{"id":9492,"date":"2017-08-30T06:40:55","date_gmt":"2017-08-30T04:40:55","guid":{"rendered":"https:\/\/chartmogul.com\/blog\/?p=9492"},"modified":"2023-08-10T17:11:03","modified_gmt":"2023-08-10T15:11:03","slug":"tips-tricks-analyzing-churn-rate-for-non-english-language-customers","status":"publish","type":"post","link":"https:\/\/chartmogul.com\/blog\/tips-tricks-analyzing-churn-rate-for-non-english-language-customers\/","title":{"rendered":"Tips & Tricks: How does language support affect churn in different regions?"},"content":{"rendered":"

Adding location attributes to customers<\/h1>\n

ChartMogul’s native billing system integrations<\/a> automatically detect customer location information as recorded in the billing system. The location information is then stored in ChartMogul and can be easily used for segmentation in the Maps feature. There are many default attributes available out of the box in ChartMogul — you can learn more about them and how to make use of them\u00a0here<\/a>. If you submit data via the\u00a0Google Sheets App<\/a>\u00a0or\u00a0Import API<\/a>, you will need to specify the geo data in order to\u00a0build the segments described in this article.<\/p>\n

Setting up segments to compare<\/h1>\n

We will create an\u00a0English-speaking countries<\/strong>\u00a0segment as well as a\u00a0Non-English speaking countries<\/strong>\u00a0segment that we can compare.<\/p>\n

1. Log in to your ChartMogul account, and head to\u00a0the\u00a0maps page<\/a>.<\/p>\n

2. Using the Maps interface, you can now click on each English-speaking country or region to select them<\/p>\n

3. Once your selection is complete,\u00a0click\u00a0Save Region<\/strong>\u00a0and name it accordingly – “English speaking countries” or similar.<\/p>\n

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4. To create the segment\u00a0Non-English speaking countries<\/strong>, again select each of the countries that you want to include in the analysis and click\u00a0Save Region<\/strong>. Give this segment a sensible name, such as “Non-English speaking countries”.<\/p>\n

5. To compare the two regional segments, go to your\u00a0Customer churn rate<\/strong>\u00a0chart and click on\u00a0All Regions.<\/strong>\u00a0Select the region\u00a0English Speaking Countries<\/strong>.<\/p>\n

6. Next, click on\u00a0New Segment<\/strong>\u00a0to add the second\u00a0Non-English Speaking Countries<\/strong>\u00a0region.<\/p>\n

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7. In your Customer Churn rate chart, you can see that the churn rate for non-English speaking countries is higher than in English speaking countries.<\/p>\n

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What we learned<\/h1>\n

It’s clear from this analysis that customers who live in countries where English is not the dominant language are at greater risk of churning.<\/p>\n

To address this problem we could:<\/p>\n