{"id":952,"date":"2015-02-16T12:21:32","date_gmt":"2015-02-16T11:21:32","guid":{"rendered":"https:\/\/chartmogul.com\/?p=952"},"modified":"2023-08-09T21:00:19","modified_gmt":"2023-08-09T19:00:19","slug":"the-ultimate-cohort-analysis-cheat-sheet","status":"publish","type":"post","link":"https:\/\/chartmogul.com\/blog\/the-ultimate-cohort-analysis-cheat-sheet\/","title":{"rendered":"The Ultimate Cohort Analysis Cheat Sheet"},"content":{"rendered":"<h2 class=\"p1\">Presenting: The Ultimate Cohort Analysis\u00a0Cheat Sheet<\/h2>\n<p>A perfect resource for the following information:<\/p>\n<ul>\n<li><strong>What is a Cohort Analysis?<\/strong><\/li>\n<li><strong>Why are they useful?<\/strong><\/li>\n<li><strong>How to read a Cohort Analysis chart<\/strong><\/li>\n<li><strong>Making Cohorts more useful with segmentation<\/strong><\/li>\n<\/ul>\n<p>And more!<\/p>\n<p class=\"p1\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1013 aligncenter\" src=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2021\/06\/ch--l__wp-content__uploads__2015__02__cohortcheatsheetblog.jpg\" alt=\"cohort analysis cheat sheet\" width=\"720\" height=\"466\" \/><\/p>\n<p class=\"text-center\"><a href=\"https:\/\/chartmogul.com\/resources\/cohort-cheat-sheet\/\" class=\"btn btn-primary\">Download for free<\/a><\/p>\n<p class=\"p1\">Find it useful? Please share!<\/p>\n<p class=\"p1\">Big thanks to\u00a0<a href=\"https:\/\/www.forentrepreneurs.com\/\" target=\"_blank\" rel=\"noopener\">David Skok<\/a>,\u00a0<a href=\"https:\/\/tomtunguz.com\/\" target=\"_blank\" rel=\"noopener\">Tomasz Tunguz<\/a>\u00a0and our investor <a href=\"https:\/\/theangelvc.net\" target=\"_blank\" rel=\"noopener\">Christoph Janz<\/a> who let us use their cohort diagrams and for providing such fantastic resources on SaaS metrics for us to draw inspiration from.<\/p>\n<p class=\"p1\"><em><a title=\"Cohorts\" href=\"https:\/\/chartmogul.com\/product\/analytics\/\">Learn more about cohort analysis<\/a><\/em><\/p>\n<p class=\"p1\"><em><span class=\"s1\"><a title=\"Cohorts\" href=\"https:\/\/app.chartmogul.com\/users\/sign_up\">Get cohort analysis with one click<\/a> &#8211; for Stripe, Braintree, Chargify and Recurly.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>To celebrate the release of ChartMogul Cohorts,\u00a0we&#8217;re publishing a new cheat sheet to help you get started with cohort analysis. This is\u00a0designed as a more in-depth followup to The Ultimate SaaS Metrics Cheat Sheet, so we recommend reading that first.<\/p>\n","protected":false},"author":7,"featured_media":11897,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1998],"tags":[],"class_list":["post-952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retention"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Ultimate Cohort Analysis Cheat Sheet | ChartMogul<\/title>\n<meta name=\"description\" content=\"Cohort Analysis is a powerful tool to reduce churn rates, increase retention. This cheatsheet is the only thing you need to get going with Cohort Analysis.\" \/>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/chartmogul.com\/blog\/the-ultimate-cohort-analysis-cheat-sheet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Ultimate Cohort Analysis Cheat Sheet | ChartMogul\" \/>\n<meta property=\"og:description\" content=\"Cohort Analysis is a powerful tool to reduce churn rates, increase retention. This cheatsheet is the only thing you need to get going with Cohort Analysis.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/chartmogul.com\/blog\/the-ultimate-cohort-analysis-cheat-sheet\/\" \/>\n<meta property=\"og:site_name\" content=\"ChartMogul\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/chartmogul\" \/>\n<meta property=\"article:published_time\" content=\"2015-02-16T11:21:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-09T19:00:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2015\/02\/Cohort-Blog-Header.png\" \/>\n\t<meta property=\"og:image:width\" content=\"3000\" \/>\n\t<meta property=\"og:image:height\" content=\"1250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Michelle Myung\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@chartmogul\" \/>\n<meta name=\"twitter:site\" content=\"@chartmogul\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michelle Myung\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/chartmogul.com\/blog\/the-ultimate-cohort-analysis-cheat-sheet\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/the-ultimate-cohort-analysis-cheat-sheet\/\"},\"author\":{\"name\":\"Michelle Myung\",\"@id\":\"https:\/\/chartmogul.com\/blog\/#\/schema\/person\/28a51c0dbfd13998637d454fe478cf35\"},\"headline\":\"The Ultimate Cohort Analysis Cheat Sheet\",\"datePublished\":\"2015-02-16T11:21:32+00:00\",\"dateModified\":\"2023-08-09T19:00:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/the-ultimate-cohort-analysis-cheat-sheet\/\"},\"wordCount\":112,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/the-ultimate-cohort-analysis-cheat-sheet\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2015\/02\/Cohort-Blog-Header.png\",\"articleSection\":[\"Retention\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/chartmogul.com\/blog\/the-ultimate-cohort-analysis-cheat-sheet\/\",\"url\":\"https:\/\/chartmogul.com\/blog\/the-ultimate-cohort-analysis-cheat-sheet\/\",\"name\":\"The Ultimate Cohort Analysis Cheat Sheet | ChartMogul\",\"isPartOf\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/the-ultimate-cohort-analysis-cheat-sheet\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/chartmogul.com\/blog\/the-ultimate-cohort-analysis-cheat-sheet\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/chartmogul.com\/blog\/wp-content\/uploads\/2015\/02\/Cohort-Blog-Header.png\",\"datePublished\":\"2015-02-16T11:21:32+00:00\",\"dateModified\":\"2023-08-09T19:00:19+00:00\",\"description\":\"Cohort Analysis is a powerful tool to reduce churn rates, increase retention. 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