{"id":4157,"date":"2016-04-26T17:55:34","date_gmt":"2016-04-26T15:55:34","guid":{"rendered":"https:\/\/chartmogul.com\/blog\/?p=4157"},"modified":"2023-08-10T12:10:22","modified_gmt":"2023-08-10T10:10:22","slug":"saas-qa-opportunities-2016-beyond","status":"publish","type":"post","link":"https:\/\/chartmogul.com\/blog\/saas-qa-opportunities-2016-beyond\/","title":{"rendered":"SaaS Q&#038;A: What opportunities are there in 2016 &#038; beyond?"},"content":{"rendered":"<h1>Opportunities emerge\u00a0from problems.<\/h1>\n<p>Since all opportunities are created through the existence of problems, it makes sense to look at where big problems still exist in the space. Of course, not all such problems can be addressed with SaaS solutions. Here are a few highly prevalent problems we see today:<\/p>\n<ul>\n<li>Healthcare is inexpensive &amp; inaccessible<\/li>\n<li>Education is inefficient and expensive<\/li>\n<li>Creating an\u00a0effective and focused workplace is tough<\/li>\n<li>Communication is fragmented across different channels<\/li>\n<li>Managing interaction with customers is a headache<\/li>\n<li>Implementing advanced AI algorithms in software is out of reach for SMBs<\/li>\n<li>Managing multiple devices, platforms, apps is a pain (for consumers)<\/li>\n<li>Analyzing and optimizing subscription\u00a0revenue is still too much of a guessing game<\/li>\n<\/ul>\n<p>All of these problems present\u00a0opportunities which could be solved with cloud-based software, of varying scale and reach. Let&#8217;s look at some of the emerging trends that may blow up in the next couple of years&#8230;<\/p>\n<h1>AI\u00a0as a Service<\/h1>\n<p>Artificial Intelligence \/ Machine Learning is on the cusp of providing large scale, real value within technology products. Although AI machine learning algorithms in software have existed for some time now, many of the problems surrounding AI implementation\u00a0have made it infeasible. For many SMBs, home-grown\u00a0AI solutions are still out of reach. But there&#8217;s an answer to this: AI as a Service. Reap the benefits of machine learning in your software, by just plugging in an API-based service.<\/p>\n<h1>Large-scale consumer SaaS acceptance<\/h1>\n<p>The move to subscription in the consumer software market has been somewhat lacklustre. With big everyday brands now pushing into the subscription space, however, general consumer acceptance of subscriptions should improve.<\/p>\n<p>Personally, the\u00a0percentage of my monthly outgoings that are recurring payments is already far higher than it&#8217;s ever been.<\/p>\n<p>Where&#8217;s the opportunity here, then? Scale. If you can offer a consumer subscription that delivers real value at an acceptable price point, go and sell it to the world!<\/p>\n<p>As <a href=\"http:\/\/a16z.com\/2015\/06\/29\/mass-saas\/\">stated by Andreessen Horowitz<\/a>:<\/p>\n<blockquote><p>The entire world is clearly going subscription-crazy. Which begs the question: which other consumer products could benefit from Mass SaaS? What if YouTube does, in fact, move ahead with its rumored $10 a month offering? What if Starbucks took its card to the next level and launched a full-fledged subscription along with their recently announced delivery service, courtesy of Postmates?<\/p><\/blockquote>\n<p>Note that the &#8220;rumored&#8221; YouTube subscription mentioned here has since happened:<\/p>\n<p><a href=\"https:\/\/youtube.googleblog.com\/2015\/10\/red.html\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4162 size-full-column\" src=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/04\/youtube-red-720x405.jpeg\" alt=\"youtube-red\" width=\"720\" height=\"405\" srcset=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/04\/youtube-red-720x405.jpeg 720w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/04\/youtube-red-300x169.jpeg 300w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/04\/youtube-red-1024x576.jpeg 1024w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/04\/youtube-red.jpeg 1920w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/04\/youtube-red-720x405@2x.jpeg 1440w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/04\/youtube-red-300x169@2x.jpeg 600w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/a><\/p>\n<h1>Subscription Management<\/h1>\n<p>Because if I now have 20+ subscriptions in my life, how do I keep track of them all, turn them on and off when I need \/ don&#8217;t need them?! Give me a single place to manage this &#8212; enough said.<\/p>\n<h1>The rise of API-based SaaS, with potential for huge\u00a0scale<\/h1>\n<p><a href=\"https:\/\/chartmogul.com\/blog\/api-based-saas\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3359 size-full-column\" src=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/02\/Teaser_The_rise_of_API-based_SaaS@2x-720x306.png\" alt=\"API SaaS opportunities\" width=\"720\" height=\"306\" srcset=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/02\/Teaser_The_rise_of_API-based_SaaS@2x-720x306.png 720w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/02\/Teaser_The_rise_of_API-based_SaaS@2x-300x128.png 300w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/02\/Teaser_The_rise_of_API-based_SaaS@2x-1024x436.png 1024w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/02\/Teaser_The_rise_of_API-based_SaaS@2x-940x400.png 940w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/02\/Teaser_The_rise_of_API-based_SaaS@2x-540x230.png 540w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/02\/Teaser_The_rise_of_API-based_SaaS@2x.png 1880w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/02\/Teaser_The_rise_of_API-based_SaaS@2x-720x306@2x.png 1440w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/02\/Teaser_The_rise_of_API-based_SaaS@2x-300x128@2x.png 600w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/02\/Teaser_The_rise_of_API-based_SaaS@2x-540x230@2x.png 1080w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/a><\/p>\n<p>We&#8217;re starting to see the emergence of SaaS products which deliver value programatically through an API, rather than a GUI. Products like <a href=\"http:\/\/clearbit.com\">Clearbit<\/a>, <a href=\"http:\/\/twilio.com\">Twilio<\/a> and <a href=\"http:\/\/contentful.com\">Contentful<\/a> all exist as purely API-based services. These services are the building blocks of the next generation of web-based software.<\/p>\n<p>I wrote a piece about this recently: <a href=\"https:\/\/chartmogul.com\/blog\/api-based-saas\/\">The Rise of the API-based SaaS<\/a><\/p>\n<h1>Platform-agnostic SaaS<\/h1>\n<p><a href=\"https:\/\/chartmogul.com\/blog\/desktop-still-king-mobile-b2b-saas\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3826 size-full-column\" src=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/04\/Screensize-2-720x300.png\" alt=\"Platform agnostic opportunities\" width=\"720\" height=\"300\" srcset=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/04\/Screensize-2-360x150@2x.png 720w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/04\/Screensize-2-300x125.png 300w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/04\/Screensize-2-1024x427.png 1024w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/04\/Screensize-2-360x150.png 360w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/04\/Screensize-2-1920x800.png 1920w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/04\/Screensize-2-720x300@2x.png 1440w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/04\/Screensize-2-300x125@2x.png 600w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/04\/Screensize-2-1024x427@2x.png 2048w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/a><\/p>\n<p>And no &#8212; this is does not mean &#8220;mobile first&#8221;. This means SaaS products which abstract away from the notion of &#8220;platform&#8221; and &#8220;device&#8221;, instead offering a consistent experience wherever the user needs to interact with them.<\/p>\n<p>See my recent writing about this here: <a href=\"https:\/\/chartmogul.com\/blog\/desktop-still-king-mobile-b2b-saas\/\">Why Desktop is still king for B2B SaaS<\/a><\/p>\n<hr \/>\n<p><em>This answer was originally published on Quora. Read the thread in full here:\u00a0<a id=\"__w2_aceoQwp_link\" class=\"question_link\" href=\"https:\/\/www.quora.com\/What-are-the-biggest-opportunity-areas-for-SaaS-startups-over-the-next-2-3-years\" target=\"_top\"><span class=\"question_text\"><span class=\"rendered_qtext\">What are the biggest opportunity areas for SaaS startups over the next 2-3 years?<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s a great time to be building a SaaS business. The space is changing, technology is changing to enable us to do more with less, at larger scale. Here are some opportunities to look out for over the next couple of years, that we&#8217;ve already seen hints of today.<\/p>\n","protected":false},"author":9,"featured_media":4159,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[159,119,75,124,158],"class_list":["post-4157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-ai","tag-api","tag-industry","tag-quora","tag-saas-qa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SaaS Q&amp;A: What opportunities are there in 2016 &amp; beyond?<\/title>\n<meta name=\"description\" content=\"It&#039;s a great time to be building a SaaS business. The space is changing and technology gives us opportunities to do more with less, at larger scale.\" \/>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/chartmogul.com\/blog\/saas-qa-opportunities-2016-beyond\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SaaS Q&amp;A: What opportunities are there in 2016 &amp; beyond?\" \/>\n<meta property=\"og:description\" content=\"It&#039;s a great time to be building a SaaS business. The space is changing and technology gives us opportunities to do more with less, at larger scale.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/chartmogul.com\/blog\/saas-qa-opportunities-2016-beyond\/\" \/>\n<meta property=\"og:site_name\" content=\"ChartMogul\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/chartmogul\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-26T15:55:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-10T10:10:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/04\/quora-opportunities-header.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1880\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ed Shelley\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Mr_Ed\" \/>\n<meta name=\"twitter:site\" content=\"@chartmogul\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ed Shelley\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/chartmogul.com\/blog\/saas-qa-opportunities-2016-beyond\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/saas-qa-opportunities-2016-beyond\/\"},\"author\":{\"name\":\"Ed Shelley\",\"@id\":\"https:\/\/chartmogul.com\/blog\/#\/schema\/person\/55ca03cbfebabf05e94258e529620fcb\"},\"headline\":\"SaaS Q&#038;A: What opportunities are there in 2016 &#038; beyond?\",\"datePublished\":\"2016-04-26T15:55:34+00:00\",\"dateModified\":\"2023-08-10T10:10:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/saas-qa-opportunities-2016-beyond\/\"},\"wordCount\":598,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/saas-qa-opportunities-2016-beyond\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/04\/quora-opportunities-header.png\",\"keywords\":[\"AI\",\"api\",\"industry\",\"quora\",\"saas q&amp;a\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/chartmogul.com\/blog\/saas-qa-opportunities-2016-beyond\/\",\"url\":\"https:\/\/chartmogul.com\/blog\/saas-qa-opportunities-2016-beyond\/\",\"name\":\"SaaS Q&A: What opportunities are there in 2016 & beyond?\",\"isPartOf\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/saas-qa-opportunities-2016-beyond\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/saas-qa-opportunities-2016-beyond\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/04\/quora-opportunities-header.png\",\"datePublished\":\"2016-04-26T15:55:34+00:00\",\"dateModified\":\"2023-08-10T10:10:22+00:00\",\"description\":\"It's a great time to be building a SaaS business. 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