{"id":3119,"date":"2016-01-07T14:10:33","date_gmt":"2016-01-07T13:10:33","guid":{"rendered":"https:\/\/chartmogul.com\/blog\/?p=3119"},"modified":"2023-08-09T21:01:56","modified_gmt":"2023-08-09T19:01:56","slug":"new-feature-segmentation","status":"publish","type":"post","link":"https:\/\/chartmogul.com\/blog\/new-feature-segmentation\/","title":{"rendered":"Introducing Segmentation in ChartMogul"},"content":{"rendered":"

At ChartMogul, our mission is to help you measure, understand and grow your subscription business. Today we\u2019re taking a big step towards helping our customers grow their revenue, with the launch of a new set of features we call Segmentation.<\/p>\n

Introducing Segmentation<\/h2>\n

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Segmentation is vital when it comes to growing subscription revenue, because it allows much deeper insights than high-level metrics. For example, viewing Customer Lifetime Value (LTV) per marketing channel is far more actionable than a global LTV metric.<\/p>\n

Segmentation lets you answer hundreds of new questions about your customers, such as:
\nWhich marketing campaign brought in the most Monthly Recurring Revenue (MRR) last month?
\nWhich industry verticals have customers with the highest LTV?<\/p>\n

You could even generate a list of large customers who are coming up for annual renewal this month, or see what the churn rate is for customers who were given discounts.<\/p>\n

Add context to your customer data<\/h2>\n

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To make the most of Segmentation you need to enrich the customer data in your account. You can do this in the following ways:<\/p>\n