{"id":574,"date":"2014-12-17T17:22:14","date_gmt":"2014-12-17T16:22:14","guid":{"rendered":"https:\/\/chartmogul.com\/?p=574"},"modified":"2023-08-09T20:13:31","modified_gmt":"2023-08-09T18:13:31","slug":"heat-map-your-subscription-revenue","status":"publish","type":"post","link":"https:\/\/chartmogul.com\/blog\/heat-map-your-subscription-revenue\/","title":{"rendered":"New feature: Heat-map your subscription revenue"},"content":{"rendered":"<p>This was one of those ideas we knew right away\u00a0we had to build. \u00a0I actually got goosebumps just thinking about how cool it would be.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-607 aligncenter\" src=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2021\/06\/ch--l__wp-content__uploads__2014__12__ChartMogul-heat-mapping.gif\" alt=\"ChartMogul-heat-mapping\" width=\"720\" height=\"432\" \/><\/p>\n<p>Not only does this look cool, but it gives you insights faster than almost any other way.<\/p>\n<h2>What\u00a0insights can you get from this?<\/h2>\n<ul>\n<li><strong>Identify the countries\/states\u00a0with\u00a0the worst churn situation<\/strong> (then investigate what might be going wrong there)\n<ul>\n<li>Reducing churn in the worst areas will bring your global churn rate down<\/li>\n<\/ul>\n<\/li>\n<li><strong>Where the money is, and isn&#8217;t<\/strong>\n<ul>\n<li>Quickly see how\u00a0how your customers and MRR is\u00a0distributed<\/li>\n<li>And because\u00a0you\u00a0can also filter by plan, you can\u00a0see which plans are popular in different places<\/li>\n<\/ul>\n<\/li>\n<li><strong>Identify growth opportunities<\/strong>\n<ul>\n<li>Perhaps your ARPU is super-high in\u00a0Australia but you haven&#8217;t\u00a0focussed on that market\u00a0at all\u00a0(maybe consider\u00a0channelling some marketing spend there to get more of those\u00a0high spenders)<\/li>\n<li>Maybe\u00a0your MRR is very low in large markets like the UK (perhaps a good place\u00a0to invest)<\/li>\n<li>For US focussed businesses perhaps your customers\u00a0are\u00a0highly concentrated in one or two states (lot&#8217;s of opportunities in other parts of the country)<\/li>\n<\/ul>\n<\/li>\n<li><strong>Benchmark your regional sales\u00a0teams by heat mapping your\u00a0Average Sale Price (ASP)<\/strong>\n<ul>\n<li>Read about\u00a0<a href=\"https:\/\/chartmogul.com\/blog\/2014\/12\/using-asp-to-benchmark-your-saas-sales-team\/\" target=\"_blank\">Using ASP to benchmark your SaaS sales team<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>While this data can be surfaced using tables or graphs, we can\u2019t think of a way to make this more rapidly\u00a0digestible than using choropleth maps.<\/p>\n<h3>Some future directions we could take this<\/h3>\n<ul>\n<li>Mix in country data like population, GDP, market size, etc.\n<ul>\n<li>Mixed with your subscription\u00a0data this could\u00a0give a sense of\u00a0your market saturation and where to focus efforts.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/app.chartmogul.com\/#maps\">Dive into your heat-map<\/a> and visualise your recurring revenue and all other key subscription metrics accessible with ChartMogul. Leave a comment below if you have any questions or suggestions!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What if we added <a href=\"http:\/\/en.wikipedia.org\/wiki\/Choropleth_map\" target=\"_blank\">choropleth<\/a>\u00a0(heat) mapping to ChartMogul so our users\u00a0can quickly see which of their markets\u00a0have the highest MRR,\u00a0ARPU&#8230;or worst churn?<\/p>\n","protected":false},"author":4,"featured_media":797,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"class_list":["post-574","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-updates"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New feature: Heat-map your subscription revenue | ChartMogul<\/title>\n<meta name=\"description\" content=\"View a choropleth heat-map to visualise your recurring revenue and all other key subscription metrics. It&#039;s never been easier to map your sales success.\" \/>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/chartmogul.com\/blog\/heat-map-your-subscription-revenue\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New feature: Heat-map your subscription revenue | ChartMogul\" \/>\n<meta property=\"og:description\" content=\"View a choropleth heat-map to visualise your recurring revenue and all other key subscription metrics. It&#039;s never been easier to map your sales success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/chartmogul.com\/blog\/heat-map-your-subscription-revenue\/\" \/>\n<meta property=\"og:site_name\" content=\"ChartMogul\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/chartmogul\" \/>\n<meta property=\"article:published_time\" content=\"2014-12-17T16:22:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-09T18:13:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2014\/12\/heat-map1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nick Franklin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Nick_Franklin\" \/>\n<meta name=\"twitter:site\" content=\"@chartmogul\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nick Franklin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/chartmogul.com\/blog\/heat-map-your-subscription-revenue\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/heat-map-your-subscription-revenue\/\"},\"author\":{\"name\":\"Nick Franklin\",\"@id\":\"https:\/\/chartmogul.com\/blog\/#\/schema\/person\/6b83cb75c842d51f571cac6899f78790\"},\"headline\":\"New feature: Heat-map your subscription revenue\",\"datePublished\":\"2014-12-17T16:22:14+00:00\",\"dateModified\":\"2023-08-09T18:13:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/heat-map-your-subscription-revenue\/\"},\"wordCount\":313,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/heat-map-your-subscription-revenue\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2014\/12\/heat-map1.jpg\",\"articleSection\":[\"Product Updates\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/chartmogul.com\/blog\/heat-map-your-subscription-revenue\/\",\"url\":\"https:\/\/chartmogul.com\/blog\/heat-map-your-subscription-revenue\/\",\"name\":\"New feature: Heat-map your subscription revenue | ChartMogul\",\"isPartOf\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/heat-map-your-subscription-revenue\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/heat-map-your-subscription-revenue\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2014\/12\/heat-map1.jpg\",\"datePublished\":\"2014-12-17T16:22:14+00:00\",\"dateModified\":\"2023-08-09T18:13:31+00:00\",\"description\":\"View a choropleth heat-map to visualise your recurring revenue and all other key subscription metrics. 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