{"id":7331,"date":"2017-02-27T15:32:43","date_gmt":"2017-02-27T14:32:43","guid":{"rendered":"https:\/\/chartmogul.com\/blog\/?p=7331"},"modified":"2023-08-10T12:57:58","modified_gmt":"2023-08-10T10:57:58","slug":"pandadoc-ceo-mikita-mikado","status":"publish","type":"post","link":"https:\/\/chartmogul.com\/blog\/pandadoc-ceo-mikita-mikado\/","title":{"rendered":"From selling berries to selling SaaS: PandaDoc CEO Mikita Mikado"},"content":{"rendered":"<h1 class=\"p1\">From humble beginnings<\/h1>\n<p class=\"p1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-7345\" src=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2017\/02\/mikita-300x300.jpeg\" alt=\"Mikita Mikado\" width=\"220\" height=\"220\" srcset=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2017\/02\/mikita-150x150@2x.jpeg 300w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2017\/02\/mikita-150x150.jpeg 150w, https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2017\/02\/mikita.jpeg 400w\" sizes=\"auto, (max-width: 220px) 100vw, 220px\" \/>Mikita Mikado started out on his entrepreneurial career, selling berries he\u2019d picked in his home Belarus, and now runs <a href=\"http:\/\/pandadoc.com\">PandaDoc<\/a>, a Series-A funded SaaS business in San Francisco.<\/p>\n<p class=\"p1\">Clearly there\u2019s a LOT that happened between those two points of Mikita\u2019s life. I joined him to try and understand some of the things he\u2019s learned along the way.<\/p>\n<p class=\"p1\">In our discussion, we cover:<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\">How activities from his youth translate to his business today<\/li>\n<li class=\"li1\">How his long-term business relationship with co-founder <a href=\"https:\/\/angel.co\/serge-barysiuk\"><span class=\"s1\">Serge<\/a><b> <\/b>works successfully, and how the complement each other<\/li>\n<li class=\"li1\">Why he\u2019s so passionate about making business transactions and contracts less painful<\/li>\n<li class=\"li1\">What metrics are important to the team at PandaDoc, and how they\u2019re actionable<\/li>\n<li class=\"li1\">The books he\u2019s learned the most from (which you can find below)<\/li>\n<\/ul>\n<p class=\"p1\">There\u2019s plenty more, but I\u2019ll leave it to you to have a listen. Don\u2019t forget you can subscribe to SaaS Open Mic on <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/saas-open-mic\/id1067803742?mt=2\">iTunes<\/a> or <a href=\"https:\/\/soundcloud.com\/chartmogul\">SoundCloud<\/a>.<\/p>\n<h2 class=\"p1\">Mikita&#8217;s top book recommendations<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.amazon.com\/Quiet-Leadership-Steps-Transforming-Performance\/dp\/0060835915\">Quiet Leadership: Six Steps to Transforming Performance at Work<\/a> &#8211; David Rock (<em>&#8220;it&#8217;s a mix of management practices and neuroscience.&#8221;)<\/em><\/li>\n<li><a href=\"https:\/\/www.amazon.com\/Pitch-Anything-Innovative-Presenting-Persuading\/dp\/0071752854\">Pitch anything<\/a> &#8211; Oren Klaff<\/li>\n<li>The\u00a0<a href=\"https:\/\/www.amazon.com\/Dale-Carnegie\/e\/B00OIFV2S2\">Dale Carnegie<\/a>\u00a0classics<\/li>\n<\/ul>\n<h1>Get the full\u00a0episode<\/h1>\n<ul>\n<li><a href=\"https:\/\/itunes.apple.com\/us\/podcast\/saas-open-mic\/id1067803742?mt=2\">iTunes<\/a><\/li>\n<li><a href=\"https:\/\/soundcloud.com\/chartmogul\">SoundCloud<\/a><\/li>\n<li><a href=\"http:\/\/www.stitcher.com\/podcast\/chartmogul\/saas-open-mic\">Stitcher<\/a><\/li>\n<\/ul>\n<p>https:\/\/soundcloud.com\/chartmogul\/mikita-pandadoc<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mikita Mikado, Co-founder and CEO of PandaDoc, started building businesses from a young age at home in Belarus. I sat down for a chat to uncover the pivotal moments of his journey, and what drives his motivation for building products.<\/p>\n","protected":false},"author":9,"featured_media":7333,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-7331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gtm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>From selling berries to selling SaaS, with PandaDoc CEO Mikita Mikado<\/title>\n<meta name=\"description\" content=\"I sat down for a chat to uncover the pivotal moments of Mikita&#039;s journey, and what drives his life-long motivation for building products.\" \/>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<link rel=\"canonical\" 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