{"id":950,"date":"2015-02-16T12:20:46","date_gmt":"2015-02-16T11:20:46","guid":{"rendered":"https:\/\/chartmogul.com\/?p=950"},"modified":"2025-03-05T15:12:25","modified_gmt":"2025-03-05T14:12:25","slug":"announcing-cohorts","status":"publish","type":"post","link":"https:\/\/chartmogul.com\/blog\/announcing-cohorts\/","title":{"rendered":"Announcing Cohorts"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\"><a title=\"Cohorts\" href=\"https:\/\/chartmogul.com\/product\/analytics\/\">Cohort analysis<\/a> is<b> <\/b>the best way to understand how the behavior of your subscribers evolves over time.\u00a0ChartMogul Cohorts brings you powerful cohort analysis at the touch of a button\u00a0&#8211; removing the previous headaches associated with spending hours in Excel.<\/p>\n<h3 class=\"p1\"><span class=\"s1\">What is a cohort?<\/h3>\n<p class=\"p1\">In SaaS, we use cohort analysis to observe what happens to a group of customers that joined in a particular time period. So we have a January 2015 cohort, a February 2015 cohort, etc. We then visualise how our various cohorts (groups) behave over time.<\/p>\n<h3 class=\"p1\"><span class=\"s1\">Why are they so useful?<\/h3>\n<p class=\"p1\">A cohort analysis let\u2019s you see a more complete picture of how your subscriptions evolve over their lifetime.<\/p>\n<p class=\"p1\">Instead of looking at aggregate numbers like churn rate, a cohort analysis visualises the way your churn rate evolves over the lifetime of a group (cohort) of customers who converted in the same time period (usually a specific month).<\/p>\n<p class=\"p1\">This allows you to find answers to questions like:<\/p>\n<ul>\n<li class=\"p1\"><strong>At which point in the lifespan of a subscription is churn at it\u2019s highest?<\/strong><\/li>\n<li class=\"p1\"><strong>Does churn stabilise after some period of time?<\/strong><\/li>\n<\/ul>\n<p><a title=\"Cohorts\" href=\"https:\/\/chartmogul.com\/product\/analytics\/\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1022 aligncenter\" src=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2021\/06\/ch--l__wp-content__uploads__2015__02__screenshot-for-landing2.jpg\" alt=\"cohort analysis screenshot\" width=\"720\" height=\"384\" \/><\/a><\/p>\n<p class=\"p1\"><span class=\"s1\">Cohorts is available immediately to all customers on our PRO plan.<\/p>\n<p class=\"p1\"><a title=\"Cohorts\" href=\"https:\/\/chartmogul.com\/product\/analytics\/\">Find out more about ChartMogul Cohorts<\/a><\/p>\n<h3 class=\"p1\">How to read a Cohort\u00a0Analysis<\/h3>\n<p class=\"p1\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1013 alignleft\" src=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2021\/06\/ch--l__wp-content__uploads__2015__02__cohortcheatsheetblog.jpg\" alt=\"cohort analysis cheat sheet\" width=\"351\" height=\"227\" \/><\/p>\n<p class=\"p1\">Master Cohorts with <strong>The Ultimate Cohort Analysis Cheat Sheet<\/strong><\/p>\n<p class=\"p1\"><a title=\"The Ultimate Cohort Analysis Cheat Sheet\" href=\"https:\/\/chartmogul.com\/blog\/2015\/02\/the-ultimate-cohort-analysis-cheat-sheet\/\">Get\u00a0the cheat sheet<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;re very excited to announce the release of our latest feature, Cohorts.<\/p>\n","protected":false},"author":4,"featured_media":988,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"class_list":["post-950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-updates"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Announcing Cohorts | ChartMogul<\/title>\n<meta name=\"description\" content=\"Forget spreadsheets. ChartMogul Cohorts brings you powerful cohort analysis at the touch of a button, so you can reduce churn and increase retention rates.\" \/>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/chartmogul.com\/blog\/announcing-cohorts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Announcing Cohorts | ChartMogul\" \/>\n<meta property=\"og:description\" content=\"Forget spreadsheets. ChartMogul Cohorts brings you powerful cohort analysis at the touch of a button, so you can reduce churn and increase retention rates.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/chartmogul.com\/blog\/announcing-cohorts\/\" \/>\n<meta property=\"og:site_name\" content=\"ChartMogul\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/chartmogul\" \/>\n<meta property=\"article:published_time\" content=\"2015-02-16T11:20:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-05T14:12:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2015\/02\/blog2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nick Franklin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Nick_Franklin\" \/>\n<meta name=\"twitter:site\" content=\"@chartmogul\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nick Franklin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/chartmogul.com\/blog\/announcing-cohorts\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/announcing-cohorts\/\"},\"author\":{\"name\":\"Nick Franklin\",\"@id\":\"https:\/\/chartmogul.com\/blog\/#\/schema\/person\/6b83cb75c842d51f571cac6899f78790\"},\"headline\":\"Announcing Cohorts\",\"datePublished\":\"2015-02-16T11:20:46+00:00\",\"dateModified\":\"2025-03-05T14:12:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/announcing-cohorts\/\"},\"wordCount\":221,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/announcing-cohorts\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2015\/02\/blog2.jpg\",\"articleSection\":[\"Product Updates\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/chartmogul.com\/blog\/announcing-cohorts\/\",\"url\":\"https:\/\/chartmogul.com\/blog\/announcing-cohorts\/\",\"name\":\"Announcing Cohorts | ChartMogul\",\"isPartOf\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/announcing-cohorts\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/announcing-cohorts\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2015\/02\/blog2.jpg\",\"datePublished\":\"2015-02-16T11:20:46+00:00\",\"dateModified\":\"2025-03-05T14:12:25+00:00\",\"description\":\"Forget spreadsheets. 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