{"id":7026,"date":"2017-02-14T11:03:41","date_gmt":"2017-02-14T10:03:41","guid":{"rendered":"https:\/\/chartmogul.com\/blog\/?p=7026"},"modified":"2023-01-19T09:58:55","modified_gmt":"2023-01-19T08:58:55","slug":"grover-kiss-goodbye-to-buying","status":"publish","type":"post","link":"https:\/\/chartmogul.com\/blog\/grover-kiss-goodbye-to-buying\/","title":{"rendered":"Grover: Kiss goodbye to buying?"},"content":{"rendered":"<h2 class=\"p1\">Gadgets as a service<\/h2>\n<p class=\"p1\">There\u2019s a big overlap between financing a big purchase, and renting it. Both help you spread the cost of such a spend. But the team at <a href=\"http:\/\/getgrover.com\">Grover<\/a> want us to have a flexible way in which we can rent technology and hardware products for as long as we want, and give them back when we\u2019re done.<\/p>\n<figure id=\"attachment_7039\" aria-describedby=\"caption-attachment-7039\" style=\"width: 400px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7039\" src=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2017\/02\/tom-michael-grover-300x150.jpg\" alt=\"Thom Cummings &amp; Michael Cassau\" width=\"400\" height=\"200\" srcset=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2017\/02\/tom-michael-grover-300x150.jpg 300w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2017\/02\/tom-michael-grover-720x360.jpg 720w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2017\/02\/tom-michael-grover.jpg 1000w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2017\/02\/tom-michael-grover-300x150@2x.jpg 600w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><figcaption id=\"caption-attachment-7039\" class=\"wp-caption-text\">Thom Cummings (left), CMO.<br \/>Michael Cassau (right), Founder and CEO.<\/figcaption><\/figure>\n\n<p class=\"p1\">There&#8217;s a lot\u00a0to take away from this conversation! Clearly building and growing a hardware subscription business carries some unique challenges, but there&#8217;s also a large overlap between a lot of the aspects of a SaaS business. Some of the questions we dig into include:<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\">How do you convert consumers\u00a0to a subscription-oriented way of thinking?<\/li>\n<li class=\"li1\">What are some of the differences between SaaS and subscriptions for <strong>physical<\/strong> products?<\/li>\n<li class=\"li1\">Is there a limit to the transition to subscription models for consumers?<\/li>\n<li class=\"li1\">What kind of <strong>metrics<\/strong> are important for optimizing the Grover business?<\/li>\n<li class=\"li1\">How do you approach <strong>pricing<\/strong> such a product?<\/li>\n<\/ul>\n<p>If you want to read more on the experience of using\u00a0Grover, there&#8217;s a great piece in Vice&#8217;s <em>Motherboard<\/em> publication:\u00a0<a href=\"https:\/\/motherboard.vice.com\/en_us\/article\/i-rented-all-the-expensive-tech-i-cant-afford\">I Rented All the Expensive Tech I Can&#8217;t Afford<\/a><\/p>\n<p>Get the full interview below, or in your usual podcast app (I use <a href=\"http:\/\/www.shiftyjelly.com\/pocketcasts\/\">Pocket Casts<\/a>, it&#8217;s awesome):\u00a0<a href=\"https:\/\/itunes.apple.com\/us\/podcast\/saas-open-mic\/id1067803742?mt=2\">iTunes<\/a> | <a href=\"https:\/\/soundcloud.com\/chartmogul\">SoundCloud<\/a><\/p>\n<p>https:\/\/soundcloud.com\/chartmogul\/grover<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a consumer, an increasing proportion of my digital life can be attributed to subscriptions. Photo editing, movie watching, music listening, ebook reading, blog hosting\u2026 and plenty more. But what about subscriptions for physical products? This is the realm of Berlin-based Grover. I paid a visit to their HQ, to dig a little deeper on the topic.<\/p>\n","protected":false},"author":9,"featured_media":7030,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[229,98,66,118],"class_list":["post-7026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pricing","tag-hardware","tag-interview","tag-podcast","tag-saas-open-mic"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Grover: Kiss goodbye to buying? | ChartMogul<\/title>\n<meta name=\"description\" content=\"As a consumer, an increasing proportion of my digital life can be attributed to subscriptions. But what about subscriptions for physical products?\" \/>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/chartmogul.com\/blog\/grover-kiss-goodbye-to-buying\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grover: Kiss goodbye to buying? | ChartMogul\" \/>\n<meta property=\"og:description\" content=\"As a consumer, an increasing proportion of my digital life can be attributed to subscriptions. But what about subscriptions for physical products?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/chartmogul.com\/blog\/grover-kiss-goodbye-to-buying\/\" \/>\n<meta property=\"og:site_name\" content=\"ChartMogul\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/chartmogul\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-14T10:03:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-19T08:58:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2017\/02\/open-mic-grover.png\" \/>\n\t<meta property=\"og:image:width\" content=\"3000\" \/>\n\t<meta property=\"og:image:height\" content=\"1250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ed Shelley\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Mr_Ed\" \/>\n<meta name=\"twitter:site\" content=\"@chartmogul\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ed Shelley\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/chartmogul.com\/blog\/grover-kiss-goodbye-to-buying\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/grover-kiss-goodbye-to-buying\/\"},\"author\":{\"name\":\"Ed Shelley\",\"@id\":\"https:\/\/chartmogul.com\/blog\/#\/schema\/person\/55ca03cbfebabf05e94258e529620fcb\"},\"headline\":\"Grover: Kiss goodbye to buying?\",\"datePublished\":\"2017-02-14T10:03:41+00:00\",\"dateModified\":\"2023-01-19T08:58:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/grover-kiss-goodbye-to-buying\/\"},\"wordCount\":244,\"publisher\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/grover-kiss-goodbye-to-buying\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2017\/02\/open-mic-grover.png\",\"keywords\":[\"hardware\",\"interview\",\"podcast\",\"saas open mic\"],\"articleSection\":[\"Pricing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/chartmogul.com\/blog\/grover-kiss-goodbye-to-buying\/\",\"url\":\"https:\/\/chartmogul.com\/blog\/grover-kiss-goodbye-to-buying\/\",\"name\":\"Grover: Kiss goodbye to buying? | ChartMogul\",\"isPartOf\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/grover-kiss-goodbye-to-buying\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/grover-kiss-goodbye-to-buying\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2017\/02\/open-mic-grover.png\",\"datePublished\":\"2017-02-14T10:03:41+00:00\",\"dateModified\":\"2023-01-19T08:58:55+00:00\",\"description\":\"As a consumer, an increasing proportion of my digital life can be attributed to subscriptions. 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