{"id":4497,"date":"2016-05-26T17:34:41","date_gmt":"2016-05-26T15:34:41","guid":{"rendered":"https:\/\/chartmogul.com\/blog\/?p=4497"},"modified":"2023-08-10T12:10:51","modified_gmt":"2023-08-10T10:10:51","slug":"keeping-your-product-alive","status":"publish","type":"post","link":"https:\/\/chartmogul.com\/blog\/keeping-your-product-alive\/","title":{"rendered":"Keeping your product alive, with Intercom’s Des Traynor"},"content":{"rendered":"

Intercom<\/a> has 10K+ customers, $10s of millions in revenue, and $116M raised. How can your company get there, too?<\/p>\n

It has to stay alive.<\/p>\n

\u201cMake it work, make it grow, keep it relevant.\u201d<\/strong><\/p>\n

That was the topic of Des Traynor\u2019s<\/a> keynote talk in Berlin, his only European visit on Inside Intercom\u2019s World Tour<\/a>. From the stage of the beautiful Delphi Theater, Des \u2014 co-founder, Chief Strategy Officer and VP Marketing at Intercom \u2014 laid out survival guidelines for any product in today\u2019s evolving tech scene. His motivation is simple.<\/p>\n

\u201cWe didn\u2019t come this far, to only come this far.\u201d<\/strong><\/p>\n

No matter how far your company has come, your product will always face threats of disruption, of being made obsolete. And it\u2019s imperative that founders, execs, anyone who cares about the product, to stay honest about this fact. Des admitted it to the crowd.<\/p>\n

\u201cIt\u2019s when you\u2019re at your most successful point that you feel most vulnerable.\u201d<\/strong><\/p>\n

Ironic, right? But you know what happens when you rest on your laurels\u2026 You get taken down.<\/p>\n

As such, nearly all key points of keeping a product alive came down to the character of the team behind the product itself. It\u2019s essential for any product team, at any scale of company, to embody these three things:<\/p>\n