{"id":725,"date":"2015-01-06T16:45:18","date_gmt":"2015-01-06T15:45:18","guid":{"rendered":"https:\/\/chartmogul.com\/?p=725"},"modified":"2023-08-09T21:00:13","modified_gmt":"2023-08-09T19:00:13","slug":"the-ultimate-saas-metrics-cheat-sheet","status":"publish","type":"post","link":"https:\/\/chartmogul.com\/blog\/the-ultimate-saas-metrics-cheat-sheet\/","title":{"rendered":"The Ultimate SaaS Metrics Cheat Sheet"},"content":{"rendered":"<h2>Presenting: <strong>The Ultimate SaaS Metrics Cheat Sheet\u00a0<\/strong><\/h2>\n<p>A perfect, quick resource to learn about the following:<\/p>\n<ul>\n<li>Monthly Recurring Revenue (MRR)<\/li>\n<li>Classifying MRR (MRR Movements)<\/li>\n<li><a href=\"https:\/\/chartmogul.com\/blog\/what-is-arr\/\" target=\"_blank\" rel=\"noopener\">Annualized Run Rate (ARR)<\/a><\/li>\n<li>Average Revenue Per Account (ARPA)<\/li>\n<li>Churn Rate<\/li>\n<li>Customer Lifetime Value (LTV)<\/li>\n<li>Customer Acquisition Cost (CAC)<\/li>\n<li>And more!<\/li>\n<\/ul>\n<p><a href=\"https:\/\/chartmogul.com\/resources\/saas-metrics-cheat-sheet\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11879 size-large\" src=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2015\/01\/SaaS-Metrics-Blog-Content-1024x625.png\" alt=\"Cheat sheet image\" width=\"1024\" height=\"625\" srcset=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2015\/01\/SaaS-Metrics-Blog-Content-1024x625.png 1024w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2015\/01\/SaaS-Metrics-Blog-Content-300x183.png 300w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2015\/01\/SaaS-Metrics-Blog-Content-720x439.png 720w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2015\/01\/SaaS-Metrics-Blog-Content-1920x1172.png 1920w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2015\/01\/SaaS-Metrics-Blog-Content.png 2048w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2015\/01\/SaaS-Metrics-Blog-Content-300x183@2x.png 600w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2015\/01\/SaaS-Metrics-Blog-Content-720x439@2x.png 1440w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p class=\"text-center\"><a href=\"https:\/\/chartmogul.com\/resources\/saas-metrics-cheat-sheet\/\" class=\"btn btn-primary\">Download for free<\/a><\/p>\n<p>Big thanks to\u00a0<a href=\"http:\/\/tomtunguz.com\/\" target=\"_blank\" rel=\"noopener\">Tomasz Tunguz<\/a> and <a href=\"http:\/\/theangelvc.net\" target=\"_blank\" rel=\"noopener\">Christoph Janz<\/a>\u00a0who let us use their cohort diagrams and <a href=\"http:\/\/www.forentrepreneurs.com\/\" target=\"_blank\" rel=\"noopener\">David Skok<\/a>\u00a0for providing such a fantastic resource\u00a0on SaaS metrics for us to draw from.<\/p>\n<h2><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Many people\u00a0ask us for help understanding what all the SaaS metrics mean, why\u00a0they&#8217;re useful and how they&#8217;re calculated. We thought we&#8217;d invest some time detailing the most important metrics for SaaS businesses into a two-page cheat sheet.<\/p>\n","protected":false},"author":4,"featured_media":11881,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,1998],"tags":[60,41,36,21],"class_list":["post-725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gtm","category-retention","tag-cheat-sheet","tag-metrics","tag-pdf","tag-saas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Ultimate SaaS Metrics Cheat Sheet | ChartMogul<\/title>\n<meta name=\"description\" content=\"SaaS metrics is what we do at ChartMogul, so we spent some time summarising the most important SaaS metrics into a cheat sheet. Jump in, startup founders.\" \/>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/chartmogul.com\/blog\/the-ultimate-saas-metrics-cheat-sheet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Ultimate SaaS Metrics Cheat Sheet | ChartMogul\" \/>\n<meta property=\"og:description\" content=\"SaaS metrics is what we do at ChartMogul, so we spent some time summarising the most important SaaS metrics into a cheat sheet. Jump in, startup founders.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/chartmogul.com\/blog\/the-ultimate-saas-metrics-cheat-sheet\/\" \/>\n<meta property=\"og:site_name\" content=\"ChartMogul\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/chartmogul\" \/>\n<meta property=\"article:published_time\" content=\"2015-01-06T15:45:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-09T19:00:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2015\/01\/SaaS-Metrics-Blog-Header1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"3000\" \/>\n\t<meta property=\"og:image:height\" content=\"1250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nick Franklin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Nick_Franklin\" \/>\n<meta name=\"twitter:site\" content=\"@chartmogul\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nick Franklin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/chartmogul.com\/blog\/the-ultimate-saas-metrics-cheat-sheet\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/the-ultimate-saas-metrics-cheat-sheet\/\"},\"author\":{\"name\":\"Nick Franklin\",\"@id\":\"https:\/\/chartmogul.com\/blog\/#\/schema\/person\/6b83cb75c842d51f571cac6899f78790\"},\"headline\":\"The Ultimate SaaS Metrics Cheat Sheet\",\"datePublished\":\"2015-01-06T15:45:18+00:00\",\"dateModified\":\"2023-08-09T19:00:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/the-ultimate-saas-metrics-cheat-sheet\/\"},\"wordCount\":94,\"commentCount\":19,\"publisher\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/the-ultimate-saas-metrics-cheat-sheet\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2015\/01\/SaaS-Metrics-Blog-Header1.png\",\"keywords\":[\"cheat sheet\",\"metrics\",\"PDF\",\"saas\"],\"articleSection\":[\"GTM\",\"Retention\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/chartmogul.com\/blog\/the-ultimate-saas-metrics-cheat-sheet\/\",\"url\":\"https:\/\/chartmogul.com\/blog\/the-ultimate-saas-metrics-cheat-sheet\/\",\"name\":\"The Ultimate SaaS Metrics Cheat Sheet | ChartMogul\",\"isPartOf\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/the-ultimate-saas-metrics-cheat-sheet\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/the-ultimate-saas-metrics-cheat-sheet\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2015\/01\/SaaS-Metrics-Blog-Header1.png\",\"datePublished\":\"2015-01-06T15:45:18+00:00\",\"dateModified\":\"2023-08-09T19:00:13+00:00\",\"description\":\"SaaS metrics is what we do at ChartMogul, so we spent some time summarising the most important SaaS metrics into a cheat sheet. 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