{"id":3355,"date":"2016-03-02T16:55:06","date_gmt":"2016-03-02T15:55:06","guid":{"rendered":"https:\/\/chartmogul.com\/blog\/?p=3355"},"modified":"2023-08-09T21:02:04","modified_gmt":"2023-08-09T19:02:04","slug":"new-feature-relative-time-in-segmentation","status":"publish","type":"post","link":"https:\/\/chartmogul.com\/blog\/new-feature-relative-time-in-segmentation\/","title":{"rendered":"Feature update: Relative time in Segmentation"},"content":{"rendered":"<h1>Segmentation: The biggest feature launch to date<\/h1>\n<p>Last month\u00a0we <a href=\"https:\/\/chartmogul.com\/blog\/new-feature-segmentation\/\" target=\"_blank\" rel=\"noopener\">announced a set of features<\/a> that we&#8217;d been\u00a0building and iterating on for some time. <a href=\"https:\/\/chartmogul.com\/blog\/new-feature-segmentation\/\" target=\"_blank\" rel=\"noopener\">Segmentation<\/a> brought probably the biggest change to functionality in ChartMogul since our public release\u00a0back in 2014, as well as a world of potential when it comes to optimizing and growing your subscription business.<\/p>\n<p>ChartMogul customers are now creating views of their data\u00a0such as:<\/p>\n<ul>\n<li>Monthly Recurring Revenue\u00a0broken down\u00a0by marketing channel<\/li>\n<li>Lifetime Value\u00a0broken down\u00a0by NPS score<\/li>\n<li>Churn Rate broken down by sales rep<\/li>\n<\/ul>\n<p>&#8230;and many\u00a0more powerful segments. We&#8217;re constantly impressed\u00a0by\u00a0the different ways in which\u00a0people are using Segmentation to take their SaaS analytics to the next level.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3162\" src=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/01\/chart-with-segments-gif.gif\" alt=\"chart-with-segments-gif\" width=\"540\" height=\"304\" \/><\/p>\n<p>The initial launch of Segmentation last month was the first step in building out an advanced set of features for segmenting customers in ChartMogul. These features are an ever-evolving set of functionality on which we&#8217;re already building future iterations. Today we&#8217;re launching an update which further expands the possibilities for Segmentation.<\/p>\n<h1>Relative time makes Segmentation more powerful<\/h1>\n<p>Today&#8217;s update allows you to define a\u00a0<em>relative\u00a0<\/em>time period when adding a custom segment in ChartMogul. Whilst on the surface this seems quite straightforward, it unlocks a whole new set of possible customer segments.<\/p>\n<h2>What can I do with it?<\/h2>\n<p>It simply means that instead of a fixed date-based period in a segment, which until today was the only option, e.g:<\/p>\n<blockquote><p>Show me all the customers who signed up since 30\/01\/2016<\/p><\/blockquote>\n<p>&#8230;you can now specify a &#8216;dynamic&#8217;, or &#8216;relative&#8217; time period for the segment, such as:<\/p>\n<blockquote><p>Show me all the customers who signed up within the last 30 days<\/p><\/blockquote>\n<p>Using this, the following segments are now possible:<\/p>\n<ul>\n<li>All annual customers up for renewal in the next 14\u00a0days.<\/li>\n<li>Customers who upgraded\u00a0in the past week.<\/li>\n<li>Customers\u00a0less than\u00a03 months\u00a0old with an NPS score lower than &#8216;4&#8217;.<\/li>\n<\/ul>\n<p>It&#8217;s important to remember that\u00a0segments with\u00a0rules using<strong> relative\u00a0<\/strong>time-frames are dynamic and will evolve over time. For example, &#8220;<em>less than 30 days ago&#8221;\u00a0<\/em>depends on the current date.<\/p>\n<h2>How\u00a0do I use it?<\/h2>\n<p>To use a parameter with a relative time-span, simply add a custom filter to your view in ChartMogul as normal. When\u00a0you select a date-based parameter (e.g.\u00a0<em>Next payment<\/em>) and select the value field, you&#8217;ll be able to toggle\u00a0between the <strong>Relative<\/strong> and <strong>Calendar-based (fixed)<\/strong> views:<\/p>\n<p><a href=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/03\/relative-time2.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19861 size-full\" src=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/03\/relative-time2.gif\" alt=\"relative-time2\" width=\"450\" height=\"281\" \/><\/a><\/p>\n<p>In\u00a0<strong>Relative\u00a0<\/strong>mode, the following types\u00a0of rules are possible:<\/p>\n<ul>\n<li>before\u00a0[X] days\/weeks\/months from now<\/li>\n<li>on or before\u00a0[X] days\/weeks\/months from now<\/li>\n<li>exactly [X] days\/weeks\/months from now<\/li>\n<li>after [X] days\/weeks\/months from now<\/li>\n<li>on or after [X] days\/weeks\/months from now<\/li>\n<li>before\u00a0[X] days\/weeks\/months\u00a0ago<\/li>\n<li>on or before\u00a0[X]\u00a0days\/weeks\/months\u00a0ago<\/li>\n<li>exactly [X]\u00a0days\/weeks\/months\u00a0ago<\/li>\n<li>after [X]\u00a0days\/weeks\/months\u00a0ago<\/li>\n<li>on or after [X]\u00a0days\/weeks\/months\u00a0ago<\/li>\n<\/ul>\n<h1>That&#8217;s not all&#8230;<\/h1>\n<p>As well as this we&#8217;ve also rolled out\u00a0two smaller enhancements\u00a0to Segmentation in the last few weeks:<\/p>\n<h3><strong>New parameter:\u00a0<\/strong>&#8220;Didn&#8217;t churn within [X] days of purchase&#8221;<\/h3>\n<p>This allows you to effectively ignore a specific set of customers who churned within a short period after\u00a0purchasing your product or service. This can be useful in pricing models that include a money-back guarantee, where you don&#8217;t consider cancellations within a certain time period as &#8216;real churn&#8217;.<\/p>\n<h3><strong>New\u00a0parameter:<\/strong> MRR (if cancelled uses MRR before churn)<\/h3>\n<p>While we&#8217;ve had the &#8220;Current MRR&#8221; attribute available from the start this isn&#8217;t so useful if you want to analyse churn rates for example, e.g. what is the churn rate for customers who pay over $100 per month. \u00a0With Current MRR this excluded all the churned customers because their MRR was $0. \u00a0With the new attribute\u00a0<strong>MRR (if cancelled uses MRR before churn)<\/strong>, the <strong>MRR<\/strong> value for churned\u00a0customers will be equal to the\u00a0last value\u00a0<em>before\u00a0<\/em>they churned (instead\u00a0of zero).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today we rolled out an update to Segmentation that increases the level of control you have over the way you segment your customers in ChartMogul.<\/p>\n","protected":false},"author":4,"featured_media":3464,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[30,115,57],"class_list":["post-3355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-updates","tag-feature","tag-segmentation","tag-update"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Feature update: Relative time in Segmentation | ChartMogul<\/title>\n<meta name=\"description\" content=\"Today we rolled out an update to Segmentation in ChartMogul. Relative time increases the level of control you have over the way you segment your customers.\" \/>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/chartmogul.com\/blog\/new-feature-relative-time-in-segmentation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Feature update: Relative time in Segmentation | ChartMogul\" \/>\n<meta property=\"og:description\" content=\"Today we rolled out an update to Segmentation in ChartMogul. Relative time increases the level of control you have over the way you segment your customers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/chartmogul.com\/blog\/new-feature-relative-time-in-segmentation\/\" \/>\n<meta property=\"og:site_name\" content=\"ChartMogul\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/chartmogul\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-02T15:55:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-09T19:02:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/02\/wrist-watch-free-license-cc0-1024x678.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"678\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nick Franklin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Nick_Franklin\" \/>\n<meta name=\"twitter:site\" content=\"@chartmogul\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nick Franklin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/chartmogul.com\/blog\/new-feature-relative-time-in-segmentation\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/new-feature-relative-time-in-segmentation\/\"},\"author\":{\"name\":\"Nick Franklin\",\"@id\":\"https:\/\/chartmogul.com\/blog\/#\/schema\/person\/6b83cb75c842d51f571cac6899f78790\"},\"headline\":\"Feature update: Relative time in Segmentation\",\"datePublished\":\"2016-03-02T15:55:06+00:00\",\"dateModified\":\"2023-08-09T19:02:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/new-feature-relative-time-in-segmentation\/\"},\"wordCount\":661,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/new-feature-relative-time-in-segmentation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/02\/wrist-watch-free-license-cc0.jpg\",\"keywords\":[\"feature\",\"segmentation\",\"update\"],\"articleSection\":[\"Product Updates\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/chartmogul.com\/blog\/new-feature-relative-time-in-segmentation\/\",\"url\":\"https:\/\/chartmogul.com\/blog\/new-feature-relative-time-in-segmentation\/\",\"name\":\"Feature update: Relative time in Segmentation | ChartMogul\",\"isPartOf\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/new-feature-relative-time-in-segmentation\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/new-feature-relative-time-in-segmentation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/02\/wrist-watch-free-license-cc0.jpg\",\"datePublished\":\"2016-03-02T15:55:06+00:00\",\"dateModified\":\"2023-08-09T19:02:04+00:00\",\"description\":\"Today we rolled out an update to Segmentation in ChartMogul. 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