{"id":7498,"date":"2017-03-20T11:41:19","date_gmt":"2017-03-20T10:41:19","guid":{"rendered":"http:\/\/blog.chartmogul.com\/?p=7498"},"modified":"2023-08-10T12:57:58","modified_gmt":"2023-08-10T10:57:58","slug":"saas-landing-pages-2017-analysis","status":"publish","type":"post","link":"https:\/\/chartmogul.com\/blog\/saas-landing-pages-2017-analysis\/","title":{"rendered":"SaaS landing pages in 2017: Our analysis of 100+ top businesses"},"content":{"rendered":"

By popular demand…<\/b><\/h1>\n

Our last landing page analysis<\/a> is still one the most popular articles on ChartMogul. Given that it\u2019s been 18 months since we did that run-down of the state-of-play for SaaS websites, it\u2019s definitely time to revisit the topic. Conventions and trends in website design change rapidly. Big businesses are expected to roll out redesigns to keep their site fresh every few months, while specific UX patterns\u00a0or trends spread like wildfire throughout the industry once they\u2019re proven to increase page performance (or rather, once someone has blogged about them).<\/p>\n

We included all of the 40+ companies from the previous\u00a0analysis, as well as many more. This time the total is over 100 landing pages, each from the B2B SaaS industry \u2014 from smaller startups to big-name brands like Salesforce and Google.<\/p>\n

Why the fascination?<\/h2>\n

Regardless of company size, product or target customer, the landing page is often a user\u2019s first contact with your brand. Even if not, it\u2019s always the canonical representation of your brand and your company\u2019s offering. In an age of large-scale social platforms and advertising, your website is likely to be the one remaining web property over which you have complete control. You define the design, copy, layout and behavior of your site, and it\u2019s for this reason that landing page design is such a huge consideration for every business. Unlike that sponsored post on Facebook or the article you published on Medium, you have the possibility to create a huge advantage through a compelling, convincing landing page that converts users to customers.<\/p>\n

So here it is – our updated 2017 landing page analysis!\u00a0<\/p>\n

WARNING: <\/b>This article is packed<\/i> with statistics and findings. If it\u2019s a little overwhelming, don\u2019t worry \u2014 we\u2019ll be unpacking some of these in the coming weeks.<\/p>\n

This post is split up into 8 parts, covering different aspects of B2B landing pages and each featuring examples:<\/p>\n

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  1. Navigation<\/li>\n
  2. Page length & scrolling<\/li>\n
  3. The Hero<\/li>\n
  4. The Headline<\/li>\n
  5. The Call To Action (CTA)<\/li>\n
  6. Social Proof<\/li>\n
  7. Video<\/li>\n
  8. Other findings<\/li>\n<\/ol>\n

    Browse the landing pages<\/b><\/h2>\n

    As before, you can find a collection of every landing page screenshot here on Pinterest:<\/p>\n

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