{"id":3311,"date":"2016-02-02T16:51:27","date_gmt":"2016-02-02T15:51:27","guid":{"rendered":"https:\/\/chartmogul.com\/blog\/?p=3311"},"modified":"2024-05-01T13:41:59","modified_gmt":"2024-05-01T11:41:59","slug":"saas-open-mic-holger-blinkist","status":"publish","type":"post","link":"https:\/\/chartmogul.com\/blog\/saas-open-mic-holger-blinkist\/","title":{"rendered":"Blinkist CEO Holger Seim on growing a B2C SaaS business"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">SaaS Open Mic 05 &#8211; Blinkist<\/h1>\n\n\n\n<p>Berlin has seen some extremely promising growth in Series A investments over the last 6-12 months, and a number of businesses are emerging as a new generation of role models for the startup scene in Germany&#8217;s capital, with strong VC backing for SaaS businesses, from the likes of <a href=\"http:\/\/www.pointninecap.com\" target=\"_blank\" rel=\"noopener\">Point Nine Capital<\/a> (investors in ChartMogul) and others.<\/p>\n\n\n\n<p>Blinkist is certainly part of this strong growth, having recently announceed $4M investment round headed by Greycroft Partners. Having grown to over 30,000 subscribers in 2015, they&#8217;re well positioned to make even more headway in 2016.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-3321 size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"370\" src=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/02\/blinkist-product-1024x370.png\" alt=\"blinkist-product\" class=\"wp-image-3321\" srcset=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/02\/blinkist-product-1024x370.png 1024w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/02\/blinkist-product-300x108.png 300w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/02\/blinkist-product-720x260.png 720w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/02\/blinkist-product-1920x693.png 1920w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/02\/blinkist-product-1024x370@2x.png 2048w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/02\/blinkist-product-300x108@2x.png 600w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/02\/blinkist-product-720x260@2x.png 1440w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Blinkist offers 15-minute condensed versions of popular non-fiction books, both in eBook or audio formats.<\/figcaption><\/figure>\n\n\n\n<p>I sat down with <a href=\"https:\/\/twitter.com\/hlgrsm\" target=\"_blank\" rel=\"noopener\">Holger Seim<\/a>, Blinkist&#8217;s co-founder and CEO, to chat about his strategy for growing their consumer SaaS business, and how they got to the position they&#8217;re in today.<\/p>\n\n\n\n<p>Listen to the full episode below&nbsp;from&nbsp;<a href=\"https:\/\/soundcloud.com\/chartmogul\/saas-open-mic-05-holger-seim-founder-blinkist\" target=\"_blank\" rel=\"noopener\">SoundCloud<\/a>,&nbsp;<a href=\"https:\/\/itunes.apple.com\/gb\/podcast\/saas-open-mic\/id1067803742?mt=2\" target=\"_blank\" rel=\"noopener\">subscribe in iTunes<\/a> or search for SaaS Open Mic in your preferred podcast app.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler\"><div class=\"wp-block-embed__wrapper\">\n<simplecast-player shortlink=\"https:\/\/saas-open-mic-by-chartmogul.simplecast.com\/episodes\/a49ac6a6\"><\/simplecast-player>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>In this episode of SaaS Open Mic, I visited the headquarters of Blinkist &#8211; a consumer-focused SaaS business in Berlin, who have recently raised considerable investment and are making interesting moves in the learning app space.<\/p>\n","protected":false},"author":9,"featured_media":3313,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[18,98,66],"class_list":["post-3311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gtm","tag-berlin","tag-interview","tag-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - 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