{"id":5162,"date":"2016-08-09T10:54:47","date_gmt":"2016-08-09T08:54:47","guid":{"rendered":"https:\/\/chartmogul.com\/blog\/?p=5162"},"modified":"2023-08-10T12:24:35","modified_gmt":"2023-08-10T10:24:35","slug":"saas-open-mic-typeform","status":"publish","type":"post","link":"https:\/\/chartmogul.com\/blog\/saas-open-mic-typeform\/","title":{"rendered":"Thinking beyond User Experience with David Okuniev, Co-founder of Typeform"},"content":{"rendered":"<hr \/>\n<blockquote>\n<p class=\"p1\">&#8220;The best way to interact when you have no device, is to have a conversation.&#8221;<\/p>\n<\/blockquote>\n<hr \/>\n<h3 class=\"p1\">How do you take an uninspiring user interaction and redefine it from the ground up as something that inspires emotion and excitement from users?<\/h3>\n<p class=\"p1\">David Okuniev and his Co-founder Robert Mu\u00f1oz\u00a0realised they were onto something after developing the initial concept for <a href=\"https:\/\/www.typeform.com\">Typeform<\/a> during their time working at\u00a0a design agency in Barcelona.<\/p>\n<p class=\"p1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5176 size-full-column\" src=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/08\/david-okuniev-fullwidth-720x263.jpg\" alt=\"david-okuniev-fullwidth\" width=\"720\" height=\"263\" srcset=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/08\/david-okuniev-fullwidth-720x263.jpg 720w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/08\/david-okuniev-fullwidth-300x109.jpg 300w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/08\/david-okuniev-fullwidth-768x280.jpg 768w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/08\/david-okuniev-fullwidth-1024x373.jpg 1024w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/08\/david-okuniev-fullwidth-1920x700.jpg 1920w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/08\/david-okuniev-fullwidth-720x263@2x.jpg 1440w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/08\/david-okuniev-fullwidth-300x109@2x.jpg 600w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/08\/david-okuniev-fullwidth-768x280@2x.jpg 1536w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/08\/david-okuniev-fullwidth-1024x373@2x.jpg 2048w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/p>\n<p class=\"p1\">Fast-forward a few years and Typeform is one of europe\u2019s hottest SaaS businesses, after raising a $15M Series A in 2015. And moving into a beautiful, expansive new office space this year.<\/p>\n<p class=\"p1\">I wanted to get some insights from\u00a0David into his thinking around user experience (UX) as a concept, and how the team at Typeform are pushing beyond this into what is referred to as Human Experience. HX\u00a0spans much\u00a0wider than UX, and goes at least some of the way towards capturing the complete experience a person encounters when interacting with a brand or company.\u00a0The Typeform team have published some <a href=\"https:\/\/www.typeform.com\/blog\/human-experience\/in-search-of-the-ultimate-user-experience\/\">excellent content<\/a> around this, showing that they&#8217;re really pushing the boundaries of current product thinking.<\/p>\n<blockquote>\n<p class=\"p1\"><em>Everything<\/em> that\u2019s been designed has a corresponding <em>experience<\/em>. Everything. Look around you. It\u2019s all designed, but whether those things produce the maximum experience for you is another question.<\/p>\n<p class=\"p1\">Paul Campillo &#8211; &#8220;In Search of the Ultimate User Experience&#8221;<\/p>\n<p class=\"p1\">The <a href=\"https:\/\/www.typeform.com\/blog\/human-experience\/in-search-of-the-ultimate-user-experience\/\">Typeform blog<\/a>.<\/p>\n<\/blockquote>\n<p class=\"p1\">A few of the questions we covered in our chat:<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\">How has your background as a designer influenced Typeform as a product, and business?<\/li>\n<li class=\"li1\">What are the flaws\u00a0with UX as a concept, and why do you think we need to go beyond this?<\/li>\n<li class=\"li1\">What are some of the most common mistakes that you see companies making with\u00a0UX today?<\/li>\n<li class=\"li1\">What do you think about the hype around conversational interfaces and chat bots that we&#8217;re seeing currently?<\/li>\n<\/ul>\n<p>Listen to the full episode below, and don&#8217;t forget to subscribe to new episodes on <a href=\"https:\/\/itunes.apple.com\/gb\/podcast\/saas-open-mic\/id1067803742?mt=2\">iTunes<\/a> or <a href=\"https:\/\/soundcloud.com\/chartmogul\">Soundcloud<\/a>!<\/p>\n<p>https:\/\/soundcloud.com\/chartmogul\/david-okuniev-typeform<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Typeform has changed the way many of us think about capturing information from other people. With a vision of making things &#8220;a little more human&#8221;, it&#8217;s clear that David Okuniev and his team at Typeform run a truly product-focused business. But what is Human Experience? And why do we all need to think much bigger than UX, when it comes to creating a great experience for customers?<\/p>\n","protected":false},"author":9,"featured_media":5163,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,1998],"tags":[66,118,148,71,72],"class_list":["post-5162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gtm","category-retention","tag-podcast","tag-saas-open-mic","tag-typeform","tag-user-experience","tag-ux"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Thinking beyond UX with David Okuniev, Co-founder of Typeform<\/title>\n<meta name=\"description\" content=\"David Okuniev and his team at Typeform run a product-focused business. But what is Human Experience? And why do we need to think bigger than UX?\" \/>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/chartmogul.com\/blog\/saas-open-mic-typeform\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Thinking beyond UX with David Okuniev, Co-founder of Typeform\" \/>\n<meta property=\"og:description\" content=\"David Okuniev and his team at Typeform run a product-focused business. But what is Human Experience? And why do we need to think bigger than UX?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/chartmogul.com\/blog\/saas-open-mic-typeform\/\" \/>\n<meta property=\"og:site_name\" content=\"ChartMogul\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/chartmogul\" \/>\n<meta property=\"article:published_time\" content=\"2016-08-09T08:54:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-10T10:24:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/08\/open-mic-typeform.png\" \/>\n\t<meta property=\"og:image:width\" content=\"3000\" \/>\n\t<meta property=\"og:image:height\" content=\"1250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ed Shelley\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Mr_Ed\" \/>\n<meta name=\"twitter:site\" content=\"@chartmogul\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ed Shelley\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/chartmogul.com\/blog\/saas-open-mic-typeform\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/saas-open-mic-typeform\/\"},\"author\":{\"name\":\"Ed Shelley\",\"@id\":\"https:\/\/chartmogul.com\/blog\/#\/schema\/person\/55ca03cbfebabf05e94258e529620fcb\"},\"headline\":\"Thinking beyond User Experience with David Okuniev, Co-founder of Typeform\",\"datePublished\":\"2016-08-09T08:54:47+00:00\",\"dateModified\":\"2023-08-10T10:24:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/saas-open-mic-typeform\/\"},\"wordCount\":343,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/saas-open-mic-typeform\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/08\/open-mic-typeform.png\",\"keywords\":[\"podcast\",\"saas open mic\",\"typeform\",\"user experience\",\"UX\"],\"articleSection\":[\"GTM\",\"Retention\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/chartmogul.com\/blog\/saas-open-mic-typeform\/\",\"url\":\"https:\/\/chartmogul.com\/blog\/saas-open-mic-typeform\/\",\"name\":\"Thinking beyond UX with David Okuniev, Co-founder of Typeform\",\"isPartOf\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/saas-open-mic-typeform\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/saas-open-mic-typeform\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/08\/open-mic-typeform.png\",\"datePublished\":\"2016-08-09T08:54:47+00:00\",\"dateModified\":\"2023-08-10T10:24:35+00:00\",\"description\":\"David Okuniev and his team at Typeform run a product-focused business. But what is Human Experience? And why do we need to think bigger than UX?\",\"breadcrumb\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/saas-open-mic-typeform\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/chartmogul.com\/blog\/saas-open-mic-typeform\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/chartmogul.com\/blog\/saas-open-mic-typeform\/#primaryimage\",\"url\":\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/08\/open-mic-typeform.png\",\"contentUrl\":\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/08\/open-mic-typeform.png\",\"width\":3000,\"height\":1250},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/chartmogul.com\/blog\/saas-open-mic-typeform\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/chartmogul.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Thinking beyond User Experience with David Okuniev, Co-founder of Typeform\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/chartmogul.com\/blog\/#website\",\"url\":\"https:\/\/chartmogul.com\/blog\/\",\"name\":\"ChartMogul\",\"description\":\"Get all your SaaS &amp; Subscription Metrics with a Single Click! MRR, churn, LTV and much more.\",\"publisher\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/chartmogul.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/chartmogul.com\/blog\/#organization\",\"name\":\"ChartMogul\",\"url\":\"https:\/\/chartmogul.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/chartmogul.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2019\/05\/ChartMogul-Logo.png\",\"contentUrl\":\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2019\/05\/ChartMogul-Logo.png\",\"width\":278,\"height\":52,\"caption\":\"ChartMogul\"},\"image\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/chartmogul\",\"https:\/\/x.com\/chartmogul\",\"https:\/\/www.linkedin.com\/company\/chartmogul\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/chartmogul.com\/blog\/#\/schema\/person\/55ca03cbfebabf05e94258e529620fcb\",\"name\":\"Ed Shelley\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/chartmogul.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0266c82a7f8c5d908b6e777ae14b3f52031ea56eb421b3624c74426e07c751c5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0266c82a7f8c5d908b6e777ae14b3f52031ea56eb421b3624c74426e07c751c5?s=96&d=mm&r=g\",\"caption\":\"Ed Shelley\"},\"description\":\"Former Director of Content\",\"sameAs\":[\"http:\/\/@Mr_Ed\",\"https:\/\/x.com\/Mr_Ed\"],\"url\":\"https:\/\/chartmogul.com\/blog\/author\/ed\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Thinking beyond UX with David Okuniev, Co-founder of Typeform","description":"David Okuniev and his team at Typeform run a product-focused business. But what is Human Experience? And why do we need to think bigger than UX?","robots":{"index":"index","follow":"follow"},"canonical":"https:\/\/chartmogul.com\/blog\/saas-open-mic-typeform\/","og_locale":"en_US","og_type":"article","og_title":"Thinking beyond UX with David Okuniev, Co-founder of Typeform","og_description":"David Okuniev and his team at Typeform run a product-focused business. But what is Human Experience? And why do we need to think bigger than UX?","og_url":"https:\/\/chartmogul.com\/blog\/saas-open-mic-typeform\/","og_site_name":"ChartMogul","article_publisher":"https:\/\/www.facebook.com\/chartmogul","article_published_time":"2016-08-09T08:54:47+00:00","article_modified_time":"2023-08-10T10:24:35+00:00","og_image":[{"width":3000,"height":1250,"url":"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/08\/open-mic-typeform.png","type":"image\/png"}],"author":"Ed Shelley","twitter_card":"summary_large_image","twitter_creator":"@Mr_Ed","twitter_site":"@chartmogul","twitter_misc":{"Written by":"Ed Shelley","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/chartmogul.com\/blog\/saas-open-mic-typeform\/#article","isPartOf":{"@id":"https:\/\/chartmogul.com\/blog\/saas-open-mic-typeform\/"},"author":{"name":"Ed Shelley","@id":"https:\/\/chartmogul.com\/blog\/#\/schema\/person\/55ca03cbfebabf05e94258e529620fcb"},"headline":"Thinking beyond User Experience with David Okuniev, Co-founder of Typeform","datePublished":"2016-08-09T08:54:47+00:00","dateModified":"2023-08-10T10:24:35+00:00","mainEntityOfPage":{"@id":"https:\/\/chartmogul.com\/blog\/saas-open-mic-typeform\/"},"wordCount":343,"commentCount":0,"publisher":{"@id":"https:\/\/chartmogul.com\/blog\/#organization"},"image":{"@id":"https:\/\/chartmogul.com\/blog\/saas-open-mic-typeform\/#primaryimage"},"thumbnailUrl":"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/08\/open-mic-typeform.png","keywords":["podcast","saas open mic","typeform","user experience","UX"],"articleSection":["GTM","Retention"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/chartmogul.com\/blog\/saas-open-mic-typeform\/","url":"https:\/\/chartmogul.com\/blog\/saas-open-mic-typeform\/","name":"Thinking beyond UX with David Okuniev, Co-founder of Typeform","isPartOf":{"@id":"https:\/\/chartmogul.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/chartmogul.com\/blog\/saas-open-mic-typeform\/#primaryimage"},"image":{"@id":"https:\/\/chartmogul.com\/blog\/saas-open-mic-typeform\/#primaryimage"},"thumbnailUrl":"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/08\/open-mic-typeform.png","datePublished":"2016-08-09T08:54:47+00:00","dateModified":"2023-08-10T10:24:35+00:00","description":"David Okuniev and his team at Typeform run a product-focused business. But what is Human Experience? And why do we need to think bigger than UX?","breadcrumb":{"@id":"https:\/\/chartmogul.com\/blog\/saas-open-mic-typeform\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/chartmogul.com\/blog\/saas-open-mic-typeform\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/chartmogul.com\/blog\/saas-open-mic-typeform\/#primaryimage","url":"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/08\/open-mic-typeform.png","contentUrl":"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2016\/08\/open-mic-typeform.png","width":3000,"height":1250},{"@type":"BreadcrumbList","@id":"https:\/\/chartmogul.com\/blog\/saas-open-mic-typeform\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/chartmogul.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Thinking beyond User Experience with David Okuniev, Co-founder of Typeform"}]},{"@type":"WebSite","@id":"https:\/\/chartmogul.com\/blog\/#website","url":"https:\/\/chartmogul.com\/blog\/","name":"ChartMogul","description":"Get all your SaaS &amp; Subscription Metrics with a Single Click! MRR, churn, LTV and much more.","publisher":{"@id":"https:\/\/chartmogul.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/chartmogul.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/chartmogul.com\/blog\/#organization","name":"ChartMogul","url":"https:\/\/chartmogul.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/chartmogul.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2019\/05\/ChartMogul-Logo.png","contentUrl":"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2019\/05\/ChartMogul-Logo.png","width":278,"height":52,"caption":"ChartMogul"},"image":{"@id":"https:\/\/chartmogul.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/chartmogul","https:\/\/x.com\/chartmogul","https:\/\/www.linkedin.com\/company\/chartmogul\/"]},{"@type":"Person","@id":"https:\/\/chartmogul.com\/blog\/#\/schema\/person\/55ca03cbfebabf05e94258e529620fcb","name":"Ed Shelley","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/chartmogul.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0266c82a7f8c5d908b6e777ae14b3f52031ea56eb421b3624c74426e07c751c5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0266c82a7f8c5d908b6e777ae14b3f52031ea56eb421b3624c74426e07c751c5?s=96&d=mm&r=g","caption":"Ed Shelley"},"description":"Former Director of Content","sameAs":["http:\/\/@Mr_Ed","https:\/\/x.com\/Mr_Ed"],"url":"https:\/\/chartmogul.com\/blog\/author\/ed\/"}]}},"_links":{"self":[{"href":"https:\/\/chartmogul.com\/blog\/wp-json\/wp\/v2\/posts\/5162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chartmogul.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chartmogul.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chartmogul.com\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/chartmogul.com\/blog\/wp-json\/wp\/v2\/comments?post=5162"}],"version-history":[{"count":10,"href":"https:\/\/chartmogul.com\/blog\/wp-json\/wp\/v2\/posts\/5162\/revisions"}],"predecessor-version":[{"id":5190,"href":"https:\/\/chartmogul.com\/blog\/wp-json\/wp\/v2\/posts\/5162\/revisions\/5190"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chartmogul.com\/blog\/wp-json\/wp\/v2\/media\/5163"}],"wp:attachment":[{"href":"https:\/\/chartmogul.com\/blog\/wp-json\/wp\/v2\/media?parent=5162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chartmogul.com\/blog\/wp-json\/wp\/v2\/categories?post=5162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chartmogul.com\/blog\/wp-json\/wp\/v2\/tags?post=5162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}