{"id":9362,"date":"2017-07-25T15:16:25","date_gmt":"2017-07-25T13:16:25","guid":{"rendered":"https:\/\/chartmogul.com\/blog\/?p=9362"},"modified":"2024-07-24T09:16:12","modified_gmt":"2024-07-24T07:16:12","slug":"david-cancel-ceo-drift-chatbots-metrics-mentorship","status":"publish","type":"post","link":"https:\/\/chartmogul.com\/blog\/david-cancel-ceo-drift-chatbots-metrics-mentorship\/","title":{"rendered":"David Cancel, CEO of Drift on chatbots, metrics & mentorship"},"content":{"rendered":"\n
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\u201cThe last decade of Marketing and Sales tools have made it super difficult to buy, and it doesn\u2019t match the way that people buy any more.\u201d<\/p>\n<\/blockquote>\n\n\n\n

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David Cancel, CEO of Drift<\/a> is a product person through and through. He\u2019s no stranger to growing a SaaS business, formerly working as CPO at HubSpot<\/a> after his startup Performable was acquired by the Marketing giant.<\/p>\n\n\n\n

David firmly believes that the experience of buying business software is lagging far behind the experience we\u2019ve all come to expect from consumer shopping. David and I chatted about his vision of the future of Sales and Marketing software – and how Drift fits into this. (hint: it involves chat bots).<\/p>\n\n\n\n

Selected quotes<\/h1>\n\n\n\n
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\u201cOur wider vision is wild and crazy, and we think we have this chance to re-define the whole stack of Marketing and Sales software\u201d<\/p>\n<\/blockquote>\n\n\n\n

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\u201cMy daughter is 12 years old. She doesn\u2019t know the difference between a brand – a company – and a person.\u201d<\/p>\n<\/blockquote>\n\n\n\n

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\u201cI have to say, I don\u2019t love bots\u2026 where they all fail is that most of them pretend to be human\u2026 that\u2019s not going to work. That\u2019s the worst experience. We took the opposite approach and said, \u2018it\u2019s always going to be clearly a bot\u2026 we\u2019re not trying to replace human behaviour, we\u2019re trying to be more intelligent about how we route someone to the right person.\u201d<\/p>\n<\/blockquote>\n\n\n\n

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\u201cIf you let anyone define a set of metrics I can define a metric to tell any story I want.\u201d<\/p>\n<\/blockquote>\n\n\n\n

Listen to the episode<\/h1>\n\n\n\n
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Enjoying SaaS Open Mic? Please take a moment to review the podcast on iTunes<\/a> – it’d really help us reach a wider audience. Thank you!<\/em><\/p>\n\n\n\n

David’s recommended books<\/h1>\n\n\n
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Shoe Dog: Phil Knight<\/a><\/p>\n\n\n\n

“In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company\u2019s early days as an intrepid start-up and its evolution into one of the world\u2019s most iconic, game-changing, and profitable brands.”<\/em><\/p>\n\n\n\n

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Conscious Capitalism, With a New Preface by the Authors: Liberating the Heroic Spirit of Business: John Mackey & Raj Sisodia<\/a><\/p>\n\n\n\n

“At once a bold defense and reimagining of capitalism and a blueprint for a new system for doing business, Conscious Capitalism is for anyone hoping to build a more cooperative, humane, and positive future.”<\/em><\/p>\n\n\n\n

Links<\/h1>\n\n\n\n