Measure, analyze and grow ARR

ChartMogul is a CRM and Subscription Analytics platform that helps B2B SaaS companies grow. SaaS companies operate on a subscription model, where customers pay regularly for access, with the option to upgrade or downgrade. This creates complexity in monitoring active customers, revenue, and churn rates. What’s more, this data is typically housed across a range of platforms such as Stripe, Chargebee, Intercom and Hubspot, which use different data models, definitions and create silos of information.

ChartMogul Subscription Analytics helps SaaS companies manage their subscriber base by tracking all customer movements and financial metrics in one place. These metrics give crucial insights into the performance of your business so you can better understand what’s working, what’s not, and inform strategy development and decision making. Analyze a range of churn metrics including revenue churn, customer churn, net revenue retention, and gross revenue retention, as well as standard SaaS metrics like MRR, ARR, LTV and growth rate. You can also track metrics around leads, conversions, create custom charts and put the most important information into dashboards for the entire team.

ChartMogul CRM tracks and organizes customer and lead data including contact information, email communication, purchases and activity history. It is uniquely tailored for B2B SaaS companies, seamlessly integrating self-service and sales-led opportunities, and facilitating efficient account management.

ChartMogul combines and normalizes your subscription information together by importing customer and invoice data from your billing systems such as Stripe, Chargebee and many more.

Data from invoice line items is normalized into subscriptions and then used to generate key metrics using industry-standard calculations. ChartMogul metrics are updated automatically when data is imported from your billing system via standard integration or custom integration built using our API. Metrics can also be manually updated by importing subscription data using CSV or adding it directly in the platform.

ChartMogul also imports customer and lead data from Hubspot, Segment, Intercom or any other platform via API, to keep contact information up to date and enrich customer records.

You can export data from ChartMogul to a range of destinations including Snowflake, Big Query and Amazon S3, or use our webhooks for custom destinations.

Your 14 day free trial begins as soon as you sign up, and is designed to give you the full ChartMogul experience. First, add your subscription billing data directly from your billing platform by using a turnkey integration, uploading a CSV file, or using our API. The ChartMogul platform will collect and normalize your subscription data from all connected sources, and automatically calculate your company metrics for your SaaS metrics dashboard.

Your free trial gives you 14 days to explore both Subscription Analytics and CRM products. Before your trial is up, you’ll need to switch to one of our plans to continue using ChartMogul.

Pricing depends on how much recurring revenue your company generates.

ChartMogul Subscription Analytics is free for companies with less than $10K monthly recurring revenue (MRR), then starts at $127/mo. Annual pricing is available. ChartMogul CRM is free for the first three users, with additional users starting at $39/mo. Annual pricing is available.

You’ll be able to select the right plan for your team and predict your monthly price once you’ve started a free trial.

In ChartMogul, annual run rate (ARR) shows the annualized equivalent of your monthly recurring revenue (MRR). In SaaS, this is typically done by taking MRR and multiplying it by 12. This is the most popular meaning of ARR, and the most useful for SaaS businesses today.

ChartMogul calculates the monthly recurring revenue (MRR) for each active subscription and watches for changes, called movements including new customer purchases, expansion, contraction, churn and reactivation. MRR movements are generated from invoice data and manual subscriptions.

Both ARR and MRR only include the recurring portion of your revenue, known as subscription revenue. Any one-time charges or fees are excluded from MRR and ARR calculations.

While closely connected, ARR and MRR are useful in different ways. ARR measures the overall health of your SaaS business on a large scale. In contrast, MRR helps you make decisions on a micro level. In ChartMogul, you can project future income by looking at your ARR, helping you plan future expenses like new hires or marketing initiatives, plus, helps tell your story to attract investment.