{"id":4482,"date":"2016-05-27T12:02:12","date_gmt":"2016-05-27T10:02:12","guid":{"rendered":"https:\/\/chartmogul.com\/blog\/?p=4482"},"modified":"2024-05-01T13:45:31","modified_gmt":"2024-05-01T11:45:31","slug":"eric-ernoult-agorapulse-social-media","status":"publish","type":"post","link":"https:\/\/chartmogul.com\/blog\/eric-ernoult-agorapulse-social-media\/","title":{"rendered":"Emeric Ernoult, CEO of Agorapulse on taming social media"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">Agorapulse&nbsp;re-thinks the&nbsp;approach to&nbsp;managing social channels<\/h1>\n\n\n\n<p>When it comes to social media for B2B businesses, the headaches are very real. As a business wanting to leverage social channels to interact with customers, market my product and develop a stronger brand, there are so questions to which the answer isn&#8217;t at all clear.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What channels should my brand exist on?<\/li>\n\n\n\n<li>Should I offer support through &lt;<em>insert social channel<\/em>&gt;?<\/li>\n\n\n\n<li>How can I keep track of people mentioning my brand?<\/li>\n\n\n\n<li>How can I maintain&nbsp;a consistent experience across all channels?<\/li>\n<\/ul>\n\n\n\n<p>&#8230;and that&#8217;s just the beginning.<\/p>\n\n\n\n<p>Time to talk to one of the most well-informed founders when it comes to knowledge of social media management for businesess: <strong>Eric Ernoult<\/strong>.<\/p>\n\n\n\n<p>Eric founded Agorapulse to tackle&nbsp;many of the questions mentioned above, and make social media more measurable for everyone. We had a great&nbsp;discussion, leaving me altogether more enlightened when it comes to Facebook, Twitter, Instagram and&nbsp;whatever the teenagers are using nowadays&#8230;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler\"><div class=\"wp-block-embed__wrapper\">\n<simplecast-player shortlink=\"https:\/\/saas-open-mic-by-chartmogul.simplecast.com\/episodes\/6bd295e6\"><\/simplecast-player>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Emeric of Agorapulse dives deep on measuring social media performance and interaction for businesses and his experience with the problems in the space. If you want to understand the performance of your social media efforts, this discussion is a great place to start!<\/p>\n","protected":false},"author":9,"featured_media":4483,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[178,98,66,118],"class_list":["post-4482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gtm","tag-agorapulse","tag-interview","tag-podcast","tag-saas-open-mic"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Emeric Ernoult, CEO of Agorapulse on taming social media<\/title>\n<meta name=\"description\" content=\"Emeric of Agorapulse dives deep on measuring social media performance for businesses and his experience with the many problems in the space.\" \/>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/chartmogul.com\/blog\/eric-ernoult-agorapulse-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Emeric Ernoult, CEO of Agorapulse on taming social media\" \/>\n<meta property=\"og:description\" content=\"Emeric of Agorapulse dives deep on measuring social media performance for businesses and his experience with the many problems in the space.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/chartmogul.com\/blog\/eric-ernoult-agorapulse-social-media\/\" \/>\n<meta property=\"og:site_name\" content=\"ChartMogul\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/chartmogul\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-27T10:02:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-01T11:45:31+00:00\" \/>\n<meta property=\"og:image\" 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