{"id":4377,"date":"2016-05-18T14:34:36","date_gmt":"2016-05-18T12:34:36","guid":{"rendered":"https:\/\/chartmogul.com\/blog\/?p=4377"},"modified":"2023-08-10T12:10:44","modified_gmt":"2023-08-10T10:10:44","slug":"clearbit-alex-maccaw","status":"publish","type":"post","link":"https:\/\/chartmogul.com\/blog\/clearbit-alex-maccaw\/","title":{"rendered":"A passion for code paves the road to CEO"},"content":{"rendered":"<p>You can also check out this interview on the SaaS Open Mic Podcast:<\/p>\n<p>https:\/\/soundcloud.com\/chartmogul\/saas-open-mic-06-alex-maccaw-ceo-clearbit<\/p>\n<hr \/>\n<h1>From Twitter to Stripe to Clearbit<\/h1>\n<p><strong>Ed: I know you have an interesting background as a developer, and you\u2019ve done several things and worked for several startups\u200a\u2014\u200asuch as Twitter and Stripe\u200a\u2014\u200ain a front-end developer role. It\u2019d be great to figure out how you got started with that, and then go through to how you eventually founded <a href=\"https:\/\/clearbit.com\/\" target=\"_blank\">Clearbit<\/a>.<\/strong><\/p>\n<p><strong>So where did it all start for you?<\/strong><\/p>\n<p>Alex: Well, if we go back to the beginning, it started when I was in high school. I was just experimenting with coding, teaching myself, and doing a bit of consulting. I couldn\u2019t get good enough math grades to get into a computer science course, so I decided to drop out and do an internship at a startup. And I kind of pity that startup for hiring me because I was so bad at coding! I remember using some particular instance variables instead of local variables because they were a prettier color in the editor\u2026 But basically I learned everything at that company. It\u2019s called <a href=\"https:\/\/www.reevoo.com\/\" target=\"_blank\">Reevoo<\/a>. And then did a bunch more consulting in London.<\/p>\n<p>I got my first taste of San Francisco on a trip here and decided I wanted to come out here permanently. So I figured out how to do the visa situation, managed to get out to San Francisco and I joined Twitter. I worked there for about a year; I was on the revenue team building up all of their ad products. And then I joined Stripe, and I worked on a lot of Stripe\u2019s front-end. I worked on Stripe JS, I made the Stripe checkout, and I wrote all the iOS libraries and a few other things.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-4389 alignleft\" src=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/Quote-8-300x267.png\" alt=\"Quote 8\" width=\"300\" height=\"267\" srcset=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/Quote-8-300x267.png 300w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/Quote-8-768x682.png 768w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/Quote-8-720x640.png 720w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/Quote-8.png 799w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/Quote-8-300x267@2x.png 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Then after my time at Stripe it was time to do what I actually came out to the city to do, which was my own startup. And I worked through various ideas. I\u2019d like to say I left Stripe to do exactly what I wanted to do, but that\u2019s not the case. I worked on a lifestyle business in the recruiting space for a while, which I sold. Then I came upon the idea of Clearbit. Essentially taking all of the experience I learned at Stripe about working with data APIs but in a slightly different realm: where we\u2019re selling data instead of doing credit card transactions.<\/p>\n<p><strong>Ed: Was this something that you knew all along? That the end goal was for you to start a business? Or was this something that appeared to you at some point along that journey?<\/strong><\/p>\n<p>Alex: It absolutely was a goal the whole time. I worked for the other companies in San Francisco to learn a few things\u200a\u2014\u200aand I learned a lot, to be honest.<\/p>\n<h1>What he learned coding at Stripe<\/h1>\n<p><strong>Ed: What were the key things you learned at companies like Stripe and Twitter that weren\u2019t just: how to code better apps? I guess being thrust into companies of that size or with that rate of growth was overwhelming.<\/strong><\/p>\n<p>Alex: Yes, I certainly learned a lot at Stripe. It\u2019s quite amazing being a part of a rocketship like that\u200a\u2014\u200ayou get to feel something pretty rare. What would I say I learned\u2026 that\u2019s a tricky thing.<\/p>\n<p>You know, one thing I learned at Stripe was to make pixel-perfect designs. The designers at stripe are really awesome. And one thing I learned was to get really good at CSS so now I can produce picture-perfect markups. And I\u2019m still the one that does front-end implementation at Clearbit. So, there\u2019s one thing I learned! But it\u2019s kindof hard to talk about specific things I learned because it was just so much.<\/p>\n<figure id=\"attachment_4390\" aria-describedby=\"caption-attachment-4390\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4390 size-large\" src=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/Screen-Shot-2016-05-18-at-10.34.43-1024x491.png\" alt=\"Stripe\" width=\"1024\" height=\"491\" srcset=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/Screen-Shot-2016-05-18-at-10.34.43-1024x491.png 1024w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/Screen-Shot-2016-05-18-at-10.34.43-300x144.png 300w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/Screen-Shot-2016-05-18-at-10.34.43-768x368.png 768w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/Screen-Shot-2016-05-18-at-10.34.43-720x345.png 720w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/Screen-Shot-2016-05-18-at-10.34.43-1920x921.png 1920w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/Screen-Shot-2016-05-18-at-10.34.43-1024x491@2x.png 2048w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/Screen-Shot-2016-05-18-at-10.34.43-300x144@2x.png 600w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/Screen-Shot-2016-05-18-at-10.34.43-768x368@2x.png 1536w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/Screen-Shot-2016-05-18-at-10.34.43-720x345@2x.png 1440w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-4390\" class=\"wp-caption-text\">An example of Stripe\u2019s dynamic, detailed\u200a\u2014\u200ayet clean\u200a\u2014\u200adesign. A screenshot doesn\u2019t do it justice. source: https:\/\/stripe.com\/connect<\/figcaption><\/figure>\n<p><strong>Ed: Something we\u2019re always blown away by at ChartMogul, as a product that integrates and is partnered with Stripe, is the quality of their front-end work, and the stuff they put out on their site, even their blog actually. I don\u2019t know if you were involved with that side of the site at the time, but whoever is doing that now is doing an amazing job!<\/strong><\/p>\n<p>Alex: Well, I can hardly take credit. I mean, it\u2019s kind of unfair for us, other API startups, to compete with Stripe because they have such an incredible design team that one can only dream of having splash pages as nice as theirs. But I think we [at Clearbit] pull above our weight. Our designs are all done by this guy called <a href=\"https:\/\/twitter.com\/drewwilson\" target=\"_blank\">Drew Wilson<\/a> who is fantastic. We contract all those in.<\/p>\n<p><strong>Ed: Do you think that was some of the secret sauce at Stripe, this perfection on the design side that just made everything so visually attractive?<\/strong><\/p>\n<p>Alex: No. It didn\u2019t hurt! It\u2019s great. But the magic behind Stripe was that there was a real need for a solution to that problem. And they did a few things\u2026<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-4391 alignleft\" src=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/stripe-magic-300x266.png\" alt=\"Clearbit Stripe\" width=\"300\" height=\"266\" srcset=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/stripe-magic-300x266.png 300w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/stripe-magic-768x682.png 768w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/stripe-magic-720x639.png 720w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/stripe-magic.png 791w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/stripe-magic-300x266@2x.png 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>I think Stripe JS was ingenious, the fact that you didn\u2019t need to worry about being PCI compliant or that it was the minimum compliance that you had to implement. That was a stroke of genius. And I think the merchant account\u200a\u2014\u200athe fact that they would allocate merchant account for you behind the scenes so you could sign up and start accepting payments asap\u200a\u2014\u200athat was an incredible thing at the time, as well. So for me, it was execution on those fronts. Now, the design is fantastic but I certainly don\u2019t think their success is due to it.<\/p>\n<p><strong>Ed: Was there always a clear vision of where Stripe was going and was everyone behind it, very focused on that goal?<\/strong><\/p>\n<p>Alex: Yeah, there was. Their motto is: \u201cIncrease the GDP of the internet.\u201d I like that, I like that a lot. For us working there, it made a lot of sense.<\/p>\n<p><strong>Ed: Sure. Did you have a mentor there or a figure who guided you through or did you find your own way?<\/strong><\/p>\n<p>Alex: Mostly my own way. I mean, I certainly learned from my colleagues, but one of the reasons I didn\u2019t do more conventional schooling is because I like teaching myself things.<\/p>\n<h1>Going his own way<\/h1>\n<p><strong>Ed: Having skipped the Computer Science path, do you think that gives you a different perspective, or perhaps an advantage or maybe even a disadvantage compared to the Computer Science grads that go through the typical route to software engineering at a startup?<\/strong><\/p>\n<p>Alex: Well, it certainly gives you a lot of first-hand real-world knowledge. I\u2019d be slightly wary of hiring a recent Computer Science graduate unless I\u2019d seen their coding. Because I think a lot of it is pretty abstract. And the languages they teach, like Java for example, aren\u2019t very practical in startup land.<\/p>\n<p>But I keep a pretty open mind when people apply for jobs at Clearbit. For example, I probably couldn\u2019t tell you if any of the guys I work with have degrees or what they\u2019re in. It\u2019s more about what they can do from now on.<\/p>\n<p><strong>Ed: So what was your strategy for getting hired in the first place in a startup? I guess companies like Stripe and Twitter aren\u2019t the easiest to get into\u200a\u2014\u200athey have a pretty high barrier. So, how did you negotiate or navigate those routes?<\/strong><\/p>\n<p>Alex: To be honest, I\u2019m very lucky and very fortunate to be working in an industry that doesn\u2019t have a lot of hangups around having a degree. So it wasn\u2019t that hard. For Twitter I think I just DMed Dan Webb, whom I knew, another Brit, who was head of the web team there. And for Stripe, I think I met John [Collison] at some housewarming party. So, it wasn\u2019t tricky, to be honest, because there\u2019s a huge amount of demand for good engineers out here. Visa wise it was tricky. They just don\u2019t usually let people in without degrees.<\/p>\n<figure id=\"attachment_4392\" aria-describedby=\"caption-attachment-4392\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4392 size-full\" src=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/alex-maccaw-stripe.jpg\" alt=\"Stripe Alex MacCaw\" width=\"1024\" height=\"683\" srcset=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/alex-maccaw-stripe.jpg 1024w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/alex-maccaw-stripe-300x200.jpg 300w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/alex-maccaw-stripe-768x512.jpg 768w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/alex-maccaw-stripe-720x480.jpg 720w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/alex-maccaw-stripe-300x200@2x.jpg 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-4392\" class=\"wp-caption-text\">Alex MacCaw during his days at Stripe.<\/figcaption><\/figure>\n<h1>How he got the US visa, and managed to travel the world in the meantime<\/h1>\n<p><strong>Ed: I noticed you took some time out at one point to travel. I remember reading some of your stuff on your blog a while back, and you come across as someone who tends to push themselves in sharing things and creating, also traveling and self-development\u200a\u2014\u200aand writing about all of it. I was wondering if you could talk a little about your motivation for that and how big a part of your self-development that is.<\/strong><\/p>\n<p>Alex: It\u2019s core. I love traveling. When I was coming out to the states and organizing the visa, it was the perfect opportunity. Because I managed to get what\u2019s called an <a href=\"https:\/\/www.uscis.gov\/working-united-states\/temporary-workers\/o-1-visa-individuals-extraordinary-ability-or-achievement\" target=\"_blank\">O-1 visa<\/a>. When I was trying to figure out how to get over to the States, there were a few options. The O-1 is probably the best one. But it did require me to demonstrate some kind of extraordinary ability; that\u2019s the criteria for that visa.<\/p>\n<p>So I decided to write a book. I wrote <a href=\"http:\/\/shop.oreilly.com\/product\/0636920018421.do\" target=\"_blank\">a book for O\u2019Reilly<\/a> on programming JavaScript apps\u200a\u2014\u200aactually I wrote two, <a href=\"http:\/\/shop.oreilly.com\/product\/0636920024309.do\" target=\"_blank\">another on CoffeeScript<\/a>. So I was like, \u201cOkay I have a contract to write this book. It will maybe take me six months. I might as well do it while I\u2019m traveling and combine all these things at once.\u201d I felt like it was perhaps my last chance to travel aimlessly for a year without anything else I had to think about.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-4393 alignleft\" src=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/Quote-9-300x267.png\" alt=\"Stripe Alex MacCaw\" width=\"300\" height=\"267\" srcset=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/Quote-9-300x267.png 300w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/Quote-9-768x682.png 768w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/Quote-9-720x640.png 720w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/Quote-9.png 799w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/Quote-9-300x267@2x.png 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>So I bought a round-the-world ticket, which is actually reasonably priced, and just started traveling. I wrote a lot of the book in South Africa and Southeast Asia. And I ended up going to about 20 countries that year, which was quite excessive. My advice to people on traveling is a little different now. I got a taste of everything but I hardly had two nights in the same bed. But now I have a taste of everything, so I feel I know what I like and what I don\u2019t like, so I can go back to those countries and really immerse myself.<\/p>\n<p><strong>Ed: There are so many people out there who have a goal of doing some world travel, particularly after studying or before they move into an intensive career. What are the key bits of advice you\u2019d give to those people? If I wanted to travel the world, what would you tell me?<\/strong><\/p>\n<p>Alex: My main piece of advice would be: don\u2019t plan it. Have no agenda. Just buy a one-way ticket to wherever you want to start; somewhere in Asia is always a good choice. And just take it day-by-day and see what happens. I wouldn\u2019t worry about traveling alone, I traveled alone for the year. Cost, I mean, if you\u2019re living in San Francisco, traveling is way, way cheaper. And if you\u2019re a programmer you can always contract along the way.<\/p>\n<p><strong>Ed: Is that something you did or were you fully focused on the book?<\/strong><\/p>\n<p>Alex: I was fully focused on the book. I was fortunate I had a bit of spare cash from consulting gigs. So I could just dedicate myself to that.<\/p>\n<p><strong>Ed: Was the book contract just a means to get a visa to get into the US, or was it something you wanted to do anyway?<\/strong><\/p>\n<p>Alex: Well it certainly was a book I thought should be written. At the time there had been very little thought put into frameworks\u200a\u2014\u200athis is even pre-backbone JS. So after working on JS apps and big web apps for a while, and trying to assign NBC architectures to them that I\u2019d been practicing on the server side, I thought there honestly were a lot of practices that could be improved. So I really wanted to write that particular book. And it was great to get the opportunity to do it. It was great career wise. I don\u2019t think it was particularly hard to do\u2026 You could probably write a book in the evenings, do it in three months if not less. I found it pretty straightforward. But I certainly didn\u2019t do it for the money; there\u2019s no money it. Ultimately it was a means to getting that visa.<\/p>\n<h1>Origin of Clearbit<\/h1>\n<p><strong>Ed: So let\u2019s talk about Clearbit. You said you fell upon this problem that existed and the idea of creating Clearbit as a product. It\u2019d be great if you mentioned what the problem is and how you went about solving it.<\/strong><\/p>\n<p>Alex: So, it was really won out of a lot of the frustrations that I had at Stripe around obtaining high-quality data: either that data didn\u2019t exist, or it was a really crappy API. And I thought I could improve on that. I wanted to work in the API space; I really love working with APIs. I like the fact that you can put an API out there and not know what people will build on it until you finally see something and be blown away by what someone has built on top of your platform. So I knew I wanted to be in APIs and in data.<\/p>\n<p>So let\u2019s make a company that builds data APIs for business. And the best API to start with was the email lookup one. Because practically every company has that problem. This API, you give it an email address and it returns someone\u2019s name, their social handles, their job titles, their location down the city\u200a\u2014\u200abasically automating a Google search. We don\u2019t return anything more on the personal side than a Google search would, but it\u2019s a very useful API. Then we expanded that by adding company information. Every corporate email has a domain name on it. Just a company\u2019s website is an excellent source of data for us.<\/p>\n<p>So we had those two APIs, and we\u2019ve been adding more and more since then. We\u2019ve added APIs to find new companies, based on technologies. You can say, \u201cShow me all companies in SF that use Stripe and have this many employees.\u201d You can get really granular with your search queries. We have APIs where you can find contacts at different companies, find the best person to get in touch with. We have APIs for what\u2019s called an O-fact check, which is a form of financial compliance. And the idea is that we just keep adding to these. Our forte is APIs and we\u2019re going to keep adding to these business APIs. Whatever our customers demand, essentially.<\/p>\n<figure id=\"attachment_4394\" aria-describedby=\"caption-attachment-4394\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-4394\" src=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/IMG_4013-1024x708.jpg\" alt=\"Clearbit SF\" width=\"1024\" height=\"708\" srcset=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/IMG_4013-1024x708.jpg 1024w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/IMG_4013-300x208.jpg 300w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/IMG_4013-768x531.jpg 768w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/IMG_4013-720x498.jpg 720w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/IMG_4013-1920x1328.jpg 1920w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/IMG_4013-1024x708@2x.jpg 2048w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/IMG_4013-300x208@2x.jpg 600w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/IMG_4013-768x531@2x.jpg 1536w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/IMG_4013-720x498@2x.jpg 1440w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-4394\" class=\"wp-caption-text\">View of Market Street, through the heart of downtown San Francisco. Wave to the Clearbit headquarters!<\/figcaption><\/figure>\n<h1>APIs, Integrations, and the future of SaaS<\/h1>\n<p><strong>Ed: Obviously you have a SaaS model, and your customers pay a subscription to get access to this data. It seems to me there\u2019s probably a trend in this Data-as-a-Service model, where you have a product that doesn\u2019t have traditional elements, such as a user interface or anything other than a programmatic interface. Do you think this is a trend that will continue to grow?<\/strong><\/p>\n<p>Alex: Yes, for sure. We\u2019ve just seen the first company that was API-first IPO, which was <a href=\"https:\/\/www.twilio.com\" target=\"_blank\">Twilio<\/a>. And this trend is just going to continue to grow. I think APIs are incredibly powerful.<\/p>\n<p>One thing we strongly believe at Clearbit is that you get leaps and advances in technology by basic infrastructure improvements. So we\u2019re just making a really good platform for everyone else to build on. And while on the surface our APIs might not be that innovative, the very fact that they\u2019re there and easy to use, and all in one place, means that people are going to create really exciting businesses on top of them.<\/p>\n<p><strong>Ed: They really are just building blocks. Actually it\u2019s interesting to think how many products you can put together with just integrations of APIs.<\/strong><\/p>\n<p>Alex: It\u2019s incredible. You see a company like Uber that\u2019s just four APIs: Twilio, <a href=\"https:\/\/www.braintreepayments.com\/\" target=\"_blank\">Braintree<\/a> for payment processing, Google Maps, and <a href=\"https:\/\/checkr.com\/\" target=\"_blank\">Checkr<\/a> for the background processing. Uber wouldn\u2019t be possible without those APIs, especially Google maps. You just can\u2019t innovate on that many fronts as a company. But if those are in place and you can build on top of them, that\u2019s when you can build the world\u2019s biggest company.<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-4395 alignleft\" src=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/Quote-6-300x267.png\" alt=\"Clearbit\" width=\"300\" height=\"267\" srcset=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/Quote-6-300x267.png 300w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/Quote-6-768x682.png 768w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/Quote-6-720x640.png 720w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/Quote-6.png 799w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/Quote-6-300x267@2x.png 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Ed: What do you think about integrations? A lot of tech products right now may offer an API, but they also offer a huge array of integrations with existing services that don\u2019t require any programming work to plug in. Is that a strategy you guys are taking as well?<\/strong><\/p>\n<p>Alex: Yeah, for sure. So if we\u2019ve succeeded, then you shouldn\u2019t be thinking of Clearbit. We should just be humming along in the background. And so our data should be wherever you hang out. Our Salesforce integration, for example, is incredibly successful. People love that. And I just view our integration with Salesforce as a Ruby library or a Python library or a Node library. It\u2019s the same thing basically, just a means to an end: getting the data where it needs to be.<\/p>\n<p><strong>Ed: That makes sense. I always just think of Slack, of course. Those guys are pretty much just building a platform based upon the power of offering integrations with almost any service that\u2019s available.<\/strong><\/p>\n<p>Alex: It\u2019s quite incredible. I think Slack bots are going to be awesome. They have a massive fund dedicated to Slack bots; I think those are going to be huge.<\/p>\n<p><strong>Ed: Yeah, it\u2019s kind of scary and awesome at the same time\u2026 So do you envision a future where we are just building not much from scratch anymore and almost everything is built on this micro-service infrastructure?<\/strong><\/p>\n<p>Alex: Yeah, I mean, everything we do is abstractions upon abstractions. I feel like all human society is like that. And suddenly all programming languages are. So, for us, we\u2019re just making business abstractions better. We\u2019re making them easier to use.<\/p>\n<p><strong>Ed: There\u2019s some risk to building a product on top of existing services that are not owned by yourself. What are the challenges around building a product that is, to a lot of people, part of their infrastructure?<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-4397 alignleft\" src=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/Quote-5-300x266.png\" alt=\"Clearbit\" width=\"300\" height=\"266\" srcset=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/Quote-5-300x266.png 300w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/Quote-5-768x682.png 768w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/Quote-5-720x639.png 720w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/Quote-5.png 791w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/Quote-5-300x266@2x.png 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Alex: Well certainly there is some risk there. Especially if that product has no competition. Luckily for a lot of other APIs, there are alternatives. It does weigh heavily on me. We\u2019re often asked\u200a\u2014\u200a\u201cClearbit is awesome and we love using it. Please, please don\u2019t ever get acquired or acqui-hired, and then shut the service down!\u201d Because I think people are so burned by all these companies that they rely on doing exactly that.<\/p>\n<p>So that is something I never want to do. That\u2019s why Clearbit is profitable, and I want to keep it profitable because I want control over my destiny and I want to build this company that lasts.<\/p>\n<h1>Building a company that lasts<\/h1>\n<h2>Marketing and metrics for an API product<\/h2>\n<p><strong>Ed: So, how do you market a product that doesn\u2019t have a UI or a user experience as such? Well, I guess you could argue that an API has a user experience, but it\u2019s not a product that is visual in nature. How on earth do you do that?<\/strong><\/p>\n<p>Alex: Well it comes along with its own set of complexities, and it\u2019s one of the things I\u2019ve learned most about in building this company.<\/p>\n<p>For outbound sales, we don\u2019t sell the API itself. We sell specific integrations. Because that is much easier for people to visualize and understand, and it\u2019s also much easier for us to find a contact at a company who would be interested in using it. For example, a Salesforce implementation will actually go out and sell to the head of sales. Or a Marketo implementation will go out and sell to a head of marketing.<\/p>\n<p>For inbound traffic, it\u2019s mostly about the API. Stripe and GitHub have really pioneered for us, having a great relationship with the dev community. We\u2019re giving back lots of open source, lots of talks, and we have some free APIs as well. Like we have <a href=\"https:\/\/clearbit.com\/logo\" target=\"_blank\">the Logo API<\/a> so you can turn any domain name into a company logo. So there\u2019s a few different strategies there, but that kind of outlines it.<\/p>\n<p>If anyone is starting an API business, I would say one thing to realize is that the sales cycles are long. Because once you\u2019ve sold to the product side, you have to get the engineering side involved. And even if you are a company like Stripe who is targeting engineers, because engineers can see a direct value from the API, as you grow bigger and bigger, you\u2019re often targeting the business side of the corporation anyway. And so, there is a slow sales cycle, but the flip side of that is that your churn is pretty low.<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-4398 alignleft\" src=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/Quote-4-300x266.png\" alt=\"Clearbit\" width=\"300\" height=\"266\" srcset=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/Quote-4-300x266.png 300w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/Quote-4-768x682.png 768w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/Quote-4-720x639.png 720w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/Quote-4.png 791w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/Quote-4-300x266@2x.png 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Ed: Yeah, it\u2019s sticky right, if you have an API integrated into your product. It\u2019s interesting. Last week at ChartMogul we launched a fairly big feature, which is an <a href=\"https:\/\/chartmogul.com\/blog\/new-feature-segmentation\/\" target=\"_blank\">advanced segmentation<\/a> for our analytics tool that allows people to pipe in data from other sources. Obviously through an API. It\u2019s something we\u2019ve been thinking a lot about over the last weeks: Should we extend our trial or account for much longer sales cycles for people who are integrating this? Also, interestingly enough we just integrated Clearbit as well as a part of this feature!<\/strong><\/p>\n<p>Alex: I was excited to see that. That\u2019s awesome!<\/p>\n<p><strong>Ed: It\u2019s really cool actually because it means we can offer it out of the box. Without the customer having to pipe in any data, they have something already to play with. They have the segmentation tool with data that comes from Clearbit, which they can use to segment their customers. I think it\u2019s something where\u200a\u2014\u200aif you can really make people see the value and the possibilities of what they can do with the data, then it\u2019s pretty much a no-brainer for them. But it\u2019s getting to that point which can be a lot of effort, in some cases.<\/strong><\/p>\n<p>Alex: Yes, exactly. Getting it in front of people, that\u2019s the hard thing.<\/p>\n<p><strong>Ed: So, as a SaaS business, do you guys use a lot of metrics to measure your growth? Are you a numbers guy, or\u2026?<\/strong><\/p>\n<p>Alex: To some degree, but I would say the rest of my team\u200a\u2014\u200acertainly on the sales side\u200a\u2014\u200aare much better than me. We have a pretty good analytics set-up right now. So we synchronize with Stripe. When you\u2019re doing Stripe integration you could just do stata runtime and have Stripe calculate it, but that\u2019s pretty slow. So we have subscriptions and built out a pretty extensive billing system on our end. And then for analytics, we use a combination of things. We\u2019ve tried pretty much everything. Right now we\u2019re using Kissmetrics for a few things, but we\u2019re moving to a plain redshift. I actually wrote a pretty awesome little open source library that takes S3 logs and turns them into redshift table rows. So that\u2019s something we\u2019re thinking of moving to. Because S3s, you can imagine, can probably take any traffic that you throw at it.<\/p>\n<h2>Creating a team and a vision<\/h2>\n<p><strong>Ed: How on earth do you still find the time to write open source libraries?<\/strong><\/p>\n<p>Alex: I\u2026probably shouldn\u2019t, is the answer.<\/p>\n<p><strong>Ed: Do you just dictate them and outsource the development?<\/strong><\/p>\n<p>Alex: No, I just enjoy coding so much. I mean, I still code a lot of Clearbit. I\u2019m trying to step back a little bit from that, because as CEO your responsibility is to a lot of other things\u200a\u2014\u200aas well as the engineering.<\/p>\n<p>But I think that technical CEOs have this struggle. Because my first love is programming. And it\u2019s very hard to juggle all the things I like to do.<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-4399 alignleft\" src=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/Quote-7-300x267.png\" alt=\"Clearbit\" width=\"300\" height=\"267\" srcset=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/Quote-7-300x267.png 300w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/Quote-7-768x682.png 768w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/Quote-7-720x640.png 720w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/Quote-7.png 799w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/Quote-7-300x267@2x.png 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Ed: What does that mean in terms of the team that you\u2019ve hired around you? You obviously still want to stay close to the technical side, so I guess you want to hire a team that complements that.<\/strong><\/p>\n<p>Alex: Right. So we have three engineers, and we have three sales engineers. Everyone on the sales side can code, as well. I think it\u2019s important to keep the company technical for as long as we can. Because it\u2019s hard to sell an API if you can\u2019t actually program one\u2026 So the team definitely complements my abilities.<\/p>\n<p>The sales side of the company is just fantastic. You might think it\u2019s hard finding a unicorn programmer who can do front-end and backend and a bit of design\u200a\u2014\u200abut it\u2019s even harder to find someone who\u2019s in sales and who can code. And we\u2019ve got <em>three<\/em> of those.<\/p>\n<p><strong>Ed: Wow, rare breeds.<\/strong><\/p>\n<p>Alex: Rare breeds, indeed. So, my time mostly is spent hiring these days. I completed probably the last bit of programming, <a href=\"http:\/\/blog.clearbit.com\/clearbit-connect\/\" target=\"_blank\">this connect product<\/a> that we\u2019re releasing this year, and then I\u2019ll try to focus on less technical things.<\/p>\n<p>What I will say is that I\u2019ve laid a good groundwork. Code quality is very important to me. And whenever you join a company as an engineer, I\u2019d encourage you to look at the code before you join because you see what you\u2019re going to be living with for the next year or so.<\/p>\n<p>We have a really good standard at Clearbit, an awesome service-oriented architecture. It\u2019s incredibly important to the company that engineers can create a new service within five minutes. So if you want your cname, you want your server, all of that stuff\u200a\u2014\u200awe have a really nice architecture so you can create that very, very quickly. And essentially we just copied <a href=\"https:\/\/www.heroku.com\/\" target=\"_blank\">Heroku<\/a>\u200a\u2014\u200aso you just go \u201cgit push production,\u201d and it all works.<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-4400 alignleft\" src=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/engineer-300x267.png\" alt=\"Clearbit\" width=\"300\" height=\"267\" srcset=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/engineer-300x267.png 300w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/engineer-768x682.png 768w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/engineer-720x640.png 720w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/engineer.png 799w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/engineer-300x267@2x.png 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Ed: I guess that\u2019s something that\u2019s attractive to engineers you\u2019re trying to hire, as well, right? If you\u2019re building a super high-quality, great foundational engineering culture, that will help you attract the best people.<\/strong><\/p>\n<p>Alex: Yeah, I hope so. I hope Clearbit, over time, will become renown for its code quality and its artistic approach to code.<\/p>\n<p><strong>Ed: What do the next six months to a year hold for you guys? You said you\u2019re building out this set of APIs. Is that your strategy moving forward, to scale and expand the functionality that you have already?<\/strong><\/p>\n<p>Alex: Yes. I mean, I think we could build a very substantial business off the APIs that we currently have, and we will definitely be doing that and improving them. But I also think one core idea of Clearbit is to have a whole suite of data APIs and cross-sell people. It\u2019s a lot like AWS\u2019 approach to things. You go in and start using S3, and then you\u2019re like, \u201cWhat\u2019s this EC2 thing?,\u201d and then you get more and more into the ecosystem. That\u2019s our strategy as well. So we will be focused on building more APIs this year and improving our existing ones.<\/p>\n<p><strong>Ed: That sounds great. Before we go, is there anything that you guys would like to mention? Are you hiring right now?<\/strong><\/p>\n<p>Alex: <a href=\"https:\/\/clearbit.com\/jobs\" target=\"_blank\">We\u2019re hiring<\/a>. Ideally based in San Francisco, but we have one person in Costa Rica and one person in London, so remote is fine as well.<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4401 size-medium alignleft\" src=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/Clearbit-300x266.png\" alt=\"Clearbit\" width=\"300\" height=\"266\" srcset=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/Clearbit-300x266.png 300w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/Clearbit-768x682.png 768w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/Clearbit-720x639.png 720w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/Clearbit.png 791w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/05\/Clearbit-300x266@2x.png 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Ed: Actually that\u2019s an interesting point. Is that something you\u2019re open to? Building a remote company? Or do you think there\u2019s too much value having everyone co-located?<\/strong><\/p>\n<p>Alex: I\u2019d rather everybody be in the same room. There\u2019s so much interaction you miss with a remote team. I know a lot of people will disagree with me, but I can\u2019t think of a sports team that was built remotely. I think it\u2019s pretty important.<\/p>\n<p><strong>Ed: Sure. Do you ever look back to the UK or London, or is it so great out there that you\u2019ve never looked back at all?<\/strong><\/p>\n<p>Alex: Well, I go back once a year or so. But I would never move home. I may move on from the US one day, but I\u2019d never move back to England. From a company building perspective, being in the US helps so much. Being in San Francisco helps so much. So, no, not coming home any time soon.<\/p>\n<h1>Share and follow!<\/h1>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Passion for code paves the road to CEO: how <a href=\"https:\/\/twitter.com\/maccaw\">@maccaw<\/a> went from <a href=\"https:\/\/twitter.com\/stripe\">@Stripe<\/a> to <a href=\"https:\/\/twitter.com\/clearbit\">@Clearbit<\/a> <a href=\"https:\/\/t.co\/NkNTNeXIGN\">https:\/\/t.co\/NkNTNeXIGN<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/SaaS?src=hash\">#SaaS<\/a> <a href=\"https:\/\/t.co\/ZX2XoijtV8\">pic.twitter.com\/ZX2XoijtV8<\/a><\/p>\n<p>\u2014 ChartMogul (@ChartMogul) <a href=\"https:\/\/twitter.com\/ChartMogul\/status\/732923037050384384\">May 18, 2016<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We spoke with Alex MacCaw, CEO of Clearbit, about his unconventional \u2014 and hugely successful \u2014 path to entrepreneurship. From years at Stripe (and a trip around the world), Alex has plenty of insight into starting a company, the future of the API, and the art of code.<\/p>\n","protected":false},"author":15,"featured_media":4406,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[119,176,175,21,19,174],"class_list":["post-4377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gtm","tag-api","tag-coding","tag-integrations","tag-saas","tag-startup","tag-stripe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A passion for code paves the road to CEO | ChartMogul<\/title>\n<meta name=\"description\" content=\"We spoke with Alex MacCaw, Clearbit CEO, about his unconventional \u2014 and hugely successful \u2014 path to entrepreneurship, through Stripe and around the world.\" \/>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/chartmogul.com\/blog\/clearbit-alex-maccaw\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A passion for code paves the road to CEO | ChartMogul\" \/>\n<meta property=\"og:description\" content=\"We spoke with Alex MacCaw, Clearbit CEO, about his unconventional \u2014 and hugely successful \u2014 path to entrepreneurship, through Stripe and around the world.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/chartmogul.com\/blog\/clearbit-alex-maccaw\/\" \/>\n<meta property=\"og:site_name\" content=\"ChartMogul\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/chartmogul\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-18T12:34:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-10T10:10:44+00:00\" \/>\n<meta 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