{"id":4130,"date":"2016-04-25T12:31:32","date_gmt":"2016-04-25T10:31:32","guid":{"rendered":"https:\/\/chartmogul.com\/blog\/?p=4130"},"modified":"2024-05-01T13:43:07","modified_gmt":"2024-05-01T11:43:07","slug":"saas-open-mic-livechat","status":"publish","type":"post","link":"https:\/\/chartmogul.com\/blog\/saas-open-mic-livechat\/","title":{"rendered":"LiveChat CMO on getting to 14K customers with no sales team"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">Introducing LiveChat<\/h1>\n\n\n\n<p>Based out of Wroc\u0142aw, Poland, the LiveChat team (now about&nbsp;60 strong) really feels like&nbsp;a big family of sorts. Headquartered&nbsp;in a sprawling, old house close to the center of Western Poland&#8217;s largest city, it&#8217;s not hard to see how the company has developed a culture and environment that makes it one of the most desirable places for young Polish graduates to come and work.<\/p>\n\n\n\n<p>It was in this environment that I took some time to sit and chat with&nbsp;Szymon, the company&#8217;s CMO.&nbsp;Szymon has been with LiveChat since 2007, shortly&nbsp;before the decision was made to pivot from&nbsp;&#8216;traditional&#8217; enterprise-focused, on-premise software product to a cloud-based SaaS.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-4147 size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"615\" src=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/04\/IMG_4721-1024x615.jpg\" alt=\"LiveChat CMO Szymon\" class=\"wp-image-4147\" srcset=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/04\/IMG_4721-1024x615.jpg 1024w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/04\/IMG_4721-300x180.jpg 300w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/04\/IMG_4721-720x433.jpg 720w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/04\/IMG_4721-1920x1154.jpg 1920w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/04\/IMG_4721-1024x615@2x.jpg 2048w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/04\/IMG_4721-300x180@2x.jpg 600w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/04\/IMG_4721-720x433@2x.jpg 1440w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/04\/IMG_4721-1920x1154@2x.jpg 3840w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">The LiveChat office, whilst now pretty much at capacity, is filled with small nooks, interesting spaces and antique features.<\/figcaption><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\">Listen to the interview<\/h1>\n\n\n\n<p>Szymon and I covered a range of topics, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The struggles of moving&nbsp;to&nbsp;SaaS at a time when SaaS in Europe didn&#8217;t really exist<\/li>\n\n\n\n<li>Growing the product without any paid marketing or sales team(!)<\/li>\n\n\n\n<li>Maintaining company culture through growth<\/li>\n\n\n\n<li>The current resurgence of chat-based products, bots and what this means for LiveChat<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler\"><div class=\"wp-block-embed__wrapper\">\n<simplecast-player shortlink=\"https:\/\/saas-open-mic-by-chartmogul.simplecast.com\/episodes\/9a143b3a\"><\/simplecast-player>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>&#8230;Yes, really! I sat down with Szymon Klimczak, CMO of LiveChat &#8211; a SaaS-based live chat and helpdesk product for businesses. Founded in 2002, LiveChat has a remarkable story of pivots, organic growth and selling SaaS before SaaS was really a &#8216;thing&#8217;.<\/p>\n","protected":false},"author":9,"featured_media":4131,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[46,98,66,118],"class_list":["post-4130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gtm","tag-customer-story","tag-interview","tag-podcast","tag-saas-open-mic"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LiveChat CMO on getting to 14K customers with no sales team<\/title>\n<meta name=\"description\" content=\"LiveChat was founded in 2002 has a somewhat remarkable story of pivots, pure organic growth and selling SaaS before SaaS was really a &quot;thing&quot;...\" \/>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/chartmogul.com\/blog\/saas-open-mic-livechat\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LiveChat CMO on getting to 14K customers with no sales team\" \/>\n<meta property=\"og:description\" content=\"LiveChat was founded in 2002 has a somewhat remarkable story of pivots, pure organic growth and selling SaaS before SaaS was really a &quot;thing&quot;...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/chartmogul.com\/blog\/saas-open-mic-livechat\/\" \/>\n<meta property=\"og:site_name\" content=\"ChartMogul\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/chartmogul\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-25T10:31:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-01T11:43:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/04\/openmic-livechat.png\" \/>\n\t<meta property=\"og:image:width\" content=\"3000\" \/>\n\t<meta property=\"og:image:height\" content=\"1250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ed Shelley\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Mr_Ed\" \/>\n<meta name=\"twitter:site\" content=\"@chartmogul\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ed Shelley\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/chartmogul.com\/blog\/saas-open-mic-livechat\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/saas-open-mic-livechat\/\"},\"author\":{\"name\":\"Ed Shelley\",\"@id\":\"https:\/\/chartmogul.com\/blog\/#\/schema\/person\/55ca03cbfebabf05e94258e529620fcb\"},\"headline\":\"LiveChat CMO on getting to 14K customers with no sales team\",\"datePublished\":\"2016-04-25T10:31:32+00:00\",\"dateModified\":\"2024-05-01T11:43:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/saas-open-mic-livechat\/\"},\"wordCount\":219,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/saas-open-mic-livechat\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/04\/openmic-livechat.png\",\"keywords\":[\"customer story\",\"interview\",\"podcast\",\"saas open mic\"],\"articleSection\":[\"GTM\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/chartmogul.com\/blog\/saas-open-mic-livechat\/\",\"url\":\"https:\/\/chartmogul.com\/blog\/saas-open-mic-livechat\/\",\"name\":\"LiveChat CMO on getting to 14K customers with no sales team\",\"isPartOf\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/saas-open-mic-livechat\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/saas-open-mic-livechat\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/04\/openmic-livechat.png\",\"datePublished\":\"2016-04-25T10:31:32+00:00\",\"dateModified\":\"2024-05-01T11:43:07+00:00\",\"description\":\"LiveChat was founded in 2002 has a somewhat remarkable story of pivots, pure organic growth and selling SaaS before SaaS was really a \\\"thing\\\"...\",\"breadcrumb\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/saas-open-mic-livechat\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/chartmogul.com\/blog\/saas-open-mic-livechat\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/chartmogul.com\/blog\/saas-open-mic-livechat\/#primaryimage\",\"url\":\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/04\/openmic-livechat.png\",\"contentUrl\":\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/04\/openmic-livechat.png\",\"width\":3000,\"height\":1250},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/chartmogul.com\/blog\/saas-open-mic-livechat\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/chartmogul.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"LiveChat CMO on getting to 14K customers with no sales team\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/chartmogul.com\/blog\/#website\",\"url\":\"https:\/\/chartmogul.com\/blog\/\",\"name\":\"ChartMogul\",\"description\":\"Get all your SaaS &amp; Subscription Metrics with a Single Click! MRR, churn, LTV and much more.\",\"publisher\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/chartmogul.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/chartmogul.com\/blog\/#organization\",\"name\":\"ChartMogul\",\"url\":\"https:\/\/chartmogul.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/chartmogul.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2019\/05\/ChartMogul-Logo.png\",\"contentUrl\":\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2019\/05\/ChartMogul-Logo.png\",\"width\":278,\"height\":52,\"caption\":\"ChartMogul\"},\"image\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/chartmogul\",\"https:\/\/x.com\/chartmogul\",\"https:\/\/www.linkedin.com\/company\/chartmogul\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/chartmogul.com\/blog\/#\/schema\/person\/55ca03cbfebabf05e94258e529620fcb\",\"name\":\"Ed Shelley\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/chartmogul.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0266c82a7f8c5d908b6e777ae14b3f52031ea56eb421b3624c74426e07c751c5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0266c82a7f8c5d908b6e777ae14b3f52031ea56eb421b3624c74426e07c751c5?s=96&d=mm&r=g\",\"caption\":\"Ed Shelley\"},\"description\":\"Former Director of Content\",\"sameAs\":[\"http:\/\/@Mr_Ed\",\"https:\/\/x.com\/Mr_Ed\"],\"url\":\"https:\/\/chartmogul.com\/blog\/author\/ed\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"LiveChat CMO on getting to 14K customers with no sales team","description":"LiveChat was founded in 2002 has a somewhat remarkable story of pivots, pure organic growth and selling SaaS before SaaS was really a \"thing\"...","robots":{"index":"index","follow":"follow"},"canonical":"https:\/\/chartmogul.com\/blog\/saas-open-mic-livechat\/","og_locale":"en_US","og_type":"article","og_title":"LiveChat CMO on getting to 14K customers with no sales team","og_description":"LiveChat was founded in 2002 has a somewhat remarkable story of pivots, pure organic growth and selling SaaS before SaaS was really a \"thing\"...","og_url":"https:\/\/chartmogul.com\/blog\/saas-open-mic-livechat\/","og_site_name":"ChartMogul","article_publisher":"https:\/\/www.facebook.com\/chartmogul","article_published_time":"2016-04-25T10:31:32+00:00","article_modified_time":"2024-05-01T11:43:07+00:00","og_image":[{"width":3000,"height":1250,"url":"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/04\/openmic-livechat.png","type":"image\/png"}],"author":"Ed Shelley","twitter_card":"summary_large_image","twitter_creator":"@Mr_Ed","twitter_site":"@chartmogul","twitter_misc":{"Written by":"Ed Shelley","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/chartmogul.com\/blog\/saas-open-mic-livechat\/#article","isPartOf":{"@id":"https:\/\/chartmogul.com\/blog\/saas-open-mic-livechat\/"},"author":{"name":"Ed Shelley","@id":"https:\/\/chartmogul.com\/blog\/#\/schema\/person\/55ca03cbfebabf05e94258e529620fcb"},"headline":"LiveChat CMO on getting to 14K customers with no sales team","datePublished":"2016-04-25T10:31:32+00:00","dateModified":"2024-05-01T11:43:07+00:00","mainEntityOfPage":{"@id":"https:\/\/chartmogul.com\/blog\/saas-open-mic-livechat\/"},"wordCount":219,"commentCount":0,"publisher":{"@id":"https:\/\/chartmogul.com\/blog\/#organization"},"image":{"@id":"https:\/\/chartmogul.com\/blog\/saas-open-mic-livechat\/#primaryimage"},"thumbnailUrl":"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/04\/openmic-livechat.png","keywords":["customer story","interview","podcast","saas open mic"],"articleSection":["GTM"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/chartmogul.com\/blog\/saas-open-mic-livechat\/","url":"https:\/\/chartmogul.com\/blog\/saas-open-mic-livechat\/","name":"LiveChat CMO on getting to 14K customers with no sales team","isPartOf":{"@id":"https:\/\/chartmogul.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/chartmogul.com\/blog\/saas-open-mic-livechat\/#primaryimage"},"image":{"@id":"https:\/\/chartmogul.com\/blog\/saas-open-mic-livechat\/#primaryimage"},"thumbnailUrl":"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/04\/openmic-livechat.png","datePublished":"2016-04-25T10:31:32+00:00","dateModified":"2024-05-01T11:43:07+00:00","description":"LiveChat was founded in 2002 has a somewhat remarkable story of pivots, pure organic growth and selling SaaS before SaaS was really a \"thing\"...","breadcrumb":{"@id":"https:\/\/chartmogul.com\/blog\/saas-open-mic-livechat\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/chartmogul.com\/blog\/saas-open-mic-livechat\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/chartmogul.com\/blog\/saas-open-mic-livechat\/#primaryimage","url":"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/04\/openmic-livechat.png","contentUrl":"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/04\/openmic-livechat.png","width":3000,"height":1250},{"@type":"BreadcrumbList","@id":"https:\/\/chartmogul.com\/blog\/saas-open-mic-livechat\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/chartmogul.com\/blog\/"},{"@type":"ListItem","position":2,"name":"LiveChat CMO on getting to 14K customers with no sales team"}]},{"@type":"WebSite","@id":"https:\/\/chartmogul.com\/blog\/#website","url":"https:\/\/chartmogul.com\/blog\/","name":"ChartMogul","description":"Get all your SaaS &amp; Subscription Metrics with a Single Click! MRR, churn, LTV and much more.","publisher":{"@id":"https:\/\/chartmogul.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/chartmogul.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/chartmogul.com\/blog\/#organization","name":"ChartMogul","url":"https:\/\/chartmogul.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/chartmogul.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2019\/05\/ChartMogul-Logo.png","contentUrl":"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2019\/05\/ChartMogul-Logo.png","width":278,"height":52,"caption":"ChartMogul"},"image":{"@id":"https:\/\/chartmogul.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/chartmogul","https:\/\/x.com\/chartmogul","https:\/\/www.linkedin.com\/company\/chartmogul\/"]},{"@type":"Person","@id":"https:\/\/chartmogul.com\/blog\/#\/schema\/person\/55ca03cbfebabf05e94258e529620fcb","name":"Ed Shelley","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/chartmogul.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0266c82a7f8c5d908b6e777ae14b3f52031ea56eb421b3624c74426e07c751c5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0266c82a7f8c5d908b6e777ae14b3f52031ea56eb421b3624c74426e07c751c5?s=96&d=mm&r=g","caption":"Ed Shelley"},"description":"Former Director of Content","sameAs":["http:\/\/@Mr_Ed","https:\/\/x.com\/Mr_Ed"],"url":"https:\/\/chartmogul.com\/blog\/author\/ed\/"}]}},"_links":{"self":[{"href":"https:\/\/chartmogul.com\/blog\/wp-json\/wp\/v2\/posts\/4130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chartmogul.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chartmogul.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chartmogul.com\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/chartmogul.com\/blog\/wp-json\/wp\/v2\/comments?post=4130"}],"version-history":[{"count":10,"href":"https:\/\/chartmogul.com\/blog\/wp-json\/wp\/v2\/posts\/4130\/revisions"}],"predecessor-version":[{"id":21468,"href":"https:\/\/chartmogul.com\/blog\/wp-json\/wp\/v2\/posts\/4130\/revisions\/21468"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chartmogul.com\/blog\/wp-json\/wp\/v2\/media\/4131"}],"wp:attachment":[{"href":"https:\/\/chartmogul.com\/blog\/wp-json\/wp\/v2\/media?parent=4130"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chartmogul.com\/blog\/wp-json\/wp\/v2\/categories?post=4130"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chartmogul.com\/blog\/wp-json\/wp\/v2\/tags?post=4130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}