![\"Slipping](\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/04\/slippingaway_cropped-720x114.jpg\")
<\/p>\nMany people love using Intercom as a tool for understanding how customers are using their product, providing awesome customer service and generally being closer to them. I\u2019m guessing a lot of people see the Slipping Away segment that\u2019s built into the product and shown in the top menu bar:<\/p>\n
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Wait\u2026 What?! Disaster! 784 users are \u201cslipping away\u201d! We must take action. Someone take action.<\/p>\n
But wait a minute. What if you could actually know what those 784 users represented for your business in terms of MRR? This way, you could actually see that recurring revenue that you\u2019re slowly losing grasp of, as it gently drips from the leaky churn-ridden bucket that is your subscription business.<\/p>\n
You can get this data.<\/strong>\u00a0Using a combination of Intercom, ChartMogul and Zapier, we can view all of the relevant SaaS metrics for the customers in this segment. Allow me to show you how\u2026<\/p>\n You\u2019ll need:<\/p>\n Zapier\u2019s integration with ChartMogul means that you can connect all kinds of other platforms to your ChartMogul data. In this case, we\u2019re going to use a \u2018Zap\u2019 (Zapier app) which connects ChartMogul to Intercom.<\/p>\n Here’s the one you want:<\/p>\n Now that we\u2019ve enabled the above Zap, any user tag added in Intercom will be instantly pushed to the corresponding user in ChartMogul. Cool, huh? Let\u2019s do some bulk tagging.<\/p>\n “User was last seen more than 10 days ago AND less than 60 days ago”<\/strong><\/p>\n Tip: One interesting approach is to look at users who have a high number of total web sessions but are no longer logging in very much. These are likely to be once-active, now disengaged users. Either that or they went on a very long vacation.<\/em><\/p>\n To enjoy\u00a0the fruits of your labor, follow these steps:<\/p>\n We can see that:<\/p>\n Using these insights into your customers, you can make far better decisions and take more decisive actions towards the growth of your subscription business.<\/p>\n Actually, the above example scratches the surface of what you can do with the Segmentation and Integrations available in ChartMogul. We’ll be sure to offer more guides and walkthroughs in the future, but for now go and check out the announcement<\/a> of our Zapier integration or the\u00a0ChartMogul Help Center<\/a>\u00a0to read more.<\/p>\n","protected":false},"excerpt":{"rendered":" Anyone who uses Intercom recognizes that button… it brings with it a small spike of dread in the stomach. These are your customers who are hanging on the edge of a churn-shaped precipice, ready to let go. But how much do they actually represent in MRR? Using ChartMogul and Zapier, you can find out…<\/p>\n","protected":false},"author":9,"featured_media":4219,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[25,164,47,115,128],"class_list":["post-4203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-chartmogul","tag-intercom","tag-product","tag-segmentation","tag-zapier"],"yoast_head":"\n\n
Step 1: Activate the Zapier Zap<\/h2>\n
![\"Zapier](\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/04\/Screenshot-2016-04-28-17.00.04-720x338.png\")
<\/a><\/p>\n![\"Add](\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/04\/Screenshot-2016-04-28-18.02.04-720x652.png\")
<\/a><\/h2>\n\n
Step 2: Tag the Slipping Away Intercom users<\/h2>\n
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Step 3: View the data in ChartMogul<\/h2>\n
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![\"ChartMogul](\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/04\/Screenshot-2016-04-28-17.36.35-1024x504.png\")
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