Turn free signups into paid subscribers
Companies use ChartMogul to optimize their PLG motion, measure their freemium base, understand what drives conversion, automate impactful outreach, and improve activation.
"Once we launched self-serve, churn, upgrades, and conversions started happening every day. Spreadsheets could not keep up. ChartMogul became our CRM and system of record for PLG. Usage, revenue, and communication all live in the same platform, so every decision is grounded in subscription context and tied directly to revenue outcomes."
Martin Kreienbaum, Co-Founder, Kitchn
Turn more users into paying customers. Improve every step of the funnel
Track the full journey from free signup or trial through conversion to upgrades and downgrades. ChartMogul gives you the PLG metrics out of the box, so you can compare cohorts, understand product usage, and find where users convert or drop off.
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Free trial tracking
Track which trials convert, expire, or need attention.
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Freemium metrics
See how your free userbase grows and converts by segment.
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Usage metrics
Connect product events to conversion, retention, and expansion.
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Conversion cohorts
Compare trial-to-paid and free-to-paid conversion by cohort.
Ask why users convert, not just how many
ChartMogul AI works across your live trial, subscription, and revenue data. Ask a question in plain English and get an answer grounded in the customers behind the trends.
62% of today’s paying customers began on the free plan.
Upgraded self-serve – 48%
found their own way to a paid plan
Upgraded with sales assist – 14%
showed high intent and were closed by the team
The median free-to-paid conversion takes 24 days.
| Time to upgrade | Share |
|---|---|
| Within 14 days | 34% |
| 15-30 days | 29% |
| More than 30 days | 37% |
Teams that invite colleagues or connect an integration usually convert much faster.
Free-to-paid upgrades added $286k in ARR last quarter.
31% of new ARR
originated from customers on the free plan
$4,200 median starting ARR
with a further 12% expanding before quarter-end
Each active free subscriber is worth approximately $84 in expected gross profit.
| Metric | Value |
|---|---|
| Free-to-paid conversion | 14% |
| Expected paid-customer value | $600 |
| Maximum free-user CAC | $50 |
Increase acquisition spend for free users who activate key workflows, but avoid paying equally for inactive signups.
Keep your PLG motion moving automatically
Welcome new users, nudge accounts approaching a plan limit, and reach out when someone shows buying intent. Build automated sequences around live usage and subscription events, then hand promising accounts to your team when a personal conversation makes more sense.
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Automate emails and sequences
Send a one-off email or enroll users in a sequence when they sign up, approach a plan limit, or schedule a cancellation.
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Step in with a personal touch
When a free account looks worth a 1-on-1 conversation, a task is created and assigned automatically.
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Send targeted campaigns
Send offers, feature announcements, and upgrade campaigns to the right segment.
In-app messaging via chartmogul.js
Feature announcements, promotions, and nurture messages delivered inside your product, targeted using the same segments that power your emails and sequences.
Bring ChartMogul into Claude, ChatGPT, or your own agents
ChartMogul’s MCP server gives Claude, ChatGPT, and your own agents access to live subscription, usage, and customer data. Ask deeper questions, build your own workflows, and get answers grounded in the same metrics your team already trusts.
"ChartMogul gives us one place to turn inbound demand into revenue. We can see which trials and free accounts are showing real intent, focus the team on the best opportunities, and convert more of them to paid."
Andy Green, Head of Customer Success & Sales, Pitch