate of innovation<\/em> is both a huge motivator for the team and a lasting competitive moat. It fuels momentum and keeps people engaged and excited.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

In Silicon Valley, speed often comes from massive funding rounds and all-consuming work cultures. But what if you\u2019re a solid, product-focused B2B SaaS company in Europe without that kind of hypergrowth pressure? You still need to move fast. You just have to find another way.<\/p>\n\n\n\n

This is the story of how we built that rhythm, lost it, and got it back again. This content was originally presented at ARRtist Summit<\/a> in Berlin.<\/p>\n\n\n\n

Early momentum<\/strong><\/h2>\n\n\n\n

Back in 2014 and 2015, things were simple. We raised a bit of money, shipped fast, and found customers who loved what we were building. With just a handful of engineers, progress was visible every week. Commits were flying, and every release felt like a win.<\/p>\n\n\n\n

When speed slipped away<\/strong><\/h2>\n\n\n\n

As the product grew, so did the complexity. Fixing one part of the app broke something else. Our 2016 experiment with microservices only made things worse.<\/p>\n\n\n\n

The backend became tangled. Only the frontend team was moving at a steady pace. Frustration built up, engineers left, and productivity stalled. It\u2019s hard to tell who\u2019s doing great work when no one can make visible progress.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Around that time, I spoke with another founder who explained how his company used swimlanes<\/em> to organize engineering. Each team owned its area end to end, able to ship independently without blocking others. It was a lightbulb moment.<\/p>\n\n\n\n

That wasn\u2019t how we were set up at all. Realizing it was a bit crushing because it meant we\u2019d have to rebuild large parts of what we\u2019d already built. But it also gave me clarity on what needed to change.<\/p>\n\n\n\n

The good news was that customers still loved the product, and revenue kept growing. That gave us time to fix the foundation before it was too late.<\/p>\n\n\n\n

Rebuilding the machine<\/strong><\/h2>\n\n\n\n

In 2018, on a long flight to Seoul, I started sketching what a clean, fast, scalable ChartMogul architecture might look like. It meant creating clear boundaries between integrations, pipelines, analytics, and frontend layers \u2014 our own version of swimlanes.<\/p>\n\n\n\n

From 2019 onward, we got to work. We rewrote almost everything:<\/p>\n\n\n\n

    \n
  • Rebuilt every integration<\/li>\n\n\n\n
  • Moved the frontend from Backbone to Vue<\/li>\n\n\n\n
  • Folded microservices back into the monolith<\/li>\n\n\n\n
  • Migrated from DigitalOcean to AWS<\/li>\n\n\n\n
  • Switched the query engine from PostgreSQL to ClickHouse<\/li>\n<\/ul>\n\n\n\n

    Here’s what that looked like:<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    It took years, and it wasn\u2019t easy. But the payoff was worth it. Today our codebase is cleaner, our engineers are happier, and we\u2019re shipping faster than ever.<\/p>\n\n\n\n

    Lessons in building fast<\/strong><\/h2>\n\n\n\n

    1. Architecture Comes First<\/strong><\/h3>\n\n\n\n

    Good architecture matters more than team size. Hiring alone won\u2019t fix a messy codebase. And less really is more. If your foundation is clean, everything else moves faster.<\/p>\n\n\n\n

    2. Run It Like a Sports Team<\/strong><\/h3>\n\n\n\n

    Burnout doesn\u2019t come from hard work. It comes from working without progress. Engineers want to build and ship. That\u2019s what keeps them energized.<\/p>\n\n\n\n

    A few principles I\u2019ve learned along the way:<\/p>\n\n\n\n

      \n
    • Attitude beats experience<\/li>\n\n\n\n
    • Competence is everything<\/li>\n\n\n\n
    • Managing out weak performers isn\u2019t optional<\/li>\n<\/ul>\n\n\n\n

      Steve Jobs once said the best managers are \u201cexperts leading experts.\u201d I agree. At ChartMogul, everyone in engineering writes code, from the VP down.<\/p>\n\n\n\n

      3. Stay Close to the Work<\/strong><\/h3>\n\n\n\n

      Early on, I thought my job was to stay out of the way of the experts. That was a mistake.<\/p>\n\n\n\n

      If you\u2019re building a software company, you have to be inside the software. Learn how everything works. Spend time with the engineers, even when it\u2019s tiring. People come and go, but you\u2019re the constant. The founder\u2019s energy and product perspective belong inside the technical conversation.<\/p>\n\n\n\n

      4. Keep Process Light<\/strong><\/h3>\n\n\n\n

      Process helps, but too much of it slows you down. Don\u2019t over-optimize how you work at the expense of actually building.<\/p>\n\n\n\n

      One simple habit that helps us: design features a few months before we implement them. It gives space for feedback, iteration, and better decisions.<\/p>\n\n\n\n

      Our design-to-build flow looks like this:<\/p>\n\n\n\n

      \"\"<\/figure>\n\n\n\n
        \n
      1. Identify a need or opportunity<\/li>\n\n\n\n
      2. Product creates a design and collects feedback<\/li>\n\n\n\n
      3. Engineering reviews and plans implementation<\/li>\n\n\n\n
      4. Build, test, and ship<\/li>\n<\/ol>\n\n\n\n

        Sometimes there\u2019s a pause between stages, and that\u2019s fine. The key is steady flow, not constant motion.<\/p>\n\n\n\n

        Fast forever<\/strong><\/h2>\n\n\n\n

        After all this, three lessons stand out:<\/p>\n\n\n\n

          \n
        1. Architecture beats headcount. Plan it carefully.<\/li>\n\n\n\n
        2. Experts should lead experts. Avoid \u201cprofessional managers.\u201d<\/li>\n\n\n\n
        3. Momentum creates motivation. Protect it at all costs.<\/li>\n<\/ol>\n\n\n\n

          We made every mistake in the book but kept going. Ten years later, we\u2019re building faster than ever.<\/p>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"

          We\u2019ve been building ChartMogul for more than a decade. I\u2019m a product-focused generalist and a solo founder with a deep love for design and detail. Over the years, I\u2019ve come to believe that a company\u2019s rate of innovation is both a huge motivator for the team and a lasting competitive moat. It fuels momentum and …<\/p>\n","protected":false},"author":4,"featured_media":22665,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[25,84,282,47,102],"class_list":["post-22663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-we-build","tag-chartmogul","tag-design","tag-engineering","tag-product","tag-product-management"],"yoast_head":"\nFast forever: how to keep shipping at speed as your SaaS company grows | ChartMogul<\/title>\n<meta name=\"description\" content=\"We\u2019ve been building ChartMogul for more than a decade. I\u2019m a product-focused generalist and a solo founder with a deep love for design and detail. 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