Analytics for building a better subscription business.
Business intelligence, without the bad bits.
Forget about data warehousing and start focussing on what matters. ChartMogul quickly uncovers the value in your data so you can make decisions that will drive your business forward.
ChartMogul integrates with the services you already use, so it’s easy to sync your data + full APIs enable custom integrations.
Billing Stripe, Braintree, Recurly...
CRM & marketing HubSpot, Salesforce...
Usage & success Intercom, Wootric...
System of Record
Finally consolidate all your customer data in one place thanks to ChartMogul’s robust standard model.
Consolidated customer database
Single version of truth
BI & Visualization
View pre-built reports or answer complex questions with ChartMogul’s powerful BI and visualization tools.
Metrics & KPIs
Automate your metrics reporting.
ChartMogul automatically calculates (in real time) all the key metrics you need to run your business. Never spend hours in Excel again!
Management & Investor
Monthly Recurring Revenue (MRR)
Average Revenue Per Account (ARPA)
Customer Lifetime Value (LTV)
Average Sale Price (ASP)
Customer Churn Rate
Revenue Churn Rate
Quantity Churn Rate
Annual Run Rate (ARR)
Projections & Forecasts
Sales, Marketing & Customer Success
Retention Cohort Analysis
MRR by Marketing Channel
Retention Rate by Sales Rep
Churn Rate by NPS Score
Trial-to-Paid Conversion Rate
Gross Cash Flow
Net Cash Flow
Revenue lost to Discounting
Empower your team to answer questions with data.
Use ChartMogul to democratize data in your business — no more guessing based on ‘gut feeling’ or raising tickets with the BI team.
What’s our MRR broken down by lead source?
Segmenting your MRR helps you understand exactly what’s driving the growth of your business, such as your most valuable lead source.
Which country has the highest average revenue per customer?
ChartMogul’s geo mapping feature gives you a global picture of your business, uncovering opportunities for expansion and helping you focus on the right regions.
At what point are subscribers at the highest risk of churn?
Customer Success is critical to any subscription business. Cohort Analysis is the most effective way to see how subscriptions are evolving over time, and focus Customer Success efforts on the months that matter.
How does our churn rate compare on the Basic vs. Pro plan?
Pricing your product is hard, but understanding performance across each pricing plan can be even harder. Breaking down churn rate by plan helps you understand the impact price has on customer loyalty.
Are there Enterprise customers up for annual renewal in the next 30 days?
Never let key accounts slip away, create custom lists so you’re always on top of what’s happening with your customers.
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What’s the impact of new business, upgrades and churn over time?
MRR movements in ChartMogul is a SaaS CEO’s favorite tool. Whether it’s to include in an investor report or just to check in during morning coffee, it’s the best at-a-glance health check of your business.