And both of these objectives live within the principle of customer success during the onboarding process.<\/strong>\u00a0So let\u2019s discuss each of these in a bit more depth \u2014 how they play into your customer onboarding process as a whole, and how they lead your users to seeing the value in your service.<\/p>\n The \u201caha\u201d moment is when a user sees the value of your service. They get it; it clicks. For example, for us at ChartMogul, it\u2019s when a user imports their business data. Once they do that, they can actually, literally, see<\/em> the benefits of our analytics software.<\/p>\n You can start by determining the product features that are core to seeing value. To do this you can look at data to find:<\/p>\n Or\u2026 to go old school, just have a conversation with your paying customers. Ask which features made the buying decision for them.<\/p>\n According to CrazyEgg<\/a>, if a customer is active within 3 days, then they are 4x more likely to convert.<\/strong> So, the point is to get the user to start actually using it, even just the first step. How? Through helpful content and communication that guides them through your product.<\/p>\n The first part of this is managing their expectations.<\/p>\n Disillusionment rips a huge hole in your conversion funnel; it\u2019s a sure-fire way for users\u00a0to drop out. <\/p>\n Tweet this quote<\/a>\n <\/blockquote>\n Here are some other things you can do:<\/p>\n Action-based, behavior-based communication with users. Don\u2019t switch on a time sequence schedule that emails users on Day X, Day Y, and Day Z. The one-size-fits-all approach is drastically less effective here.<\/p>\n \u201cIf you\u2019re still sending emails based on a timed sequence instead of triggered by actual user behavior, you\u2019re 100 percent doing it wrong.\u201d \u2013 Lincoln Murphy<\/a><\/p><\/blockquote>\n You can still automate the communication, but design it so that user behavior triggers certain emails, emails that prompt them to the next logical step in your app, to the next plateau where they will see even more value.<\/p>\n In this way, you assist heavily engaged users and also re-engage idle accounts that are at risk of falling into the void.<\/p>\n Extra tips:<\/em><\/p>\n And if a users fall inactive? <\/em>Follow these tips on how to engage mid-trial users<\/a>.<\/p>\n As the free trial winds to a close…<\/p>\n And when a user doesn\u2019t convert by the end of the free trial, try the following:<\/p>\n Again, you have the chance to re-engage and convert the users who\u00a0weren\u2019t successful\u00a0in the free trial. And you also get invaluable feedback that can help you refine your product roadmap and improve the trial experience moving forward.<\/p>\n This answer was originally published on Quora. View the original thread here:\u00a0How to convert free trial users to paying customers?<\/a><\/p>\n NEW \u2014 SaaS Q&A: How to convert free trial users to paying customers? https:\/\/t.co\/jIfReqQoZp<\/a> #SaaS<\/a> #Conversion<\/a> pic.twitter.com\/6sNdbBB5Lq<\/a><\/p>\n \u2014 ChartMogul (@ChartMogul) May 2, 2016<\/a><\/p><\/blockquote>\n![\"SaaS](\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/Intercom-free-trial-1.png\")
Get them to the \u201caha\u201d moment ASAP<\/h1>\n
Determine your product’s aha moment<\/h3>\n
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Get users active immediately<\/h3>\n
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Provide a frictionless experience<\/h1>\n
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At free trial signup<\/h3>\n
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Throughout free trial<\/h3>\n
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End of free trial<\/h3>\n
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\n![\"chargify](\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/chargify-Appcues-720x168.png\")
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